PADI eLearning Environment Update

In the effort to provide PADI Divers an elegant customer journey from point of purchase to product completion, PADI is on a digital product mission. PADI has always been a world-class leader in diver education and has always been committed to creating the best diver training materials in the world and delivering them to the global network of PADI Dive Centers, Resorts and Professionals. PADI Members have always offered the world’s most sought-after diver certifications and have always enabled people to explore our water planet confidently and competently. So what is new? This has just become significantly easier. PADI is rolling out some major updates to the (newly named) eLearning Environment.

Today, PADI Members send a code from the online processing center to their students to allow those users to access eLearning products. Users then get an email with a link to access the product and an option to choose communication emails in a language of their choice. None of these steps have changed.

But now, when users click the link in that email, they are then taken to a freshly designed page where they create accounts to access their digital products. (If they already have an account, they simply use their login credentials to access their new materials.) The speed and efficiency of the login and sign up processes has been significantly improved too.

The new environment is clean and uncluttered. There’s a menu bar across the top, which makes it nice and simple for users to find their way. It’s easy to access PADI.com (by clicking either the logo or the PADI.com item in the menu bar). It’s easy to change languages. There’s a help option where users can find the number to call (or click a link to send an email directly to) the PADI office that supports them. There’s also the ever-popular forgotten password option where users can enter their account email and get a link to reset their passwords. Information icons provide additional information should users need it. It’s a clean simple interface and it’s difficult to get confused.

Once users sign in, they have the option to confirm or change their address. Now the icon in the top left changes from PADI to PADI eLearning®, confirming users are in the eLearning™ Environment where all their courses reside. (A My Courses subhead confirms this). A simple, clean, panel identifies each course. Users can either click on the panel image or the View Courses box to access everything in their certification paks. All this content is clearly listed and seamlessly accessible, with user-friendly links and, one of the big improvements is that there is now only one single login to access the eLearning environment.

In their eLearning materials, users can see all the components in their certification paks: the tablet product, the low-resolution manual, the eRDPML™ and the eTraining Dive Log complete with a link straight to ScubaEarth where that log lives (instead of having to login yet again for ScubaEarth). Obviously, the components vary with the course.

The bottom line is that it’s a much cleaner, more organized, user environment. The menu bar follows users wherever they go, so they always have those options. Things just got a lot easier for eLearners. There’s a lot more in store, expect other features to roll out regularly.

The Small Print/Technical Requirements

Tablet and Mobile Devices

  • iOS tablet and phone operating system 9 (limited support) 10 and 11. Current version and two previous versions
  • Android tablet and phone operating system Nougat and Oreo. Current version and two previous versions

Desktop/Web Viewer

  • Mac OSX 10.10 or later with the two most recent browser versions of Safari, Chrome, or Firefox
  • Windows 7 or 8.x with the two most recent browser versions of Chrome, Firefox, or Internet Explorer 11 or later
  • Desktop Web Viewer not supported on tablets or phones

PADI Miniseminars at the 2018 DEMA Show

Here’s the line up of planned PADI® Miniseminars for the 2018 DEMA Show at the Las Vegas Convention Center is Las Vegas, Nevada, USA.

By attending the “Tour the New PADI Online Processing Center” and “PADI Products, Programs and Standards” miniseminars, along with two additional presentations, you can regain Teaching status after not renewing for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, you receive one credit for every three PADI Miniseminars attended. Attendance validation is required for credit and forms will be available at the seminars.

Tour the New PADI Online Processing Center (Required for Credit)

This seminar will give you an in-depth tour of the new PADI Online Processing Center. PADI staff will teach you how to distribute and process digital codes, manage digital forms and answer any questions you may have.

PADI Products, Programs and Standards (Required for Credit)

Discover how to leverage new products and programs to increase business, while learning about any additional standards changes that will affect your daily teaching.

Risk Management 2018: Protect Your Divers and Yourself

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

CDTC Q&A: What It Takes to Become a PADI Course Director

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Freediving + Scuba = Huge Potential

The PADI Freediver program is gaining momentum and you will benefit from adding freediving to your course offerings. Hear from successful PADI Members who have integrated freediver training into their businesses and have experienced great success.

