PADI® Women’s Dive Day 2018 Events to Remember

By Tara Bradley Connell

With PADI®Women’s Dive Day 2018 earning a media reach of over 236 million viewers worldwide, this is one event that not only increases awareness but also inspires more and more divers each year. From hosting an underwater treasure hunt to offering new diver specials for women, there are countless ways for dive operators and instructors to get in on the action – and gain new business along the way.

This year, the social media channels exploded with #padiwomensdiveday events from all over the world. For a look at this year’s activities, check out the PADI Women’s Dive Day 2018 Facebook photo album. Want more? Here are some locations that helped make this year even more special.

Here’s a look at some locations that helped make this year extra special.

  • Nassau, Bahamas

In the Bahamas, the Perry Institute for Marine Science collaborated with Stuart’s Cove to teach the PADI Reef Rescue Diver Specialty course. After a study on covered coral education, conservation, recovery processes and coral nurseries practices, the ladies enjoyed two dives where they learned how to maintain the nurseries. They also got to plant coral with personalized tags so they can monitor future growth.

  • Grand Cayman
  • Photo: Drew McArthur
    Photo: Drew McArthur

This year was all about breaking world records. To celebrate PADI Women’s Dive Day, a group at Dive Tech broke the world record for the longest underwater female human chain with 84 women in the water. The group also raised more than $3,000 US to support breast cancer research

  • Grenada

Sandals Grenada and Sandals Foundation celebrated Women’s Dive Day by focusing on controlling the lionfish population. The event kicked off at Sandals Grenada with a lionfish eradication dive to help protect the reef and threatened marine life. Post-dive, the group met at Grand Anse Beach with the Sandals Foundation, Grenada Fisheries Division of the Ministry of Environment, and the Grenada Chapter of the Caribbean Youth Environment Network  where they enjoyed a lionfish luncheon, lionfish cooking demonstrations, music, and exhibits – all set beachside.

Photo by Alicia Ward
Photo by Alicia Ward
  • Kauai, Hawaii, USA:

The calm, clear waters of Kauai made for the perfect spot for freedivers. As a way to build the female diving community on the island, the weekend included an all-girls freediving class. After their three-day course, some participants achieved more than two-minute static breath holds and depths of 21 metres/70 feet. Bonus: an impromptu visit from a pod of dolphins.

  • San Diego, California, USA:

The California coastline provided the backdrop for divers celebrating with Ocean Enterprises in La Jolla Shores, San Diego. The day’s itinerary was packed with diving, snorkeling, sand castle making, and an underwater photo booth with props to showcase all of the day’s events.

  • Quintana Roo, Mexico:

Finding some Zen mixed with diving was the ambiance found at Takata Experience in Majahual, Quintana Roo. With a focus on conservation, mindfulness and fun, the list of events included a relaxing yoga session, fresh ceviche, a coastal ecosystems talk, food, music and a beach cleanup.

Thank you to all who took part in this year’s celebration to inspire new divers and build a stronger, more active dive community.

Mark your calendars. Next year’s PADI Women’s Dive Day is scheduled for Saturday, 20 July 2019.

2018 PADI Women’s Dive Day Video Contest: Win a Free Membership Renewal

By Tara Bradley Connell

Share a video from your PADI Women’s Dive Day event this July 21, 2018, and you could win a free 2019 PADI Membership Renewal.

To help promote PADI’s Women’s Dive Day, the PADI marketing team is searching for videos that reflect what the day is all about – empowering women divers. Enter: the 2018 PADI Women’s Dive Day Global Video Contest.

The winning videos will be the featured in the 2019 event promotional video and the winning entrants will receive a free 2019 PADI Membership Renewal.

How it works:

  1. Register to host a PADI Women’s Dive Day event on July 21, 2018. Register here.
  2. Film your event, giving regards to PADI standards and safe marine life practices.
  3. Get signed releases from participants. Download a sample release here.
  4. Edit footage to no longer than two minutes in length/minimum 1080p.
  5. Submit entries to womendive@padi.com. Be sure to include the entrant’s name, PADI Member/Store number, and contact information.
  6. Send video via file-sharing services such as WeTransfer or Dropbox.
  7. Six winners will be notified via email.

