Pro Tip – PADI® Membership Renewal

Don’t forget to mark your calendars!

PADI Professional Membership Renewal occurs every November and here’s  a few tips on how to save the most for 2019:

  • Lowest Renewal Rate – To secure the best annual renewal rate, enroll in Automatic Membership Renewal on the PADI Pros’ Site before 6 November 2018. You can find this feature on the My Account page or by using the Renewal button located on the Homepage.
  • Convenient and Cost Effective – You may renew your membership online by logging onto the PADI Pros’ Site and navigating to the Online Membership Renewal option under the My Account tab. Online Renewal provides you the ability to renew one year at a time and to enroll in Automatic Renewal for future years.
  • The Pen and Paper Method – Renewing with a paper form is still an option but why waste the paper and the time. If you are not enrolled in auto renewal or have not renewed online, a paper renewal form will be mailed to you prior to the renewal deadline. This method will cost you more than the online methods, so strongly consider saving money and time with automatic renewal.

Don’t waste time worrying about annual membership renewals. Enroll in 2019 PADI Automatic Membership Renewal now by accessing My Account page on the PADI Pros Site.

Grow Your Business with the New PADI Travel Affiliate Program for PADI Dive Centers

The PADI Travel™ Affiliate Program – a benefit for all PADI Dive Centers – is now available.


Divers want to swim with beautiful fish, see colorful reefs and explore unique underwater environments. Travel is a proven way to keep them engaged, active and, ultimately, have them continue their education and invest in dive equipment.

In January, PADI Travel™ launched with the goals of growing the dive industry and keeping divers more engaged and active. Today marks the launch of the new PADI Travel Affiliate Program as a powerful new service for you to grow your business.

The Travel Affiliate Program enables you to earn generous commissions by referring divers to PADI Travel. It increases your in-store sales by driving more divers to your store and helps you become even more successful with group trips.

Learn more about the program and activate your account today on

Save the Dates: AWARE Week is Coming 15-23 September

Written by Lori Bachelor-Smith

From 15-23 September 2018, the PADI® family will join forces with Project AWARE® to celebrate the environment and education. The week’s focus is on teaching the three AWARE specialty courses – Project AWARE, AWARE Shark Conservation Diver and Dive Against Debris® – and inspiring divers to act on what they learn to protect the aquatic environment. Based on the successful 2017 AWARE Week project in the United Kingdom, this year’s AWARE Week has gone global.


Perfect Timing – As the dive season slows in northern climates and ramps up in the southern latitudes, divers are ready for reasons to get  in the water. The bonus is they get to learn more about things that matter to them and are able to contribute by diving against debris or observing sharks. It also helps them step up the continuing education ladder. Participating in AWARE Week allows you to really connect with customers while boosting your September certifications.

Build Advocates – The more divers know about the state of the ocean and the threats to aquatic resources, the more likely they’ll be to make better personal environmental choices and become advocates for change. Education is the key to supporting PADI’s Ocean Health and Marine Life Protection Pillars and furthering Project AWARE’s efforts. Training Dive Against Debris divers not only expands your participant list for your monthly Dive Against Debris surveys, but it also creates more people who will say no to single-use plastics. Showing divers the continued pressure being put on the shark populations will create more people to defend sharks on both the local and global level.

Personal Improvement – If you already can offer all of the AWARE specialties, then teaching them during AWARE Week will help you build certifications toward your next professional level. If you aren’t authorized to teach Dive Against Debris or AWARE Shark Conservation Diver yet, then this is a great time for you to add to your professional qualifications. Get the training you need and/or send in your application soon so that you’re ready to teach in September. Also note that your instructor application fee is donated to Project AWARE.


Fill the Week – Connect courses with events to fill the week. Offering a big Dive Against Debris survey at your local dive site is obvious, but also plan to offer other activities. Invite local environmental experts to speak to your divers about sharks, rays or any other endangered or threatened species in your area. Show environmental videos that explain the extent of plastic pollution or highlight how to make better choices to protect the environment. Try to focus on what’s occurring locally because that’s where your divers can make the biggest change.

Download Tools – Go to to get all the tools you need to teach AWARE Specialties along with supporting promotional graphics from the AWARE Week host page.

One more important thing: The Project AWARE Specialty is being updated to guide divers through the “10 Tips for Divers to Protect the Ocean Planet,” including discussions about how to take personal action. Watch for announcements about the release of the new instructor guide as you prepare for AWARE Week.

For more information, visit the AWARE Week host page for PADI Members. 