Energize Your Instructor Development Program

Join the PADI Instructor Development team for a 60-minute workshop centered on building a comprehensive and successful instructor development program. Walk away with ideas to create a better customer experience and increase pro-level signups.

Sneak Peek at PADI’s Next Generation Digital Products

Come see the next generation of eLearning digital products and take a tour of the new digital delivery platform. Find out what’s available now and what’s coming down the pike.

Marketing to Youngsters: How to Leverage a Generation to Grow Diving

Did you know Millennials will outnumber Baby Boomers by 2019? Or that Generation Z represents 25 percent of the US population? This seminar will give you tips to tap into the youth market to not only grow your business but also lift the industry as a whole.

Mastering the Art of Entry-Level Conversion

Are you leveraging every tool or opportunity to convert new customers into new divers? Discover the top 10 best practices to increase entry-level certifications, and hear from members who have seen great success using easy-to-implement tactics.

Discover a New World of Opportunity through PADI Travel™

Learn how to use PADI Travel offerings to increase course sales and profits. Already have a travel program? Come learn how you can get involved in the affiliate program to help supplement your travel program.

Conservation as a Business Plan

While remaining committed to safe and responsible diver education, together we can make a significant impact on key issues facing the planet by elevating environmental consciousness in all PADI Divers. Come find out how you can integrate conservation into your business plan to increase profits while preserving the ocean for future generations.

Leveraging PADI Tools to Increase Diver Loyalty and Retention

Discover how to create lifelong divers by leveraging My PADI Club. In this seminar, you’ll learn how you can grow and advertise your business, build stronger relationships with your customers, and keep divers diving for a lifetime.

PADI Partners

Project AWARE® Specialty Workshop – Revised and Relaunched!

In this interactive workshop, you’ll discover new and exciting ways to teach the revised Project AWARE Specialty. Guided by Project AWARE’s 10 Tips for Divers to Protect the Ocean Planet, you’ll gain practical tools and teaching tips that will make this the go-to course at your dive center or resort. Be prepared for discussion, action and sharing of ideas. You’ll walk away from this workshop ready to turn your divers into the next generation of ocean advocates.

From Swim to Scuba: How to Grow Your Business with PADI Swim School

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

Tec Seminars in the Tec Resource Center

Breaking the Accident Chain

No one ever thinks they will have an accident when starting a dive. Accidents don’t generally occur from a single failure but are caused by a series of events the victim didn’t predict could happen. This presentation will explore the events surrounding incidents and what we can do to break the chain before we become victims ourselves.

PADI’s Room Block is Open

Book your room at the Westgate Las Vegas Resort and Casino for DEMA Show 2018, just steps away in the North Hall of the Las Vegas Convention Center. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll-free domestic calls.

PADI programs such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 729 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

New Tools to Supercharge Your Word-of-Mouth Marketing

Written by Megan Denny

Advertising trends come and go, but word-of-mouth marketing remains the most effective way for a business to gain new customers. A study by McKinsey and Company, a renowned worldwide consulting firm, found that “word of mouth is the primary factor behind 20-50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive – factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would.”

It makes sense when you think about it. Most people value the opinion of a friend or family over an ad on television or an irrelevant ad in their social media feed. Some new PADI® marketing tools make it easy to boost customer referrals and word-of-mouth marketing.

Word-of-Mouth versus Paid Advertising

The McKinsey and Company study also found, “Word of mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot.”

Zappos founder Tony Hsieh told Forbes, “We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing. Historically, our number one growth driver has been from repeat customers and word of mouth.”

Another reason to invest in word-of-mouth marketing? Friends who dive together, keep diving. You don’t have to be a PADI Pro for long to see lifetime friendships, and even long-term romantic relationships, form between divers.

Start a New Diver Referral Program

If you don’t have a new diver referral program currently, here are the basic steps to get started:

1 – Decide on incentives

The most effective referral campaign has a two-way offer: a spiff for the current customer and something for the new diver. Dropbox, Lyft, AirBnB and others have successfully grown their business on two-way referral programs.

