With PADI®Women’s Dive Day 2018 earning a media reach of over 236 million viewers worldwide, this is one event that not only increases awareness but also inspires more and more divers each year. From hosting an underwater treasure hunt to offering new diver specials for women, there are countless ways for dive operators and instructors to get in on the action – and gain new business along the way.
This year, the social media channels exploded with #padiwomensdiveday events from all over the world. For a look at this year’s activities, check out the PADI Women’s Dive Day 2018 Facebook photo album. Want more? Here are some locations that helped make this year even more special.
Here’s a look at some locations that helped make this year extra special.
In the Bahamas, the Perry Institute for Marine Science collaborated with Stuart’s Cove to teach the PADI Reef Rescue Diver Specialty course. After a study on covered coral education, conservation, recovery processes and coral nurseries practices, the ladies enjoyed two dives where they learned how to maintain the nurseries. They also got to plant coral with personalized tags so they can monitor future growth.
This year was all about breaking world records. To celebrate PADI Women’s Dive Day, a group at Dive Tech broke the world record for the longest underwater female human chain with 84 women in the water. The group also raised more than $3,000 US to support breast cancer research
Sandals Grenada and Sandals Foundation celebrated Women’s Dive Day by focusing on controlling the lionfish population. The event kicked off at Sandals Grenada with a lionfish eradication dive to help protect the reef and threatened marine life. Post-dive, the group met at Grand Anse Beach with the Sandals Foundation, Grenada Fisheries Division of the Ministry of Environment, and the Grenada Chapter of the Caribbean Youth Environment Network where they enjoyed a lionfish luncheon, lionfish cooking demonstrations, music, and exhibits – all set beachside.
Kauai, Hawaii, USA:
The calm, clear waters of Kauai made for the perfect spot for freedivers. As a way to build the female diving community on the island, the weekend included an all-girls freediving class. After their three-day course, some participants achieved more than two-minute static breath holds and depths of 21 metres/70 feet. Bonus: an impromptu visit from a pod of dolphins.
San Diego, California, USA:
The California coastline provided the backdrop for divers celebrating with Ocean Enterprises in La Jolla Shores, San Diego. The day’s itinerary was packed with diving, snorkeling, sand castle making, and an underwater photo booth with props to showcase all of the day’s events.
Quintana Roo, Mexico:
Finding some Zen mixed with diving was the ambiance found at Takata Experience in Majahual, Quintana Roo. With a focus on conservation, mindfulness and fun, the list of events included a relaxing yoga session, fresh ceviche, a coastal ecosystems talk, food, music and a beach cleanup.
Thank you to all who took part in this year’s celebration to inspire new divers and build a stronger, more active dive community.
Share a video from your PADI Women’s Dive Day event this July 21, 2018, and you could win a free 2019 PADI Membership Renewal.
To help promote PADI’s Women’s Dive Day, the PADI marketing team is searching for videos that reflect what the day is all about – empowering women divers. Enter: the 2018 PADI Women’s Dive Day Global Video Contest.
The winning videos will be the featured in the 2019 event promotional video and the winning entrants will receive a free 2019 PADI Membership Renewal.
How it works:
Register to host a PADI Women’s Dive Day event on July 21, 2018. Register here.
Film your event, giving regards to PADI standards and safe marine life practices.
Since its inception in 2015, PADI Women’s Dive Day has received worldwide media attention – including mentions from The New York Times, Huffington Post and The Boston Globe. In 2017, more than 884 events were held in 85 countries.
Hosting a PADI Women’s Dive Day event is a fun and fulfilling way to promote your business and build community. If you’re looking for Women’s Dive Day event ideas, or just want to level-up your event from last year, consider hosting an event with a conservation component.
