PADI® Women’s Dive Day 2018 Events to Remember

By Tara Bradley Connell

With PADI®Women’s Dive Day 2018 earning a media reach of over 236 million viewers worldwide, this is one event that not only increases awareness but also inspires more and more divers each year. From hosting an underwater treasure hunt to offering new diver specials for women, there are countless ways for dive operators and instructors to get in on the action – and gain new business along the way.

This year, the social media channels exploded with #padiwomensdiveday events from all over the world. For a look at this year’s activities, check out the PADI Women’s Dive Day 2018 Facebook photo album. Want more? Here are some locations that helped make this year even more special.

Here’s a look at some locations that helped make this year extra special.

  • Nassau, Bahamas

In the Bahamas, the Perry Institute for Marine Science collaborated with Stuart’s Cove to teach the PADI Reef Rescue Diver Specialty course. After a study on covered coral education, conservation, recovery processes and coral nurseries practices, the ladies enjoyed two dives where they learned how to maintain the nurseries. They also got to plant coral with personalized tags so they can monitor future growth.

  • Grand Cayman
  • Photo: Drew McArthur
    Photo: Drew McArthur

This year was all about breaking world records. To celebrate PADI Women’s Dive Day, a group at Dive Tech broke the world record for the longest underwater female human chain with 84 women in the water. The group also raised more than $3,000 US to support breast cancer research

  • Grenada

Sandals Grenada and Sandals Foundation celebrated Women’s Dive Day by focusing on controlling the lionfish population. The event kicked off at Sandals Grenada with a lionfish eradication dive to help protect the reef and threatened marine life. Post-dive, the group met at Grand Anse Beach with the Sandals Foundation, Grenada Fisheries Division of the Ministry of Environment, and the Grenada Chapter of the Caribbean Youth Environment Network  where they enjoyed a lionfish luncheon, lionfish cooking demonstrations, music, and exhibits – all set beachside.

Photo by Alicia Ward
Photo by Alicia Ward
  • Kauai, Hawaii, USA:

The calm, clear waters of Kauai made for the perfect spot for freedivers. As a way to build the female diving community on the island, the weekend included an all-girls freediving class. After their three-day course, some participants achieved more than two-minute static breath holds and depths of 21 metres/70 feet. Bonus: an impromptu visit from a pod of dolphins.

  • San Diego, California, USA:

The California coastline provided the backdrop for divers celebrating with Ocean Enterprises in La Jolla Shores, San Diego. The day’s itinerary was packed with diving, snorkeling, sand castle making, and an underwater photo booth with props to showcase all of the day’s events.

  • Quintana Roo, Mexico:

Finding some Zen mixed with diving was the ambiance found at Takata Experience in Majahual, Quintana Roo. With a focus on conservation, mindfulness and fun, the list of events included a relaxing yoga session, fresh ceviche, a coastal ecosystems talk, food, music and a beach cleanup.

Thank you to all who took part in this year’s celebration to inspire new divers and build a stronger, more active dive community.

Mark your calendars. Next year’s PADI Women’s Dive Day is scheduled for Saturday, 20 July 2019.

2018 PADI Women’s Dive Day Video Contest: Win a Free Membership Renewal

By Tara Bradley Connell

Share a video from your PADI Women’s Dive Day event this July 21, 2018, and you could win a free 2019 PADI Membership Renewal.

To help promote PADI’s Women’s Dive Day, the PADI marketing team is searching for videos that reflect what the day is all about – empowering women divers. Enter: the 2018 PADI Women’s Dive Day Global Video Contest.

The winning videos will be the featured in the 2019 event promotional video and the winning entrants will receive a free 2019 PADI Membership Renewal.

How it works:

  1. Register to host a PADI Women’s Dive Day event on July 21, 2018. Register here.
  2. Film your event, giving regards to PADI standards and safe marine life practices.
  3. Get signed releases from participants. Download a sample release here.
  4. Edit footage to no longer than two minutes in length/minimum 1080p.
  5. Submit entries to womendive@padi.com. Be sure to include the entrant’s name, PADI Member/Store number, and contact information.
  6. Send video via file-sharing services such as WeTransfer or Dropbox.
  7. Six winners will be notified via email.

Need some inspiration? Check out last year’s PADI Women’s Dive Day video here:

Click here to see Official Rules

3 Reasons to Host a Conservation Event for Women’s Dive Day

Since its inception in 2015, PADI Women’s Dive Day has received worldwide media attention – including mentions from The New York Times, Huffington Post and The Boston Globe. In 2017, more than 884 events were held in 85 countries.

Hosting a PADI Women’s Dive Day event is a fun and fulfilling way to promote your business and build community.  If you’re looking for Women’s Dive Day event ideas, or just want to level-up your event from last year, consider hosting an event with a conservation component.