Lyft offers a $10 US ride credit (approximately one free trip) for both the referrer and the new customer.

AirBnB has a more costly product (an average night’s stay can range from $90 – $200 US), so their referral deal offers $20 US to the referrer and $40 US to the new customer.

When deciding on your referral incentives, here are a few things to consider:

  • What incentive will truly motivate people? Think of an activity you’re interested in trying: snowboarding, golf, mountain climbing, DSLR photography, etc. What would convince you to invest money on this new activity?
  • Similarly, think of an activity with a significant start-up cost. What would motivate you to actively promote this activity to friends, family and co-workers? What level of incentive would inspire you to not only forward an email, but follow-up with that person and really try to sell them on trying a new experience. Use this gut feeling as part of the decision making process.
  • What is the value of a new customer? Consider the net value from course fees, eLearning payments, charter bookings, gear sales, etc.
  • What can you offer that’s high-value but low cost? Incentives don’t have to be discounts or store credit. You might offer two weekends of free gear rental, a free afternoon boat dive, or a guided shore dive with photos. The important thing is to include the value of your incentive in your marketing materials so people gain an appreciation of what they’re getting for free.

For example:

  • Know someone who might like to explore the underwater world? Share our Friends and Family discount.
  • The person you refer gets free rental gear for the course ($150 US value)
  • You’ll get $50 US store credit towards a gear purchase or a free weekend gear rental ($50 US value).

2 – Make the referral process easy

The key to a successful referral program is a simple referral process. Ideally, the customer should only have to do one thing, such as:

  • Forward this email or link
  • Tag someone in this post who should try scuba
  • Give this postcard to a friend, family member or co-worker
  • Mention this offer when calling the store
  • Bring a friend to the last night of confined water training

If your offer is good enough, the customer will go above and beyond the first step.

3 – Determine how you will track referrals

You’ll need a method to track new customer referrals, who referred them, what follow-up efforts have been made, and which marketing efforts are bringing in the best results (Crew Pak inserts, social media, emails, etc.). You can set up a spreadsheet, but to make sure you don’t miss anyone, put a sticky note with your new student paperwork and/or modify your student learning agreement to ask, “How did you hear about us?”

4 – Teach staff how to promote and use the program

Make sure employees are not only aware of the referral program, but also help them understand how and where it can be used. For example, when store credit is given to a customer for referring friends, make sure staff know to mention this credit while can selling equipment. If a customer is indecisive about buying a computer because of the cost, staff could encourage the customer to refer friends to earn money toward the computer purchase.

  • Get the word out by sending an email or a role-play video to staff.
  • Create a one-page quick reference guide about your referral program benefits and how to log referral activity.
  • Remind staff that referrals are earned and delivering superior customer service is key.

5 – Try a friends and family weekend

If managing an ongoing referral program sounds like too much work, try a friends and family weekend instead. Invite current customers to bring a friend for a free Discover Scuba® Diving (DSD®) experience. If staff resources and pool space allow, offer current customers the chance to try out some new equipment at the same time. Then, give the friends time to play around in the pool together.

Some stores ask Open Water Diver students to bring a friend to the last confined water training session. While the instructor finishes up skills with the student divers, another PADI Pro leads a DSD.

Whether you host a DSD weekend, or have students bring a friend to the last confined water session, it’s important to close the sale that same day. A proven way to motivate people is to offer a one-day-only incentive.

6 – Get the word out

Use online and in-person collateral to share your offers with customers. Visit the Marketing Toolbox section of the PADI Pros’ Site to download flyers, postcards, posters and web banners in various sizes.

 

Technology Driven Travel Trends

Written by Ted Alan Steadman

The Digital Age may not be new, but changing technology opens doors while closing others. Maybe nowhere else is that more evident than in the world of travel.

Technology’s influence on travel has made it among the digital revolution’s most impacted industries. Travel agents of the 1980s and 1990s gave way to website searches and online bookings, creating a major shake-up for how we research, plan and execute travel. Back then, could anybody have envisioned the technology integration and convenience that modern travelers enjoy?