Any PADI Member can create an event and get listed on the official PADI Women’s Dive Day webpage, this includes dive centers, resorts and individual members. The benefits of including a conservation component to your Women’s Dive Day event are three-fold:
#3 Gain media coverage
A scuba diving event by itself might not be newsworthy, but Mamas for Mother Earth or Divas Diving Against Debris is another story. A group of women standing around a pile of trash looking victorious (wearing your dive shop t-shirt, of course) is an image worth sharing.
– Invite local news media or prominent bloggers to attend your event.
– Contact local news outlets after your event and send them your best pics and video.
Putting it All Together: Dive Against Debris + DSD
On women’s dive day, 21 July 2018, have your certified divers can collect and log marine debris using the new Dive Against Debris app (available for Android and iOS) while topside volunteers collect rubbish on shore.
– Take a group photo with the trash pile
– Award prizes for the most trash collected or most unusual piece of trash collected.
– Offer a free Discover Scuba® Diving voucher to anyone who participates in the clean-up to encourage new people to try diving.
– Conclude the event with a picnic or other socialactivity so sand-side volunteers have the opportunity to mingle with divers. – Post to social media using the hashtags #PADIWomen and #PADIWomensDiveDay – your image or video may be featured by PADI!
PADI Women’s Dive Day was created to celebrate female divers and encourage more women to join our sport. The first PADI Women’s Dive Day was held in 2015, and by the second year it had doubled in participation. This year, on 15 July, thousands of divers from around the world will seek out PADI Women’s Dive Day events (and bring their friends) to share their love of the underwater world and a collective passion for diving. If you’re still not convinced you should join, here are three reasons to take part in a PADI Women’s Dive Day event:
1. Attract New Customers Women represent half of the global population, but only earn one-third of scuba certifications issued worldwide. By comparison, about 43 percent of recreational bike riders are women and 54 percent of tennis players are women.
When you stop to think about it, the “average” female consumer is an ideal scuba diving customer.
Women are the decision makers for 85 percent of household purchases – everything from autos to health care – and have $125 billion US annual spending power (source: Forbes).
The Boston Globe reports that nearly two-thirds of travelers today are women and 54 percent of travelers with annual incomes of $250,000 US or more are women.
Through PADI Women’s Dive Day, you can expand your customer base – not just with women, but their families too. Your PADI Women’s Dive Day event might include a Bubblemaker pool party, or a Discover Scuba Diving experience at the beach.
In addition to the business reasons for bringing more women into our sport, there’s the priceless opportunity to change lives: Help a woman discover her inner mermaid, or inspire the next great ocean explorer, like Sylvia Earle.
2. Bring Inactive Divers Back to Scuba Diving
Women are also more likely than men to drop out of diving. Use PADI Women’s Dive Day as a reason to invite past customers to rekindle their passion for the underwater world and refresh their scuba skills. Offer a special on ReActivate™, or a PADI continuing education course.
Some PADI Dive Centers have found success offering child care options; consider partnering with a child care service or hiring a babysitter. Give parents a chance to go diving together, or help Mom take a breather (off a regulator) while she does a scuba review.
3. Explore New Revenue Opportunities
Ask your female divers (informally or via a short survey) how your business could help them enjoy diving more often. Make the question open-ended, but feel free to include ideas such as dive gear designed for women, youth programs, and women-only events.
How to Participate in PADI Women’s Dive Day
15 July 2017
PADI Dive Centers and Resorts can post their event to the PADI Women’s Dive Day event calendar for maximum exposure. To get started, click the link to Host an Event at the top of the PADI Women’s Dive Day page, or visit the My Account section of the PADI Pros’ Site.
Individual PADI Members not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office. For PADI Americas, email firstname.lastname@example.org.
Offer a Special Throughout July
There’s no reason to limit your activities to a single day. PADI Women’s Dive Day can be celebrated all month long.
Offer an incentive for women to try scuba or get certified during the month of July.
Host a social activity such as a wine tasting and invite current customers to bring a female friend who isn’t a diver.
Partner with a local nonprofit that benefits women. Offer to donate $1 for every new Like you receive on social media from 1-31 July, or offer a special discount to those who donate to the charity during the month of July.
