Divers Already Make a Difference

When you hear reports about overfishing, global climate change, coral bleaching, shark finning . . . and the list goes on . . . it’s tempting to question whether the situation is hopeless. Will we have coral reefs in 30 years? Will anything be living in the seas in 50 years?

Yes, and yes. The seas face formidable challenges, but they have formidable allies – you, me and more than 25 million other divers around the world among them. It’s not just that you and your fellow divers can make difference, but that you’re already making a difference through personal efforts like recycling, responsibly consuming only sustainable seafood, reducing our carbon footprints and campaigning to protect endangered marine animals. These are vital efforts, none of which are wasted, with millions (and growing) of divers and nondivers doing these – which is great. But, compared to some outdoor groups, divers raise the bar for environmental stewardship and leadership. Beyond the forefront of conservation and preservation, divers are at the forefront of restoration.

Did you know that, working alongside scientists, divers help grow and replace coral? Use 3D printing to create artificial structures where real coral and coral species can live? Remove debris (like plastics!) from almost every dive site? Replant mangroves, sea grasses and other vegetation vital to coral and oceanic health? Use different methods to protect and repopulate turtles, fish and other species? Gather data we need to identify and implement ongoing and new solutions? Teach kids and cultures what we’re learning and that we do make a difference so that saving and restoring the planet continues, expands and strengthens? These are not small local experiments – these are fins-on-the-ground, proven-results initiatives in action.

The truth is, we face a much bigger threat than the issues facing the seas, and it is this: loss of hope. We don’t want our heads in the sand, but let’s not lose perspective amid the doom and gloom. There are thousands of healthy coral reefs and other dive sites around the world. By staying informed, innovative and engaged, we can not only visit these, but preserve them, learn from them and leverage them to rebuild and restore.

I believe in realistic optimism and hopeful future, partly because the data support them, but also because really, we have no choice. With hopelessness comes inaction, resignation and surrender, which solve nothing. Hope anchors our souls to what’s possible, to action, and to doing what needs to be done. This isn’t Pollyanna – no one expects the global environment to be like it was in 1618 – but it can be vibrant, healthy and growing. A healthy Earth with healthy seas can be the ultimate heritage we leave our children and theirs.

Literally every dive you and I make can be a step towards that goal — with that in mind, remember that 15-23 September is AWARE Week. Please join the 25 million (and growing) divers who are fighting to restore our ocean planet. If you’re not yet involved with an AWARE event, please click the link and join in: http://www.padi.com/aware-week/join.

 

Dr. Drew Richardson
PADI President & CEO

Diving’s Finest Hour

Over the last weeks, the world watched drama unfold in Thailand with the rescue of 12 boys and their soccer coach from a flooded cave. It was an awe inspiring example of humanity at its best, focused on a single noble purpose. Setting aside titles and differences, some of the world’s top cave divers and other international experts selflessly converged there with their skills and resources. The Thai government wisely leveraged this, mobilizing its SEALs and internal resources, enabling the best-of-the-best to collaborate and apply their respective skills creatively and effectively in a difficult, dynamic situation.

To say that I take pride in what the dive community did is an understatement – this was diving’s “Apollo 13” – action and focus propelled by the unshakeable conviction that those boys would not die on diving’s watch. But, unlike Apollo 13, the rescuers had to go into “space” themselves, and the tragic loss of the Thai SEAL, Saman Kunan, highlights the difficulties, dangers and risks the rescuers faced and accepted. On behalf of the global PADI family, thank you, thank you, thank you to everyone who was part of this – whether you hazarded the cave with the boys, or hauled cylinders to and from the site. To borrow from the Apollo 13 movie, it was diving’s finest hour. And, it took all of you to make it happen.

 

Dr. Drew Richardson
PADI President & CEO

A Message from Drew Richardson, President and CEO of PADI Worldwide

American author Mark Twain popularized a saying about innuendo, assumptions and conjectured numbers used to prop up slander:

There are three kinds of lies: lies, damned lies and statistics.