“Online travel agencies have been among the clear winners of the digital travel revolution, which has changed the way today’s consumers plan and book their trips,” says Angelo Rossini, contributing analyst at Euromonitor International, a global marketing research organization. “The next few years will see travelers requiring an increasingly personalized service, with companies able to suggest to them customized products on the basis of their profiles and past behavior.”

Our predisposition to being digitally connected around-the-clock plays heavily on consumer behavior. Tech-savvy travelers expect tech-savvy experiences through digital platforms. For instance, in its 2017 survey of major travel companies and professionals on five continents, travel commerce website Travelport Digital reported “90 percent of travel brands said that having a ‘mobile strategy’ is ‘crucial’ or ‘very important’ to the future success of their organization.”

Further evidence? Global hotel titan Starwood Hotels and Resorts knows the deep roots digital now plays with travel consumers. “Digital technology has changed the way we connect with guests, creating a 24/7 relationship in and out of stays,” says Stephan Croix, Starwood’s Vice President of Marketing. “With many travelers already seeking a more customized and local experience, truly personalized trips are already taking off.”

Where PADI Travel™ Comes In

This just-launched division replaces the former PADI Travel Network® with a more comprehensive, sophisticated and reward-based program designed with every segment of the global PADI® community in mind. Thanks to its technology, the dive travel experience can be easier and more profitable than ever for you. This new network gives PADI Dive Centers the ability to easily sell dive-destination packages literally around the globe, while PADI Resorts suddenly have a presence in the world’s most comprehensive dive travel platform.

To clearly see where dive travel is today, just take a look at the past. It all goes back to 1988 when John Cronin, PADI’s co-founder, had the idea of starting a travel company catering to dive travelers – a novel concept at the time. The original PADI Travel Network began as a wholesale tour operator specializing in dive vacations for individuals and groups, and was based at PADI Worldwide in Orange County, California, USA. It operated on the philosophy that growing the dive industry depended on what Cronin called the “Three Es” – Education, Equipment and Experience (the fourth E – Environment – was added later). After the first two Es, travel provided the experience he believed was crucial to keep divers engaged. In addition, he saw travel connecting PADI Dive Centers and Resorts throughout the world – hence PADI Travel Network.

Fast forward into the 21st century, and with the help of more sophisticated online platforms, improved visual presentations and mobile technology, PADI Travel revamps and reawakens the concept, integrating every aspect of the dive travel experience under one roof, so dive travel shoppers get exactly what they want.

“This is a completely new offering,” says Sandro Lonardi, PADI Travel Marketing Manager, who explains that people are becoming more independent when choosing their vacations and have higher expectations. They expect to manage their vacation experience with the click on their laptops, tablets and mobile devices. “We’ve designed the new PADI Travel to be the ultimate online travel agency for divers,” says Lonardi.

Navigating the PADI Travel space at travel.padi.com enables divers to easily research, compare and book dive vacations anywhere in the world, 24/7, through a directory offering one of the largest selections of liveaboards and dive destinations in the marketplace. With a click, PADI Travel site visitors find a user-friendly interface that informs, educates and empowers them to dial-in whatever experience they seek. “Dive travelers use search engines and social networks to research and plan their dive vacations,” says Lonardi, “and being on a website like travel.padi.com makes it easy for dive operators and resorts to be in front of their target audience. PADI Travel is designed to attract thousands of divers looking for vacations.”

What Customers See

PADI Travel includes more than 300 colorful dive destination guides with custom information about diving and traveling, marine life sightings, best times to go, best sites, discounts and more. About 300 liveaboards are represented with full descriptions, postcard-quality photos, alluring videos and more than 3,000 separate itineraries listed with availability, prices and other information for curious dive travelers. Along with PADI Dive Resorts, Centers, Eco Travel itineraries and Destination Guides, dive travelers have access to dedicated dive experts as well, offering personalized planning advice spanning 80 countries.

