The box contains a variety of marketing collateral (posters, flyers, brochuers, etc). You’ll find support materials for our three major initiatives: Go Dive 2008, The Master Scuba Diver Challenge and PADI’s Go Pro Challenge. We’re also sending quick references guides with a short summary of each program.
Perhaps the most innovative item in the kit is a “resource binder.” It includes evaluation sheets and other tools to ensure you’re getting the most out of your marketing efforts.
There are more than two dozen items in this kit. For the sake of space I won’t describe each and every piece. For details, check out the coverage of our 2008 PADI marketing kit in Divenewswire. I helped pack some of the kits, so here are some highlights:
Back by popular demand: the Discover Scuba Diving poker chips. This is a tried-and-true technique for referrals. If you’re not utilizing these currently, please call Barry or I for more info. We’re also sending an Open/Closed sign that refers the customer to eLearning if the dive center is closed.
NEW for the Master Scuba Diver Challenge: MSD punch cards and a student progress chart. These products came “from the field.” They are successful promotional tools developed by PADI Members just like you. We also have new imagery (see photo).
* No, that’s not me in the mask and snorkel.
In addition to the materials in the box, there will be downloads on the PADI Pros site. From what I hear they have customizable flyers and postcards in the works.
If you have not received a kit by 17 March, let me know.