Need some inspiration? Check out last year’s PADI Women’s Dive Day video here:

Click here to see Official Rules

3 Reasons to Host a Conservation Event for Women’s Dive Day

Since its inception in 2015, PADI Women’s Dive Day has received worldwide media attention – including mentions from The New York Times, Huffington Post and The Boston Globe. In 2017, more than 884 events were held in 85 countries.

Hosting a PADI Women’s Dive Day event is a fun and fulfilling way to promote your business and build community.  If you’re looking for Women’s Dive Day event ideas, or just want to level-up your event from last year, consider hosting an event with a conservation component.

Any PADI Member can create an event and get listed on the official PADI Women’s Dive Day webpage, this includes dive centers, resorts and individual members. The benefits of including a conservation component to your Women’s Dive Day event are three-fold:

#1 Bring in new customers
A volunteer activity can help attract new customers who might not have scuba diving on their radar – especially those who are age 18-35 (millennials). According to the Washington Post, 70 percent of millennials like to volunteer and Forbes recently reported two-thirds of millennials are willing to spend more on a product from a company with eco-friendly practices.

– Connect with local volunteer groups, or use MeetUp to find people interested in community service projects.
– Use MeetUp to contact women’s hikinggroups, kayaking clubs, or even women’s fitness. As anyone who’s helped with a beach clean-up knows, cleaning up the environment can be a workout! 

#2 Environmental benefits with long-term lifestyle changes
A beach clean-up has both short and long-term benefits for your local ecosystem. Studies have shown, volunteers who collect trash not only improve the health of local waterways, they also adopt environmentally-friendly lifestyle changes. After collecting dozens of plastic straws on a beach, it only makes sense that someone would pledge to never use another plastic straw.

#3 Gain media coverage
A scuba diving event by itself might not be newsworthy, but Mamas for Mother Earth or Divas Diving Against Debris is another story. A group of women standing around a pile of trash looking victorious (wearing your dive shop t-shirt, of course) is an image worth sharing.

– Invite local news media or prominent bloggers to attend your event.
– Contact local news outlets after your event and send them your best pics and video.

Putting it All Together: Dive Against Debris + DSD
On women’s dive day, 21 July 2018, have your certified divers can collect and log marine debris  using the new Dive Against Debris app (available for Android and iOS) while topside volunteers collect rubbish on shore. 

– Take a group photo with the trash pile
–  Award prizes for the most trash collected or most unusual piece of trash collected.
– Offer a free Discover Scuba® Diving voucher to anyone who participates in the clean-up to encourage new people to try diving.
– Conclude the event with a picnic or other socialactivity so sand-side volunteers have the opportunity to mingle with divers.
– Post to social media using the hashtags #PADIWomen and #PADIWomensDiveDay – your image or video may be featured by PADI!

Additional resources to plan and promote your event are available on PADI’s website. Check out out How to Organize a Clean-up Event and Conducting an Underwater Clean-up Off a Boat or Pier, and don’t forget to register your 2018 Women’s Dive Day event.

Get Ready for PADI Women’s Dive Day 2017

Photo: Stuart Cove's Bahamas

In 2016, men and women from Michigan to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI® Women’s Dive Day events in 77 countries across the globe. New and expert divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater cleanups.

Photo: Stuart Cove's Bahamas
Photo: Stuart Cove’s Bahamas

Let’s do it again, only bigger on 15 July 2017. More new divers and more ambassadors for the underwater world.

Start planning your PADI Women’s Dive Day event to promote your business and strengthen both the local and global dive community.

Photo: Udive Malaysia
Photo: Udive Malaysia

Need inspiration? Check out the PADI Women’s Dive Day page on padi.com.

REGISTER your event on the PADI Pros’ Site today.