Dive travel customers are just one of the beneficiaries, however. PADI Travel sellers can register as affiliates to receive commissions and discounts. With the program, PADI Dive Centers with inhouse travel programs gain access to an immense selection of liveaboards and dive destinations as well as dive travel experts who can answer questions in advance. That access gives individual dive centers a global reach that would be prohibitive or difficult to maintain without the program. PADI Resorts, meanwhile, can earn support and business through PADI Travel’s interconnected network of dive travel sellers and registered agents.

To top it off, the aim is to maintain the highest customer satisfaction with expert customer support 24 hours a day, seven days a week. The travel program’s network of experienced dive travel experts – PADI Travel representatives average around 2,500 dives each – adds the personal touch that travel industry experts say is absolutely critical for travel professionals today.

Growing Dive Travel

“Creating and assembling PADI Travel has been a huge ongoing effort,” says Lonardi. “We can cater to groups and individuals alike. PADI Travel has harnessed the latest platform technology to combine the best of online booking with concierge-level travel consultancy.” Not only will PADI Dive Centers find it easier to sell travel packages and PADI Resorts will gain broader reach, but PADI Pros will also have increased opportunities for participation to help motivate dive travel sales.

For tech-savvy PADI Members who are on board with emerging digital marketing opportunities, many aspects of PADI Travel will be familiar. For others looking to implement a more strategic marketing effort, it carries on the PADI family philosophy of growing the overall dive community.

Speak Loudly

Ever leave a cylinder standing unattended at a dive site? Surface from a dive and prop your mask atop your head like a pair of sunglasses? Leave your snorkel in your dive bag instead of wearing it?

If PADI® Pros do these things – things that are outside the practices we use to train divers – it sends a message that it’s okay and appropriate. The message is audibly silent, yet visually loud. You’ve heard the adage, “Actions speak louder than words.” If your actions ignore the training principles you teach, why would your student divers and others around you think they are important?

Let’s take the snorkel as an example. If snorkels weren’t an important piece of equipment for scuba kits, they wouldn’t be required for PADI courses (except where they clearly have no purpose or are contrary to good practices as noted in some course standards, such as for ice diving). When a PADI Pro’s mask isn’t equipped with a snorkel, in essence this action says, “I require you to have a snorkel when you are taking a course. I teach you how to reduce your risk while diving by following course standards when I train you. The training I provide you helps prepare you to dive independently. But, when you’re not in a course, you can follow my lead and pick and choose which safety practices you wish to follow.”

There are relevant values for all safe diving practices. The PADI Open Water Diver Manual outlines at least six reasons for having a snorkel when scuba diving. Realistically, though, snorkels just don’t compare with other equipment (like alternate air sources and dive computers) in terms of managing risk.

So, why should you bother wearing one?

The answer is simple: Because having and maintaining good diving habits directly correlates with what you do under stress. The ability to think clearly declines in an emergency, and people default to what has become habit. If you’ve always worn a snorkel on your mask, and suddenly you find yourself on the surface with no air supply and you need to get yourself out of an entanglement, you can look underwater without the added stress of having to hold your breath because your snorkel is available when you need it.

Realize that when some accepted diving practices begin to erode, others begin to lose value, too. Outside of training, divers make their own choices. However, they are influenced by those they perceive as experts. Be a role model during your everyday dives, and choose diving photos for your communications and social media that depict good diving practices; and you will speak loudly (in a good way).

Seabather’s Eruption

Written by DAN Staff

Part of the job (and sometimes part of the fun) when working with new divers is dispelling myths and misunderstandings about diving and the dive environment. One misunderstanding, and misnomer, you can clear up is about “sea lice,” which should more accurately be called seabather’s eruption. True sea lice are fish parasites and don’t cause the skin irritation that people experience after being in the water.

Seabather’s eruption is caused by the larvae of thimble jellyfish or other tiny planktonic organisms. After encountering these organisms, people experience itchy red bumps that manifest within minutes to hours after swimming, usually in covered areas of the body. Wetsuits are even better than swimsuits at giving larvae and microscopic planktonic organisms an opportunity to hitch a ride. The organisms are small enough to easily entangle themselves in a wetsuit’s lining, especially at the cuffs.