Help Women Feel Welcome
In your store: Bring in gear, prizes and other items that appeal to female divers. Consider re-arranging the store to make it more stroller and child-friendly. On social media: Celebrate female divers! Share pics of female divers – staff, or people from your dive club – and the stories of women featured on PADI’s blog. Promote your PADI Women’s Dive Day event using #PADIWomen and #PADIWomensDiveDay on Twitter and Instagram. On your website: Showcase the equipment you carry for female divers, ideally with reviews by your female staff. Promote your PADI Women’s Dive Day specials and events. Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials. During and After the Event Take photos and encourage PADI Women’s Dive Day participants to tag their photos with #PADIWomen for a chance to be featured on PADI’s social channels.
Send a quick thank you email to staff, customers, and all the event participants. A quick “thanks for supporting women in diving” is great, but feel free to keep the momentum going. Ask, “Who wants to do this again next month?”
We celebrated the first PADI Women’s Dive Day in 2015 with 335 events. The following year, PADI Women’s Dive Day participation more than doubled, with 700 events in more than 70 countries. What’s on tap for women and diving in 2017? That’s up to you.
In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.
Be part of the third annual PADI Women’s Dive Day on 15 July 2017. Promote your business and strengthen both the local and global dive community by hosting an event.
PADI IDC Staff Instructor and AmbassaDiverTM Rocio Gajon shares her personal strategy for protecting our ocean planet and tells how her fellow PADI Professionals can do their part by capturing new customers – and keeping their divers diving.
PADI: When did you start diving?
Rocio: When I was 16 years old, I visited family on the coast of Baja California. The Mexican government had recently established Cabo Pulmo as a National Marine Reserve Park and many of the sons of former fisherman were becoming Divemasters so they could participate in protecting the ocean and beaches. They took me scuba diving and I was like, “This is it! This is for me!”
PADI: How did you come to be so passionate about ocean conservation?
Rocio: I grew up in La Paz, Mexico, on the Sea of Cortez. Many people who reside there cannot swim and are actually afraid of the ocean. But not me! Ever since I was a little girl, I was curious about all of those magical moving shapes and colors under the water’s surface. From the first time I put on a little mask and snorkel, my mom couldn’t get me out of the water.
However, there came a time when the magical creatures I had enjoyed so much in childhood began to disappear from the sea, and I was compelled to do something about it.
PADI: Why did you move from PADI diver to PADI Divemaster?
Rocio: I wanted to be able to teach children to scuba dive so they could know what was under the waves and be motivated to protect the life there. This desire came to the forefront when I was 17 years old and I got hired to work at PADI’s Five Star Dive Center, The Cortez Club in La Paz, Mexico, on the coast of the Sea of Cortez. The store commissioned me to run their Kids’ Club program. I taught kids to swim and snorkel. We also did a lot of Project AWARE® activities, such as runs and beach clean-ups. I loved every minute of it!
I became a PADI Divemaster because I wanted to take a more active role in turning these kids into scuba divers — so I could say, “Let’s go see all the marine animals we’ve been talking about!” Also, the dive shop offered PADI Discover Scuba® Diving events – and I really wanted to participate! So I got my PADI Divemaster rating.
PADI: What precipitated your move up to PADI Open Water Scuba Instructor (OWSI)?
Rocio: Nine years ago, I came to the United States and landed a job at a sporting goods retailer in Southern California called Sports Chalet. I was originally hired as a Sales Associate, but soon I was working there as a Divemaster on the weekends, too, conducting PADI Discover Scuba® Diving events and helping with dive classes. Becoming a PADI Instructor was the logical next step for me, because I want to pass my knowledge on to other people — and I cannot take on conservation alone! By teaching people to dive, I show them what there is to protect, so they will love it and want to protect it too.
