6 Ways to Keep Up With the Latest Marketing Trends

diving marketing trends

Does it seem like every week there’s a new marketing trend that’s going to revolutionize the way we do business? If buzzwords like: blockchain, chatbots, and the internet of things make your eyes glaze over, you’re not alone.

Keeping up with digital trends can be a full-time job. You need a virtual assistant just to sort through which ones are worth investing in and which are a waste of pixels. To help busy dive center owners keep their marketing skills sharp, we put together a list of our favorite blogs, podcasts and other ways to learn how to take advantage of new marketing trends.

Follow or Subscribe to Popular Blogs
The blogs below will give you a regular dose of marketing “vitamins.” Read news, updates and how to’s to help grow your business.

The Retail Doctor – recent topics include:
9 Ways To Get Better At Selling In Retail
8 Proven Steps for Retail Success
–  Quiz: How Engaging is Your Retail Experience,

PADI Pros North America – learn about:
Top Teaching Tips
Re-Doing Your Website
The Cost to Become a Scuba Instructor. Vs. Other Instructor Programs

Social Media Today – their daily brief includes topics such as:
Digital Strategy
Social Media Updates
Content Marketing

HubSpot’s Marketing Blog has great info and, even better, how long it will take to read the entire article. For example:
4 Easy Ways to Reshare Content on Instagram (11 min read)
Guide to Using Emojis in Marketing (12 min read)
Ultimate Guide to Marketing Terms You Should Know (31 min read)

Listen to Podcasts
Podcasts are a convenient way to learn new things from subject matter experts. Tune in during your commute, or plug in at night instead of spending time in front of a screen. Here are a few to consider:

StoryBrand – Marketing advice focused around making customers the hero of your brand
Jon Loomer – Entrepreneurship with a focus on Facebook ads
Amy Porterfield –  Try Attracting new customers using YouTube or How to use Instagram stories to grow your customer list

Take a free online course
HubSpot offers a free online course in social media. Eight lessons breakdown social media fundamentals, latest trends, social media listening and how to use social media to manage a crisis.

Google Online Library
Learn how to get discovered by customers in your local area, how to get started with Google Analytics, Google Ads basics and so on. Use Google Primer to learn a little more everyday, even if you only have five minutes to spare. You can also complete Google’s free certification courses to become an expert in Google Ads, Analytics and other Google products.

Subscribe to Magazines
A few of our favorites include:
INC (the magazine for small business owners)
Forbes
Entrepreneur

and Fast Company

PADI Business Academy
Learn about business planning, how to increase engagement with Facebook followers, website optimization, staff training, pricing and sales – and more at PADI Business Academy in 2019. Visit the PADI Pros Site to find an upcoming PADI Business Academy near you.

The Millennials are coming!

Article written by John Kinsella

You can either run for cover or step up and take notice, but no matter what you do, the odds are that the majority of your dive business will be done with Millennials in the not too distant future. Born between 1980 and 2000, the Millennials are poised to become diving’s largest emerging market, especially for the dive industry and we have exactly what they’re looking for.

PADI University Program Channel Islands Shoot March 24-29, 2007

You have to be careful when you start applying sweeping assumptions to large groups of people. Every time I’ve researched “Millennials” I’ve come up against myth and discrepancy. “They all live at home sponging off their parents.” Not so apparently, the majority (nearly 60 percent) have their own homes (and don’t forget that many of them are still in their teens!).

But there are a few significant consistencies. Two of these should have PADI Pros paying attention: Millennials are concerned about their careers. They are receptive to becoming dive professionals and earning a living while doing something that they love. This generation appreciates how the PADI System is structured with recognition for each step they take.