Career Freedom is at Your Fingertips

Navigating through life is a chore on its own so why not enjoy the ride?

Becoming a PADI Open Water Scuba Instructor gives you career freedom, ignites new passions, provides meaningful challenges and opens up endless opportunities to travel abroad while making a living.

If that isn’t enough, consider this:

  • Three out of four divers choose PADI certifications – providing you with the largest market share of new customers in the diver training industry.
  • PADI Dive Centers and Resorts are located in 183 countries and territories  – providing you with the ability to travel and work around the globe as well as to explore local leadership opportunities.
  • There are more than 300 active classified listings seeking instructors for employment on the PADI Pros’ Site (updated daily) .

Contact your local PADI Instructor Development Center or Resort to determine the easiest path to becoming a PADI Instructor and use these resources to learn more.

Diving with a Patent Foramen Ovale (PFO)

Written by DAN Staff

Patent Foramen Ovale (PFO) is a perennial topic of interest to divers as indicated by DAN Medical Services fielding dozens of PFO-related calls every year. This is understandable based on the fact that the heart is a complex and critically important organ, and more than a quarter of all adults have a PFO. With uncertainty about the condition’s implications, and divers’ desire to reduce risk in the water, some amount of consternation is entirely reasonable.

As a dive professional who experiences greater frequency of exposure to decompression stress and may rely on fitness to dive to make a living, it’s especially important to understand how a PFO could affect your work and health.

Take a moment to improve your understanding of the condition, and learn how it could affect your risks and your students’ risks while diving.

What is a PFO?

A PFO is an opening in the wall separating the upper chambers of the heart – the left and right atria. The opening is a remnant of a flap valve present in developing fetuses that shunts oxygenated blood from the mother directly from one atrium to the other. In most cases this flap closes permanently after birth, but in as many as 27 percent of adults, this flap never shuts completely. The defect is relatively benign and rarely detected. It typically poses little or no risk to otherwise healthy adults in the normal course of life.

What are the risks?

Complications from a PFO are rare in otherwise healthy adults. Most people with a PFO will never be diagnosed with or experience complications from the condition. For divers, however, PFOs can present problems because of the inert-gas bubbles that arise following dives. Gas bubbles that occur in venous blood after a dive can potentially pass through a PFO of adequate size and bypass the pulmonary filter (the lungs), which may cause decompression illness (DCI).

This hazard is the source of much of the concern surrounding PFOs, but people with a PFO can reduce their risk through behavioral or surgical modification. Practical risk-management strategies for cardiac defects exist, but each case is unique. If you are diagnosed with a PFO, your physician will help you determine the best course of action and risk-management practices.

Should I get tested for a PFO?

PFOs are typically identified by injecting a small quantity of bubbles into a vein and monitoring the bubbles’ travel through the heart using contrast echocardiography. During the test, the patients will be asked to sniff or perform a Valsalva maneuver to attempt to open a PFO, should one exist, and allow blood to travel directly from the right to the left atrium. There are a few ways this test can be performed, but all are invasive and are not considered the first step in managing a potential PFO, particularly if you have never had DCI.

For most divers, it is not worth the risk or expense to get tested for a PFO. Many divers with a PFO will never experience DCI, let alone DCI that might have resulted from bubbles shunted through a PFO. If you experience serious neurological DCI or repeated instances of cutaneous decompression sickness, however, discuss your options with a qualified physician.

For more information about PFOs, visit

Increase Productivity with PADI Master Scuba Diver™

Written by John Kinsella

There’s an old saying about the first step in a famous recipe: First, catch your rabbit. There’s a useful parallel here for PADI® Professionals. If you’re looking for a simple recipe to increase your productivity and have a lot of fun while you do it, first become at least a Master Scuba Diver Trainer. Then you have what you need to train Master Scuba Divers, and that’s a recipe for success.

Back in 1973, PADI Master Scuba Diver (MSD) was introduced as the ultimate recreational diver certification. Fewer than two percent of divers ever achieve the rating. Master Scuba Divers are the best of the best, an elite group of respected divers who have earned the rating through extensive training and experience. As you know, the path to MSD starts with PADI Open Water Diver certification, followed by Advanced Open Water Diver and Rescue Diver and five PADI Specialty Diver certifications. Before earning the rating, divers also have to log 50 dives. It’s open to all divers, who must be at least 12 years old.

The odds are you don’t know a great number of Master Scuba Divers. Here’s why, in the words of a few PADI Members who do know MSDs because they’ve trained a lot of them. Increasing your MSD certifications is something you may want to change as a matter of urgency.