A few things can exacerbate the problem:

•  A wetsuit that’s loose-fitting enough to let water through can act a giant strainer for microorganisms, possibly keeping them in contact with the skin. The friction from a loose wetsuit as it moves around only makes things worse.

•  Peeing in the wetsuit can contribute to making skin more sensitive, and changing the water quality between the suit and skin can excite trapped organisms causing them to sting defensively.

If you find yourself with an eruption and have ruled out other possible causes, there are a few things that may help ease the itchy bumps. The microorganisms that cause this reaction may have nematocysts, which won’t generally release toxins more than once, but they may also have chitinous spikes, which can continue to cause irritation until they’re washed away. A brief soak with vinegar shortly after you notice symptoms may help reduce the irritation. Washing with soap and water followed by a vigorous rinse is also good practice.

Note that some microorganisms that cause this condition can withstand dehydration to become active again when rehydrated. Repeated washing, rinsing and drying will eventually render them inert. The bumps or hives can persist for up to two weeks but will eventually subside. In severe cases, a doctor might prescribe an antihistamine or a steroid.

Washing a wetsuit may not completely disentangle the larvae, and the dehydration of drying does little or nothing to chitin, which means that persistent spikes could cause microscopic skin punctures and a similar rash. So, a few measures can help divers avoid a recurrence:

•  More aggressive means of cleaning, using vinegar or meat tenderizer to soften or dissolve chitin, although it may also affect the glue holding the wetsuit together.

•  Heat and UV light (exposing the suit’s lining to direct sunlight) may help denature the proteins, but again, high temperatures may damage wetsuit materials. Before trying these methods, it’s a good idea for the diver to contact the manufacturer for recommendations based on the suit’s material.

The only practical prevention for seabather’s eruption is avoidance. It’s a good idea to check local reports for notifications or warnings about these organisms being present.

Divers may have heard the term “sea lice,” but knowing a little bit about the actual culprits of this condition will improve their ability to prevent the irritation and effectively clean a wetsuit of microscopic passengers.

Achievements and Milestones

In 2017, you and your fellow PADI® Members helped improve the lives of more people than ever by opening their eyes to the magic of the underwater world. Dedicated PADI Pros issued more certifications than ever in PADI’s history, supported by the ever-growing number of PADI Dive Centers and Resorts around the world.

As a PADI Member, you play a pivotal role in making people’s diving dreams come true. Teaching the world’s most sought-after diver certification courses, you transform divers’ lives –your role transcends beyond diver safety and education because you’re also creating a global force for good that can drive positive change in our communities and the environment. Together, we’re positioned to help preserve our oceans for future generations. You are an integral part of a tribe committed to being best in and for the world.

Check out the list of PADI Members who reached 5, 10, 15, 20, 25, 30, 35, 40 and 45 years of membership in 2017, along with PADI Dive Centers that reached 30, 35 and 40 years of membership.

We are PADI℠ – The Way the World Learns to Dive®.

GDPR – New Privacy Regulations in the Old World

You have likely heard that the European Union General Data Protection Regulation (GDPR) is here. But do you know what it is, what it means and who it applies to? Here’s an overview.

What is the General Data Protection Regulation (GDPR)?

The GDPR legislation replaces the 1995 Data Protection Directive and was designed to unify data protection laws across the European Union while providing greater data control and protection for European Union citizens.

Why was it brought into force?

Today’s world revolves around data and it is dramatically different from the world in which the 1995 directive was developed. Many of the original provisions are valid and remain, but the increasing number of privacy and data breaches have made it imperative to update this policy for a number reasons – including the need to protect European Union citizens.

How is GDPR different from the 1995 Data Protection Directive?

Who does it apply to?

  • GDPR primarily applies to businesses established in the European Union but it also applies to businesses based outside European Union that offer goods or services to European Union residents or collect data about European Union residents (Article 2 – Material Scope and Article 3 – Territorial Scope)

What does compliance mean?