When talking about diving to Millennials, it’s easy for PADI pros to highlight how each course builds towards a professional qualification. It’s simply a matter of taking the time to point out how the PADI System builds, seamlessly, from entry level right through to Divemaster and beyond. Make sure that these people know that earning a professional/vocational qualification is an extremely realistic goal and not a burdensome long-term project: The course they’re enjoying right now is part of that process (and may well qualify for college university credit). All they need to is take well-defined steps and enjoy the rewards and recognition they earn along the way.

scuba-kayak

Millennials are also likely to warm to PADI’s commitment to connected learning and social media. Millennials don’t just use social media – it’s an integrated part of their life. Mobile responsive websites and active communication via social media are mandatory. Instagram is a big one with this group, as well as Facebook and YouTube. These are not just ways to interact, fully 88 percent of Millennials get at least some news from Facebook according to the American Press Institute. Again PADI Pros, literally, have it made. From EVE to My PADI Club to learning in the cloud, there’s a PADI solution ready and waiting.

Take a look at the article on Emerging Markets in the 1st quarter The Undersea Journal for more detail on the Millennials (and some other significant emerging markets) and what some of your peers are doing to make sure that diving is at the top of their list.

Project AWARE Beneath the Waves

In preparation for the Our Ocean 2015 international conference in Chile on October 5-6, US Secretary of State John Kerry has posed the question, “What will you do to protect the ocean?

Project AWARE’s answer? Taking action against trash through Dive Against Debris. Scuba divers everywhere are taking a stand against the onslaught of marine debris. With our underwater skill set, we’re uniquely positioned to shine light on what we see beneath the waves – the negative impacts of underwater debris on ocean ecosystems and wildlife.

Share your underwater marine debris photos on Twitter or Instagram with the hashtag #BeneathTheWaves. Project AWARE will add them to their global “Beneath the Waves” photo collage to show decision-makers your underwater perspective and urge for long-term, global solutions to the marine debris issue.

We have just 30 days to show what lurks beneath the waves – share your photos of trash underwater today!

The Our Ocean 2015 conference aims to promote voluntary governmental and institutional commitments to care for the ocean. Over 400 political, academic and civil society figures as well as industry, philanthropy and nonprofit leaders will discuss solutions to topics such as illegal fishing, marine plastic pollution, ocean acidification and climate change.

Through Dive Against Debris, Project AWARE divers remove and report marine debris found beneath the waves. The trash you remove during Dive Against Debris makes the ocean safer for marine life, and more importantly, the information you report helps inform policy change. Our Ocean 2015 offers divers the opportunity to use grassroots action to empower global change.

Dives with a Difference – New Social Media Contest

Dives With a Difference

For our Dives with a Difference contest, we’re looking for dive sites which are out of the normal scuba box – the places we don’t always dive every day, locations that need special training to access, or simply those which are one-of-a-kind in the world. Dive sites such as…

  • Missile silos and bunkers
  • Underground caves, the cenotes and other sinkholes
  • Diving under the ice
  • Sculpture parks, memorials and hotels below the surface
  • Craters, volcanos and altitude dives in the mountains
  • Underwater forests, parks and ruins
  • …surprise us with your most unusual diving destination!

If you regularly dive, teach, or run your PADI business from one of the world’s more unusual diving locations, submit a photo or video of your most extraordinary dive. Or promote this contest to your students and ask them to submit photos or videos for the chance to win one of three cool prizes.

How to Enter
Enter your details on the PADI Facebook Page Contest Tab and upload either your photo or video along with a short description of your dive site and what makes it unusual. Entries must be submitted before 11.59pm UTC on 16 June 2015.

Selection Process
PADI staff will shortlist 10 finalists after the entry period closes. These 10 finalists will be listed on the contest page for public vote between 19-26 June 2015. The three entries with the highest number of votes will be chosen as 1st, 2nd and 3rd Place Winners.

The Prizes
The Winner (1st Place) will get a GoPro video package which includes: One Hero4 Silver camera kit, 2X filters, 1 dive housing and 1 camera tripod.

Two runner up winners (2nd Place and 3rd Place) will each win a Quik Pod DSLR/POV Ultra selfie stick, a Quik Pod Floating Lanyard and a PADI Prize Pack/Swag bag.

Good luck to you and your students!