Making Specialty Training Mainstream

Natalie Hunt is a very active PADI Course Director with PADI Five Star IDC Assava Dive Resort on Koh Tao, Thailand. She first trained Master Scuba Divers while working in Florida, USA, for Action Quest, running sailing and scuba summer camps for teens. The groups would stay for three weeks and specialties were a big part of the program. While working in the Cayman Islands, she would routinely link Enriched Air Diver with Open Water Diver course Dive Four. Hunt brought this experience with her when she arrived on Koh Tao in 1997 and has since made a point of taking specialty training, and Master Scuba Diver, mainstream.

“I incentivize PADI Rescue Divers to learn more about the different specialty programs,” Hunt says. “Here at Assava, I’ve created a program where if students come as Rescue Divers, they can stay and do all their dives and five specialties for one cost and it’s a great incentive for them to become Master Scuba Divers. Some people stay and do MSD only, others choose to do MSD and PADI Divemaster combined. It really depends on the time they have here on Koh Tao. Many people have the time to complete the dives needed.”

Hunt packages specialties (a recurring theme while researching this article) in other ways too. “We have PADI Deep, Wreck and Enriched Air Diver courses that we offer as a Tri Spec,” she says. “If they do those as a package they get a discount and all the dives are included.”

Hunt also uses specialty training to keep things interesting for PADI Pros, herself included. “Some divers, especially divemasters, have shown real interest in sidemount diving. Instead of me personally teaching that, even though I’m qualified, I have other instructors who are experienced technical divers and I ask them to teach the Sidemount Diver courses,” she explains.

“We also teach Self-Reliant Diver courses and recently I took on DSMB, which was quite interesting when I taught it for the first time with one of my divemasters. It was a good challenge for both the DM and me personally.”

Any Experts on Staff?

Using experts to help with specialties is a great way to increase the pool of potential MSDs. Hunt has a marine biologist – a past student – who adds real value to Assava’s Coral Reef Conservation specialty. “Her background knowledge of marine science and biology adds more insight to that program,” she says.

Hunt’s experience in the resort -environment has some real commonalities with Lee Johnson’s experience at PADI Five Star CDC Perth Scuba in Western Australia. When Perth Scuba opened 14 years ago, most of the training was comprised of core courses: Open Water, Advanced Open Water and Rescue Diver. “We didn’t have a lot of time for the specialties,” Johnson says. “We were running on minimal staff.”

But Johnson always surveyed -customers and asked about their interests and their motivation to take up scuba. “The usual favorites, such as wreck and deep diving, came out prominently in the beginning. So we started running a lot more of those types of courses,” he says. But there was a problem – one which many PADI Pros will recognize. “We would schedule a course and only have two or three students on it; not really enough to make it cost effective,” he recalls. “But you have to run it or lose face. It’s a double-edged sword – you either run it and lose money or you don’t run it and lose customers who won’t sign up for other courses because they believe you won’t run them.”

From a business efficiency perspective, Johnson had to do something. One plan was to sell gear, as most of the specialties have some sort of associated equipment. Another plan was to increase the number of specialties people did. “The MSD program seemed to be the way to do it,” he says.

“We came up with our Master Scuba Diver Challenge. We advertised five specialties and a free rescue course as a package. Divers came in, put their credit cards on the counter and chose five specialties from three levels,” Johnson says. “For level one, they chose two of the more expensive courses to run, such as those that include boat dives. Then they’d pick two courses from level two, which were more knowledge based and often had shore dives. And they chose one course from level three, which is all knowledge-based, such as the Equipment Specialist course.”

After each course, divers get a Perth Scuba T-shirt with “Master Scuba Diver Challenge” on the back and the course they completed listed on the front. They collect all the different T-shirts and, once they complete everything, they get a limited edition T-shirt that lists all the specialties and says “Master Scuba Diver Challenge Mission Accomplished.” Johnson pointed out how effective this recognition was: “Divers loved them and we’d get to see them wearing the shirts all over the place.”

To top this off, Johnson introduced the Ultimate Master Scuba Diver Challenge Weekend competition. All students who completed the MSD challenge would be eligible for the competition. This was like a mini Olympics complete with quiz questions about general diving knowledge, a pool skills assessment and a stamina challenge (all basic stuff and fun focused). The winner got a trip to Sydney with an instructor, all expenses paid, and a brand-new scuba set (Johnson negotiated a great deal on this once-a-year event).

Do Rabbits Hop?