The Course Director for my IDC was Graham Hufford – and he was instrumental my success. Because English was my second language, I had to study twice as hard as the other candidates. Nevertheless, I refused to take the course in Spanish because I was going to be teaching it in English. Graham was so supportive; he spent extra time making sure I understood everything. He also encouraged me and never gave up on me.
PADI: Why did you become an IDC Staff Instructor?
Rocio: I had already been promoted to Scuba Department Manager at Sports Chalet and I had a lot of instructors working under my supervision. I felt I needed this extra knowledge to be an effective coach for them.
Also, whenever we conducted an IDC, I noticed there was a crew of people at the back of the room to coach the candidates. I asked, “Who are they?” and the answer was, “IDC Staff Instructors”. I saw my future pass before my eyes: I instantly knew that I wanted to be one, too – to help people become scuba instructors.
Advice for PADI Pros
PADI: Do you have any advice for PADI Pros on how to encourage people to try diving?
Rocio: The best way to encourage others to dive is to be a diver. Never lose your spirit. Continue learning and sharing your knowledge. Remember, when you find the job you love, you’ll never ‘work’ again.
PADI: How can PADI Pros motivate their student divers to keep diving / take continuing education courses?
Rocio: Praise them for their achievements – never let an achievement go unnoticed. Also, point them in the direction that suits them best, whether that is to continue as recreational divers or to become PADI Pros.
PADI: Do you have any suggestions for how to be successful as PADI Divemaster?
Rocio: Learn a lot, dive a lot and share a lot – and continue your professional education. Remember, it is your unique style and experience that will make you a great instructor.
PADI: Do you have any suggestions for how to be successful as PADI Open Water Scuba Instructor?
Rocio: Always remember the day you started diving. Empathize with students’ fears and help them overcome them through knowledge, practice and patience!
PADI: How can PADI Instructors and Course Directors motivate their Divemasters to continue on to Open Water Scuba Instructor?
Rocio: Remind them that this is not just about diving! It is about the future of our planet and conservation of our oceans – because the more people who see what we see in the aquatic realm, the more awareness is spread. The sooner we make people aware, the sooner we can change the world!
PADI: What does “My PADI” mean to you?
Rocio: My PADI means structure – functional, reliable, enduring structure. I have a passion for diving and I can talk about it all day, but PADI gives me the structure I need to convert my enthusiasm into something other people can use to meet their personal goals, and then brag about it – ‘I got my PADI certification!’
My PADI means I can inspire others to explore the oceans.
On 16 July 2016, more than 700 events in 77 countries took place to celebrate the second annual PADI Women’s Dive Day. Women, men, girls and boys from around the globe joined together on land and underwater to enjoy scuba diving as one community. Events ranged from PADI Discover Scuba® Diving experiences in the local pool, to adventurous shark dives, to environmental talks and underwater cleanups, to simple fun dives and beach barbeques.
Here are just some great Women’s Dive Day moments shared by PADI Dive Shops and Members:
Great Lakes, Michigan—Great Lakes Divers and Team Sedna embarked on record-setting journey where dubbed the #BigFiveDive on which they dived all five of the Great Lakes in just 24 hours.
Cayman Islands—Divetech joined forces with the Cayman Islands Crisis Centre to raise funds to aid women and children seeking shelter from domestic abuse.
Dutch Springs, Pennsylvania—Divers with Underwater Adventures Dive Center explored a sunken plane, fine-tuned their scuba skills, shared stories and heard from experts in the industry.
Bahamas—Stuart Cove’s hosted a Sea Turtle & Shark Conservation Educational Experience. “All our female PADI Instructors get just as excited about this event as our women divers who join us! The day is about getting together to learn and share our passion for exploration, education and conservation,” said Hayley-Jo Carr.
St. Louis, Missouri— The Great American Diving Company challenged divers to an underwater Poker Run and honored newly certified divers at a special ceremony.
Eugene, Oregon—Eugene Skin Divers Supply invited non-divers for a free DSD® and tea social to introduce them to scuba diving.