Any PADI Member can create an event and get listed on the official PADI Women’s Dive Day webpage, this includes dive centers, resorts and individual members. The benefits of including a conservation component to your Women’s Dive Day event are three-fold:

#1 Bring in new customers
A volunteer activity can help attract new customers who might not have scuba diving on their radar – especially those who are age 18-35 (millennials). According to the Washington Post, 70 percent of millennials like to volunteer and Forbes recently reported two-thirds of millennials are willing to spend more on a product from a company with eco-friendly practices.

– Connect with local volunteer groups, or use MeetUp to find people interested in community service projects.
– Use MeetUp to contact women’s hikinggroups, kayaking clubs, or even women’s fitness. As anyone who’s helped with a beach clean-up knows, cleaning up the environment can be a workout! 

#2 Environmental benefits with long-term lifestyle changes
A beach clean-up has both short and long-term benefits for your local ecosystem. Studies have shown, volunteers who collect trash not only improve the health of local waterways, they also adopt environmentally-friendly lifestyle changes. After collecting dozens of plastic straws on a beach, it only makes sense that someone would pledge to never use another plastic straw.

#3 Gain media coverage
A scuba diving event by itself might not be newsworthy, but Mamas for Mother Earth or Divas Diving Against Debris is another story. A group of women standing around a pile of trash looking victorious (wearing your dive shop t-shirt, of course) is an image worth sharing.

– Invite local news media or prominent bloggers to attend your event.
– Contact local news outlets after your event and send them your best pics and video.

Putting it All Together: Dive Against Debris + DSD
On women’s dive day, 21 July 2018, have your certified divers can collect and log marine debris  using the new Dive Against Debris app (available for Android and iOS) while topside volunteers collect rubbish on shore. 

– Take a group photo with the trash pile
–  Award prizes for the most trash collected or most unusual piece of trash collected.
– Offer a free Discover Scuba® Diving voucher to anyone who participates in the clean-up to encourage new people to try diving.
– Conclude the event with a picnic or other socialactivity so sand-side volunteers have the opportunity to mingle with divers.
– Post to social media using the hashtags #PADIWomen and #PADIWomensDiveDay – your image or video may be featured by PADI!

Additional resources to plan and promote your event are available on PADI’s website. Check out out How to Organize a Clean-up Event and Conducting an Underwater Clean-up Off a Boat or Pier, and don’t forget to register your 2018 Women’s Dive Day event.

Take PADI Women’s Dive Day Into Your Own Hands This Year

Written by Candice Landau

PADI Members, do we have some news for you…

Wait for it (but don’t hold your breath!)…

The PADI Women’s Dive Day event calendar is now open to all PADI Members.

Now, for the first time, you can register your Women’s Dive Day event yourself. Although you’re still welcome to, you don’t have to go through your dive shop to register events. Now it’s all in your own hands, and it’s because you asked.

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PADI Women’s Dive Day was born of a desire to celebrate the incredible women in scuba diving and help close the unnecessary gender gap that still exists. To dive communities around the world, women are invaluable members. They are strong, nurturing and inclusive, the glue binding many groups. That’s cause for celebration, and a good reason to get many more women involved!

So why not get your own PADI Women’s Dive Day event going? It can be a group dive at a specific location, a Discover Scuba® Diving event, a picnic at the pool or something entirely of your own making, like SurfWalking™.

Last year, some of the great events included:

  • A scuba event followed by post-diving treats including a massage and manicure
  • Morning tea on the sea event
  • A weekend of water sports, picnics and yoga on the beach
  • Mermaid parties
  • Underwater clean-up events with free gear rental for women
  • PADI Specialty courses, like AWARE Shark Conservation
  • Free Discover Scuba® Diving sessions
  • Dive equipment demos with giveaways and awesome raffles

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Here’s how to register your 21 July 2018 PADI Women’s Dive Day event:

  1. First decide what type of event you’d like to host. The world is your oyster. You can pick one of the ideas we mentioned above or get creative and come up with your own. It’s entirely up to you.
  2. Register your event. To do this, visit the Host a PADI Women’s Dive Day event page, then fill in the required details including event name, description, contact information, event location and date. This also means your event shows up on the PADI Women’s Dive Day event locator so that people can find it.
  3. Promote your event. Share it via email, on social media platforms and, of course, through word of mouth. Make sure to tag any of your social media posts with #padiwomen, so that you’re looped into the global conversation surrounding PADI Women’s Dive Day.
  4. Post an event follow-up. Share photos, videos and a summary of the event (again, don’t forget to tag social posts with #padiwomen and #padiwomensdiveday). It’s a great way to encourage those taking part to stay engaged and to keep diving. Make sure to include links, email and a call-to-action providing a next step. Finally, share your success story and photos with the PADI marketing team.