Twain’s words certainly apply to a recent internet rumor that PADI is up for sale again. It is not. There are no discussions anywhere at any level to sell or buy PADI. The news on this is that there is no news.

Normally, I ignore PADI hate-mongering and chitchat flitting about in social media. The internet spreads gossip faster and wider than at any time in history, but most of us know propaganda and lies when we see them. Lacking substance to stand on, these typically erode quickly, so there’s no need to let them distract us. But in this case, speculation and perjure masqueraded as news (complete with “secret sources” – bless their hearts) so I’m setting the record straight.

As most in the dive industry knows, in 2017 the PADI organization secured support from a strong international consortium of long-term individual and group North American and European investors. This group does not involve itself in PADI’s day-to-day decisions or operations, but fully supports the PADI family’s missions to lead the dive industry and help shape a positive future for our oceans. We’re blessed with a growing group of exceptional managers and employees in international offices, but final authority and responsibility stops on my desk.

The PADI organization will continue to invest in the right products, people and programs that enable PADI Members to succeed by fulfilling divers’ interests, dreams and desires, and that support the PADI Four Pillars of Change, PADI Foundation and Project AWARE and other initiatives that make the world a better place.

For those interested, here’s some nonfiction (I won’t call it news because it’s been true for quite awhile): PADI Members make PADI the strongest brand in diving, and personally leverage the power of divers as a force for strong, positive change in ocean health, conservation and education in more than 183 countries and territories. Honestly, I’m humbled to serve the PADI membership – a positive, proactive family of individuals, retailers, resort operators and divers around the world who are the real stewards, and hands and feet of PADI’s missions. They exemplify where all of us in the industry really need to be putting our effort.

Thank you.

Dr. Drew Richardson
PADI President & CEO

 

Drew Richardson Engages Ocean Community at Blue Vision Summit 

PADI CEO Drew Richardson speaks at Blue Vision Summit

PADI President and CEO Drew Richardson took part in the Blue Vision Summit in Washington, DC, USA, last month, speaking about the enhanced role that coastal communities can play in ocean conservation and stewardship. The summit, which brings together ocean conservation leaders, was focused on strengthening a sustainable “blue economy” and addressing challenges of a changing ocean and climate.

PADI CEO Drew Richardson speaks at Blue Vision Summit

“Unquestionably, there are serious and formidable issues threatening the world oceans. That said, I’m a firm believer in engagement, problem identification and mitigation,” Richardson said to the group of 500 scientists, explorers and leaders in attendance. “My life philosophy is to remain optimistic and focused on a ‘future hope.’ In my mind, there is no other option.”

The PADI organization became involved in the Blue Vision Summit to work collaboratively with individuals and organizations toward improving ocean conservation efforts through various approaches, including education and marine recreation. The summit also provides a platform to influence policy and implement ocean health solutions by connecting with change makers and elected officials.

“It was an honor to attend the Blue Vision Summit and engage with so many passionate and committed professionals,” said Richardson. “At PADI, we are recruiting and engaging millions of new divers, training them well to be confident and comfortable, encouraging and enabling them to seek diving adventures and explore the planet’s underwater realm. Divers receive a clear message to pay it forward as good ocean stewards who protect marine life. We look forward to collaborating with like-minded individuals and organizations to achieve these ends.”

Speaking of PADI’s deepened commitment to ocean health and conservation through the Four Pillars of Change program, Richardson said, “We train nearly one million new divers each year who can engage in strategic alliances, have a powerful voice and get involved in real solutions to drive change. PADI Divers are actively becoming as a force for good and driving toward a healthier ocean on local, national and international levels. The PADI organization is committed to being a global, passionate force that creates a preferred future with healthier oceans.”

Note: Read more from Richardson about ocean conservation and advocacy in this recent Forbes article.    

Be Best. Be PADI – The Way The World Learns To Dive®