  • Because of the complexity of this legislation, full compliance requirements will vary. Please seek information from an appropriately qualified source such as your professional or legal counsel.

When does compliance enforcement begin?

  • 25 May 2018

In there a grace period?

  • The European Parliament approved GDPR in April 2016 and if was officially published in May 2016. There is no grace period.

Where can I go for more information?

Sources:

Disclaimer

The materials in this post do not constitute legal advice and others and are provided for general information purposes only. It is recommended that you contact your general or legal counsel.

2018 PADI Women’s Dive Day Video Contest: Win a Free Membership Renewal

By Tara Bradley Connell

Share a video from your PADI Women’s Dive Day event this July 21, 2018, and you could win a free 2019 PADI Membership Renewal.

To help promote PADI’s Women’s Dive Day, the PADI marketing team is searching for videos that reflect what the day is all about – empowering women divers. Enter: the 2018 PADI Women’s Dive Day Global Video Contest.

The winning videos will be the featured in the 2019 event promotional video and the winning entrants will receive a free 2019 PADI Membership Renewal.

How it works:

  1. Register to host a PADI Women’s Dive Day event on July 21, 2018. Register here.
  2. Film your event, giving regards to PADI standards and safe marine life practices.
  3. Get signed releases from participants. Download a sample release here.
  4. Edit footage to no longer than two minutes in length/minimum 1080p.
  5. Submit entries to womendive@padi.com. Be sure to include the entrant’s name, PADI Member/Store number, and contact information.
  6. Send video via file-sharing services such as WeTransfer or Dropbox.
  7. Six winners will be notified via email.

Need some inspiration? Check out last year’s PADI Women’s Dive Day video here:

Click here to see Official Rules

2018 PADI Women’s Dive Day Global Video Contest Official Rules

Eligibility: PADI’s Women’s Dive Day Global Video Contest (“Contest”) is open to PADI Individual Members worldwide who are 18 years of age or older, and to and PADI Dive Centers/Resorts worldwide (“Entrant”) who are hosting a PADI Women’s Dive Day 2018 event (“Event”). Individual Members include PADI Divemasters, Assistant Instructors, Open Water Scuba Instructors, Specialty Instructors, Master Scuba Diver Trainers, IDC Staff Instructors, Master Instructors, Course Directors, Freediver Instructors, Advanced Freediver Instructors, Master Freediver Instructors and Freediver Instructor Trainers. Entrants must be current Members in good standing with no open quality assurance issues. Employees, officers, directors and family members of employees of PADI Worldwide Corp. and all related and affiliated companies (collectively referred to as “PADI”), globally, are not eligible for the Contest. Contest is void in the Australian Capital Territory (ACT) of Australia and anywhere restricted or otherwise prohibited by law.

General Rules and Conditions: By entering the Contest, you agree to be bound by these Official Rules. The winning entries will be used in a video montage to promote PADI Women’s Dive Day 2019.

How to Enter: Entrants can submit video footage from the 2018 Women’s Dive Day Event hosted by PADI in July 2018 (“Contest Submission”). Entries can be submitted by email to: josh.shave@padi.com. Videos must be sent using a file sharing service such as We Transfer or Dropbox. Contest Submissions should contain underwater and/or topside video footage of Entrants showcasing their 2018 Women’s Dive Day event. Submission should include Entrant’s name, PADI Member Number and contact information.

All video file types will be accepted, however the following parameters are preferred:

  • Video Codec: 264
  • Frame rate: Preferably 29.97, but 24 and 25 are accepted as well.
  • Field Order: Progressive
  • Aspect: Square Pixels (1.0)
  • Size and bitrate:
    1280×720 for 720p  HD video, 5Mbs – 10Mbs bitrate
    1920×1080 for 1080p HD video, 10Mbs – 20Mbs bitrate
  • Sound codec:AAC
  • Sound sample rate: 48 kHz

Multiple entries will be accepted per Entrant. Entries may be submitted beginning 21 July 2018, 9:00am PST and all entries must be received by 21 August 2018, 11:59pm PST.