Coronado Island, Mexico—PADI AmbassaDiversTM Emily Callahan and Amber Jackson led a dive adventure with sea lions and sharks. Watch their video here.
Check out additional event photos in the PADI Women’s Dive Day photo album on Facebook. You can continue the global conversation by using #PADIWomen on your social networks. Be part of the movement! Next year’s PADI Women’s Dive Day is 15 July 2017.
In the lead-up to PADI Women’s Dive Day, coming up on 16 July, 2016, we’re featuring the world’s most interesting and accomplished women in our “Women in Diving” blog series. This time, we caught up with Susan R. Eaton, scientist, explorer, journalist, conservationist and ‘extreme’ snorkeler.
Ten years ago, after a 32-year career in diving, Susan suffered a scuba diving trauma that landed her in a hyperbaric chamber for three days, ending her scuba diving career. Today, Susan explores the ocean in the snorkel zone, the land-sea-ice-air interface where snorkelers interact with large marine mammals. Susan is also the founder and leader of the Sedna Epic Expedition, a team of women divers, scientists, explorers, movie-makers, photographers, artists and educators recently announced as PADI AmbassaDiversTM. Team Sedna is currently preparing for an epic 3,000-kilometer snorkel relay across Canada’s Northwest Passage in the summers of 2017 and 2018 to bring global attention to the disappearing sea ice in the Arctic.
Read on to find out more about Susan, Team Sedna and how they plan to dive the five Great Lakes in 24 hours (a world’s first) for PADI Women’s Dive Day 2016!
You were an early achiever of the PADI Open Water Diver certification at a time when there were few women divers. How did that come about? What inspired you? I obtained my PADI Open Water Diver certification in 1975 when I was 16. I was one of two women in my class. Completing that certification took a great deal of dedication on everybody’s part because our checkout dive took place over two days in Halifax Harbor… in Nova Scotia, Canada… in February…during a two-day blizzard!
As for inspiration, my dad was a recreational diver in the 1950s and 1960s, and my mom was a marine biologist – who could barely snorkel! She was a marine mammal expert, specializing in whales and seals.
I was also inspired by other female ocean scientists of the day, including deep ocean explorer Dr. Sylvia Earle and ichthyologist / shark behaviorist Dr. Eugenia Clark, who took up scuba diving in pursuit of her research. I thought, “If Jacques Cousteau is going to hire me, I need to be a diver!” I wanted to be ready!
Did you have a favorite type of diving? Such as ice diving, cave diving, etc.? I really enjoyed all types of diving and leading dive expeditions. In fact, I co-led a dive expedition to Cocos Island back in the mid-1980s, before anyone ever heard of it! I was never a cave diver; I like looking up and seeing the water’s surface. I like deep diving too – I don’t need to see the bottom! Wreck diving was an early favorite since I grew up in Nova Scotia, one of Canada’s Maritime Provinces. Its rocky coastline is littered with shipwrecks, and diving there involves dangerous currents and cold water. Nova Scotia is also home to sunken ships dating from the 1600s all the way up through World War II. My favorite wrecks were the wooden ships from the 1800s to 1900s, although there isn’t much left of them. I would love to dive a German U-boat but I’ve never done it!
My hands-down favorite ocean activity has always been interacting with big animals. However, in most jurisdictions, it’s illegal to dive with marine mammals; instead, you snorkel with them in the snorkel zone. For me, the snorkel zone because is the most dynamic part of the ocean because it’s the place where all the air-breathing animals come to the surface.
And now, the snorkel zone is your home. Will you please tell us how that came to pass? Ten years ago, I experienced a diving trauma in Belize, and I spent the better part of three days in a hyperbaric chamber… I emerged from the chamber as a non-diver.