To register your event, head on over to the all-new Host a PADI Women’s Dive Day event page.

Register Now

Make Plans for PADI Women’s Dive Day 2017

As momentum for PADI® Women’s Dive Day 2017 swells, everyone is invited to take part in this growing event. For the past two years, divers from every corner of the globe have come together on PADI Women’s Dive Day to bond over their love of the ocean and a passion for diving. Gaining in popularity year after year, this budding tradition will continue on 15 July 2017 with aims to further strengthen and support the dive community by attracting new divers and bringing inactive divers back to the sport.

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Since its launch in 2015, the PADI Women In Diving initiative has gained widespread adoption and support. By the second year, participation had doubled, growing from 335 events in 2015 to 703 events in 2016. PADI Dive Centers and Resorts hosted a range of activities across 77 countries, including everything from high tea on the high seas to shark dives and underwater cleanups.

“All our female PADI Instructors get just as excited about this event as the women divers who join us,” says Hayley-Jo Carr of Stuart Cove’s Dive Bahamas. “The day is about getting together to learn and share our passion for exploration, education and conservation.”

Worldwide media also championed the cause, garnering nearly 400 million media impressions for PADI Women’s Dive Day 2016, with inclusion in outlets such as The New York Times, Huffington Post and The Boston Globe.

“By coming together to celebrate women in diving, we’re seeing a tangible increase in the number of women learning to dive and their level of engagement with the dive industry. We’re attracting new customers for PADI Dive Centers and Resorts and the industry as a whole,” says Kristin Valette, PADI Worldwide Chief Marketing and Business Development Officer. “As a female dive industry executive, my personal desire is to champion a female-friendly dive community that will empower and inspire women of all ages to become divers for life and lifelong advocates for the ocean.”

You’re encouraged to take part in PADI Women’s Dive Day 2017 and there are a number of ways you can get involved:

For additional information about PADI Women’s Dive Day 2017, visit padi.com/women-dive.

 

3 Reasons to Take Part in PADI Women’s Dive Day

Ivana Orlovic
Photo: Ivana Orlovic

 

PADI Women’s Dive Day was created to celebrate female divers and encourage more women to join our sport. The first PADI Women’s Dive Day was held in 2015, and by the second year it had doubled in participation. This year, on 15 July, thousands of divers from around the world will seek out PADI Women’s Dive Day events (and bring their friends) to share their love of the underwater world and a collective passion for diving. If you’re still not convinced you should join, here are three reasons to take part in a PADI Women’s Dive Day event:

 1. Attract New Customers
Women represent half of the global population, but only earn one-third of scuba certifications issued worldwide. By comparison, about 43 percent of recreational bike riders are women and 54 percent of tennis players are women.

When you stop to think about it, the “average” female consumer is an ideal scuba diving customer.

Through PADI Women’s Dive Day, you can expand your customer base – not just with women, but their families too. Your PADI Women’s Dive Day event might include a Bubblemaker pool party, or a Discover Scuba Diving experience at the beach.

In addition to the business reasons for bringing more women into our sport, there’s the priceless opportunity to change lives: Help a woman discover her inner mermaid, or inspire the next great ocean explorer, like Sylvia Earle.

2. Bring Inactive Divers Back to Scuba Diving
Women are also more likely than men to drop out of diving. Use PADI Women’s Dive Day as a reason to invite past customers to rekindle their passion for the underwater world and refresh their scuba skills. Offer a special on ReActivate™, or a PADI continuing education course.

Some PADI Dive Centers have found success offering child care options; consider partnering with a child care service or hiring a babysitter. Give parents a chance to go diving together, or help Mom take a breather (off a regulator) while she does a scuba review.

3. Explore New Revenue Opportunities
Ask your female divers (informally or via a short survey) how your business could help them enjoy diving more often. Make the question open-ended, but feel free to include ideas such as dive gear designed for women, youth programs, and women-only events.

PDI at Royal Hideaway 1
Photo: Pro Dive International

How to Participate in PADI Women’s Dive Day
15 July 2017

Plan an Event
Check out some of our favorite ideas from years past, or find inspiration on our PADI Women’s Dive Day Facebook gallery.

  • High Tea on the High Seas
  • All-Girls Boat Charter
  • Girls Night Out (night dive)
  • Women-Only Discover Scuba
  • MerMaids Beach and Underwater Cleanup
  • Bring in a celebrity such as international heart-throb and PADI Diver Ryan Reynolds
    …or at least his stand-in.

PADI Dive Centers and Resorts can post their event to the PADI Women’s Dive Day event calendar for maximum exposure. To get started, click the link to Host an Event at the top of the PADI Women’s Dive Day page, or visit the My Account section of the PADI Pros’ Site.

Individual PADI Members not affiliated with a dive center/resort are encouraged to share their event information with their regional PADI office. For PADI Americas, email womendive@padi.com.