Contest Submission Judging Criteria: At the conclusion of the Contest Submission Period the judges (three PADI staff) will review all eligible entries received and select the Winners based on inspiration, quality of footage, originality and/or best overall depiction of the Event. Contest Submissions should be a video that showcases women in diving. All underwater environments are allowed (pool, freshwater, ocean). The primary objective is to promote women in diving and the PADI Women’s Dive Day 2019 event, but the footage can also show all participants in the 2018 event regardless of age or gender. PADI Safe Diving Practices and other recognized, conservative dive techniques and circumstances should be reflected in the footage. Footage that shows any touching or damaging of marine life will not be considered. Video should be under two minutes in length. High resolution photos (minimum 1000 pixels) and/or event description and quotes welcomed, but video must be submitted to be considered. Video submissions should be a minimum 1080p.

Entrants warrant that the Contest Submissions they submit to the Contest are their own videos and/or photos. Each entrant gives PADI and/or its designee the legal unlimited rights to use any Contest Submission Entrant submitted for this Contest, whether it is a winning entry or not, without photo and/or video credit. Entrant warrants that all information provided is accurate and that Entrant personally took the video and/or photo(s) submitted for this Contest or has written permission from the videographer/photographer to submit the video and/or photo(s) for this Contest, and that Entrant has the legal right to use any Entry submitted by Entrant for this Contest. PADI’s use of Entrant’s Contest Submission will not violate any third party rights. All Entrants agree to release, discharge, and hold harmless PADI and its affiliates, subsidiaries, advertising agencies, agents and their employees, officers, directors, and representatives from any claims, losses, and damages arising out of their participation in this Contest, any Contest-related activities, and the acceptance and use, or misuse of any prize awarded hereunder. By entering a  Contest Submission each entrant  hereby grants PADI the non-exclusive royalty-free irrevocable rights, in its sole discretion, to use, reproduce, copy, publish, display, distribute, perform, translate, sublicense, adapt, modify, create derivative works from and otherwise exploit the Contest Submission (in whole or in part) and to incorporate the Contest Submission in other works, in any and all markets and media, whether now known or hereafter developed, throughout the universe in perpetuity; these rights are granted to PADI whether or not the submission is a winning submission. Winner (“Winner”) will be required to sign and complete a Publicity Release & Affidavit of Eligibility and return it to PADI within 5 days of notification, otherwise the prize may be forfeited and awarded to an alternate Entrant. Winner gives PADI unlimited rights to use Winner’s name, picture, Contest Submission and likeness, globally, in advertising and publicity for this Contest, and for any other PADI use, without further compensation, where permitted by local law. Such use may include but is not limited to PADI YouTube Channel and related scuba YouTube Channels, Facebook, Twitter, Instagram, www.padi.com and press releases. No substitution of prize is permitted. PADI’s decision and selection of the Winners shall be final.

Contest Prize and Approximate Retail Value (ARV): There will be a total of six Contest winners. Each Winning Entrant will win the following prizes:

1-year 2019 PADI Membership renewal for Winning Entrant’s 2019 membership level (ARV varies based on membership level*)

*Note: The 2019 Member Renewal value is subject to the actual 2019 PADI Membership Renewal Fee for the relevant Member level once set for the 2019 Membership year.

All federal, state/provincial/territorial, and local taxes, fees and surcharges and taxes (whether foreign or domestic, and including income, sales, and import taxes) on prizes are the sole responsibility of the Winner.

Winner Selection: Winners will be chosen by 31 August 2018. Winners will be notified within 10 days of selection via the email address that they entered the Contest through. PADI is not responsible for lost or misdirected mail or email. PADI’s decision and selection of the Winner shall be final.

PADI or its affiliates may rescind any promotion found to contain errors, without liability, at PADI’s sole discretion.

This Contest shall be governed and construed in accordance with the laws of the State of California, United States of America, exclusive of its choice of laws principles. The California State courts of Orange County or the United States District Court for the Southern District of California shall have exclusive jurisdiction and venue over any dispute arising out of or relating to this Contest.

Chances of winning are dependent upon the number of entries received, and the opinion of judges regarding the judging criteria.