So, after 32 years of diving, I assumed that my up-close-and-personal relationship with the ocean was over. Initially, I was quite depressed. Then, I discovered that people were snorkeling with belugas in Churchill, Manitoba. Intrigued, I traveled to Hudson Bay, to report on snorkeling with belugas for the Calgary Herald. Then, I heard about people snorkeling the rivers of Vancouver Island with hundreds of thousands of migrating salmon. I visited Campbell River, the “salmon capital of the world,” and ran the river with up to a half a million salmon. The salmon are fighting their way upstream as I was gliding downstream. When the salmon see your black wetsuit (which looks a lot like a seal), they just part around you. Next, I volunteered with the Haida Nation Fisheries program, counting and netting salmon, and snorkeling the rivers of Haida Gwaii which lies off the northern coast of British Columbia. Then, I set off to snorkel with narwhals off the northern tip of Baffin Island. Unfortunately, my fellow explorers and I became stranded when the ice we were camped on broke away from the island. After traveling 19 kilometers on an ice island, we were some 36 hours later rescued by the Canadian military!
In short, I’m happy exploring my new home in the snorkel zone, the dynamic land-sea-ice-air interface where the exhalations of snorkelers co-mingle with those of narwhals, belugas, leopard seals and humpbacks.
In 2015, you were named one of Canada’s top 100 modern-day explorers by the Royal Canadian Geographical Society. How did you become an “explorer”? When I first got involved in ‘extreme’ snorkeling, I googled ‘Antarctica and snorkeling’ and discovered the Ocean Geographic Society’s Elysium Epic Expedition comprised of scientists, movie makers and photographers were going to the Bottom of the World to study ocean change. I joined the science team as the ship’s geophysicist – which was not as easy as it sounds. When I discovered the expedition, the vessel was departing in just three short months. I got in touch with the contact person in Amsterdam and told her, “I need to be on this trip.” She said it was by invitation only, and who are you, anyway? I told her, “I’m an ‘extreme’ snorkeler.” I also told her that 100 years ago, Ernest Shackleton’s scientific team had been led by a geologist and that there had also been a geophysicist in the team – wouldn’t it be great if, 100 years later, the geoscientist was a woman? Well, I made it onto the Elysium Epic team. Since 2010, I’ve participated in three Antarctic expeditions and three expeditions to the Arctic.
Now, you are devoting a great deal of time to your homegrown project, the Sedna Epic Expedition? What was the inspiration for Sedna? In 2010, I heard a news report about a sailboat had traversed the Northwest Passage, which was only possible because it hadn’t been a heavy ice year. While this crossing was impressive, I knew that quite a few ships had traversed the Northwest Passage before. I had a Eureka moment, “What if you could swim the Northwest Passage? Snorkeling this waterway would be a very elegant metaphor for disappearing sea ice. And, you’d be able to study the Northwest Passage like no one had before if you were immersed in the water.”
For three years, I researched and planned how a team of divers and snorkelers would go about snorkeling the Northwest Passage. In September 2013, I launched the all-female Sedna Epic Expedition at the Canadian Chapter of the Explorers Club. I named the expedition after Sedna, the Inuit goddess of the ocean and the mother of all marine mammals. The Sedna Epic Expedition’s goal is to bring attention to disappearing sea ice and to deliver ocean educational outreach to Inuit and Inuvialuit communities situated along the Northwest Passage. Team Sedna’s sea women will serve as role models for indigenous girls and young women in the Arctic, inspiring them to think big, and to follow their dreams.
During the summers of 2017 and 2018, Team Sedna will launch a 3,000-kilometer snorkel relay across the Northwest Passage. Team Sedna is comprised of women from around the world – including indigenous women – and includes snorkelers, divers, scientists, moviemakers, photographers, educators, and artists. The mother ship will become Team Sedna’s TV station /floating classroom. Team Sedna’s ocean education outreach program also includes underwater robots equipped with cameras that kids can fly from the piers. During the summer of 2016, Team Sedna will travel to Iqaluit, Nunavut, a small Inuit community situated on Baffin Island. The sea women will run their innovative ocean outreach program, using aquariums and robots. And, assisted by two PADI Divemasters, we’ll mentor 12 indigenous girls, leading them on snorkel safaris and teaching them about the oceans around them. We call the program “bringing the ocean to sea level”.