Shared by Julie Andersen13754132_10154413026748112_5508359397239650375_n
Photo: Julie Andersen

Offer a Special Throughout July

There’s no reason to limit your activities to a single day. PADI Women’s Dive Day can be celebrated all month long.

  • Offer an incentive for women to try scuba or get certified during the month of July.
  • Host a social activity such as a wine tasting and invite current customers to bring a female friend who isn’t a diver.
  • Partner with a local nonprofit that benefits women. Offer to donate $1 for every new Like you receive on social media from 1-31 July, or offer a special discount to those who donate to the charity during the month of July.

Help Women Feel Welcome

In your store: Bring in gear, prizes and other items that appeal to female divers. Consider re-arranging the store to make it more stroller and child-friendly.
On social media: Celebrate female divers! Share pics of female divers – staff, or people from your dive club – and the stories of women featured on PADI’s blog. Promote your PADI Women’s Dive Day event using #PADIWomen and #PADIWomensDiveDay on Twitter and Instagram.
On your website: Showcase the equipment you carry for female divers, ideally with reviews by your female staff. Promote your PADI Women’s Dive Day specials and events. Visit the PADI Pros’ Site Women in Diving page to download customizable PADI Women’s Dive Day marketing materials.
During and After the Event
Take photos and encourage PADI Women’s Dive Day participants to tag their photos with #PADIWomen for a chance to be featured on PADI’s social channels.

Send a quick thank you email to staff, customers, and all the event participants. A quick “thanks for supporting women in diving” is great, but feel free to keep the momentum going. Ask, “Who wants to do this again next month?”

We celebrated the first PADI Women’s Dive Day in 2015 with 335 events. The following year, PADI Women’s Dive Day participation more than doubled, with 700 events in more than 70 countries. What’s on tap for women and diving in 2017? That’s up to you.

 

 

 

Get Ready for PADI Women’s Dive Day 2017

Photo: Stuart Cove's Bahamas

In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Photo: Stuart Cove's Bahamas
Photo: Stuart Cove’s Bahamas

Let’s do it again, only bigger on 15 July 2017. More new divers and more ambassadors for the underwater world.

Start planning your PADI Women’s Dive Day event to promote your business and strengthen both the local and global dive community.

Photo: Udive Malaysia
Photo: Udive Malaysia

Need inspiration? Check out the PADI Women’s Dive Day page on padi.com.

REGISTER your event on the PADI Pros’ Site today.

Save the Date: 2017 PADI Women’s Dive Day

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In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Be part of the third annual PADI Women’s Dive Day on 15 July 2017. Promote your business and strengthen both the local and global dive community by hosting an event.

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Registration will open soon.

PADI Women’s Dive Day 2016 – A Huge Success

On 16 July 2016, more than 700 events in 77 countries took place to celebrate the second annual PADI Women’s Dive Day. Women, men, girls and boys from around the globe joined together on land and underwater to enjoy scuba diving as one community. Events ranged from PADI Discover Scuba® Diving experiences in the local pool, to adventurous shark dives, to environmental talks and underwater cleanups, to simple fun dives and beach barbeques.

Here are just some great Women’s Dive Day moments shared by PADI Dive Shops and Members:

  • Great Lakes, Michigan—Great Lakes Divers and Team Sedna embarked on record-setting journey where dubbed the #BigFiveDive on which they dived all five of the Great Lakes in just 24 hours.

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  • Cayman Islands—Divetech joined forces with the Cayman Islands Crisis Centre to raise funds to aid women and children seeking shelter from domestic abuse.

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  • Dutch Springs, Pennsylvania—Divers with Underwater Adventures Dive Center explored a sunken plane, fine-tuned their scuba skills, shared stories and heard from experts in the industry.

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  • Bahamas—Stuart Cove’s hosted a Sea Turtle & Shark Conservation Educational Experience. “All our female PADI Instructors get just as excited about this event as our women divers who join us! The day is about getting together to learn and share our passion for exploration, education and conservation,” said Hayley-Jo Carr.

Stuart Cove's PADI Womens Dive Day 2016

  • St. Louis, Missouri— The Great American Diving Company challenged divers to an underwater Poker Run and honored newly certified divers at a special ceremony.

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  • Eugene, Oregon—Eugene Skin Divers Supply invited non-divers for a free DSD® and tea social to introduce them to scuba diving.

Eugene Skin Divers

  • Coronado Island, Mexico—PADI AmbassaDiversTM Emily Callahan and Amber Jackson led a dive adventure with sea lions and sharks. Watch their video here.

Check out additional event photos in the PADI Women’s Dive Day photo album on Facebook. You can continue the global conversation by using #PADIWomen on your social networks. Be part of the movement! Next year’s PADI Women’s Dive Day is 15 July 2017.