Will Team Sedna participate in Women’s Dive Day this year? Yes! We’re planning to dive all five Great Lakes in 24 hours, which is a world’s first! We’re partnering with PADI Dive Center Great Lakes Divers in Alpena, Michigan, and dive shop owner Stephanie Gandulla, who is also a Maritime Archeologist and Media and Outreach Coordinator at Thunder Bay National Marine Sanctuary for NOAA. Stephanie is also a member of Team Sedna. According to Stephanie, “In addition to Team Sedna’s sea women, I’m sure there’ll be plenty of space for PADI divers to participate. In fact, we already have four signed up – and they run the gamut of dive experience from newly-minted PADI Open Water Divers through experts.”
To participate in PADI Women’s Dive Day, register your own event on the PADI Pros’ Site.
The inaugural 2015 PADI Women’s Dive Day was a historic day for diving. In its first year, PADI Dive Centers and Resorts hosted more than 335 events in 65 countries on all seven continents. This was possible thanks to the enthusiasm and participation from PADI Members around the world who got behind this new initiative. Let’s do it again, only bigger. More new divers. More ambassadors for the underwater world.
The New York Times highlighted PADI Women’s Dive Day as an event “where sport fans should go in 2016,” keeping good company with Super Bowl 50, the Ryder Cup, and the 2016 Summer Olympics. By coming together to celebrate women in diving, we will strengthen and grow the female diver community, attract new women to the sports of scuba and free diving, and motivate existing female divers to get back in the water and continue their dive training.
Start planning your 2016 PADI Women’s Dive Day event on 16 July 2016 using these simple steps.
Decide what type of event to host.
The type of event you decide to host is completely up to you! Whether you conduct PADI Women’s Dive Day themed courses, have a family-oriented open day, host fun dives or even a girls’ night out with your divers, only your imagination limits your event.
Register your PADI Dive Center and Resort event.
Visit the PADI Pros’ Site to enter your event into the PADI Women’s Dive Day Event Locator. When PADI Women’s Dive Day is formally announced to the public on 8 March 2016, your dive center/resort will be included on the Event Locator at padi.com/women-dive. To register your event, log in to the PADI Pros’ Site with your PADI Dive Center or Resort account (not an Individual Member account), go to ‘My Account’ page, and click on ‘Register your Women’s Dive Day event(s)’. Follow the on-screen instructions to quickly and easily add your event.
Promote your event.
Use different platforms to help get the word out about your event – email, social media, advertisements (print, online and in-store), and event calendars. Visit the PADI Pros’ Site to download customizable PADI Women’s Dive Day marketing materials.
Post Event Follow-Up
Follow up with all your PADI Women’s Dive Day event participants afterwards. A simple “thanks for diving with us” keeps divers engaged and encourages them to continue diving with you. Don’t forget to include links, telephone and a call to action. And be sure to share your success stories and photos with the marketing team at your PADI Regional Headquarters.
Register your 2016 PADI Women’s Dive Day event now!
Where are you diving on 18 July 2015? You can show your support of the female dive market by organizing a local dive or event for PADI Women’s Dive Day. It’s a genuine way to get more women together, in the water and involved in diving. PADI Members from around the world are hosting events to celebrate women’s contributions to recreational diving and to attract the next generation of female divers, explorers, and underwater photographers.
Why should you get involved in this initiative?
The PADI organization has witnessed a gradual increase in the proportion of female divers in recent years:
Also, many brands have been shifting focus to female consumers over the last decade, adjusting product offerings, marketing messages and business models accordingly. Even historically male-focused industries have realized the business potential females wield as the primary decision makers in many households.
Are your marketing efforts targeting women specifically? If not, now’s the time to start.