Was this a success?  “We ran the first challenge four years ago and we had 43 participants who came through that year. We were picking up students who had a few specialties under their belts from different dive shops as well. We let them enter as long as they did their last specialty with us,” he says.

Another major benefit of Perth Scuba’s MSD challenge is that many instructors started to really enjoy teaching specific specialty courses. “Now we have a group of instructors who have designed their own presentations with local content, such as videos and images of our divers on the wrecks they’ll dive,” says Johnson. “This works really well.”

The last word belongs to Jong-Moon Lee from PADI Five Star Dive Resort Ocean Player Dive in Cebu, Philippines. Ocean Player Dive is one of the largest PADI Dive Centers in the Philippines, with a continuing education ratio pushing 50 percent. Lee mentions the importance of linking specialties: Deep and Enriched Air Diver make a great combination. He makes great use of the facilities at hand: Easy access from shore makes for easy night dives; consequently, PADI Night Diver is the number three specialty at Ocean Player Dive.

But the main point Lee makes about creating Master Scuba Divers is fundamentally simple and an essential ingredient in the MSD success recipe: “Take the time after the Advanced Open Water Diver course to explain about the specialties and the MSD rating. Make sure students know that they have already completed dive one of the associated specialty,” he says.

One thing is for certain – divers will have no interest in something they know nothing about.

If you aren’t already a Master Scuba Diver Trainer or can’t yet teach all the PADI Specialty Diver courses you’d like, contact a PADI Course Director to enroll in a few Specialty Instructor Training courses or a Master Scuba Diver Trainer preparatory course.

Participate in My PADI Club™ BETA

PADI Dive Centers and Resorts are needed to test My PADI Club and the PADI Online Processing Center 3.0. To be considered for initial BETA launch, you must:

  • Be issuing PADI eLearning® and/or digital codes through the PADI Online Processing Center. (Sending students to the PADI shopping cart or solely using affiliated links does not qualify at this time.)
  • Not use EVE to process codes/certifications. This test phase does not include EVE integration at this time.

Get started by setting up you’re My PADI Club profile following the steps below:

Step 1: Visit and log in using your Dive Center/Resort, PADI Pros’ Site, or ScubaEarth username and password.

Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.

Step 3: Update additional store details by going to the PADI Pros’ Site ( Log in using your Dive Center/Resort Account and update your Premium Listing to improve you’re My PADI Club Profile.

If interested, contact your PADI Regional Manager or Regional Training Consultant by 29 July 2018 to find out how to get involved!


PADI Programs at 2018 DEMA Show

PADI® Programs at the Westgate Las Vegas Hotel and Casino

PADI Social

Tuesday, 13 November – 6:00-8:00 pm
Ballroom: Paradise Pavilion North

Kick off the DEMA Show week with the PADI Social in the Westgate Las Vegas Hotel and Casino Paradise Ballroom. Mingle and network with scuba industry colleagues, PADI staff and hundreds of your friends as we celebrate the year’s successes and look forward to an exciting year ahead.

Course Director Update

Tuesday, 13 November – 7:30 am-12:30 pm
Ballroom: Paradise Pavilion North
Early registration fee: $335  US
After 25 October: $345 US

This year’s Course Director Update focuses on the all-new Instructor Development Course that’s coming soon along with PADI’s optimized digital product suite. The update reviews the revised IDC standards and curriculum including a preview of the new eLearning component and evaluation tools. It also covers the new PADI eLearning® environment, updated and expanded course offerings and the enhanced PADI Online Processing Center. The update will feature breakout sessions to cultivate interaction and engagement with colleagues and PADI Staff. Renewed, Teaching status Course Directors qualify to attend the half-day program. Topics include:

  • IDC eLearning and the Revised Curriculum
  • What’s New: PADI’s Optimized Digital Product Suite – Revitalized, Globalized and Streamlined
  • Knowledge Development Evaluation Training Workshop
  • Confined and Open Water Evaluation Training Workshop

Also at the Course Director Update, don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.
To register for the program, download the registration form or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

IDC Staff Instructor Update

Friday, 16 November – 8:00 am-12:00 pm
Pavillion 1
Early registration fee: $335  US
After 25 October: $345 US

This year’s IDC Staff Instructor Update focuses on the all-new Instructor Development Course that’s coming soon along with PADI’s optimized digital product suite. The update reviews the revised IDC and Assistant Instructor course standards and curriculum including a preview of the new eLearning component and evaluation tools. It also covers the new PADI eLearning® environment, updated and expanded course offerings and the enhanced PADI Online Processing Center. Renewed, Teaching status IDC Staff Instructors qualify to attend the half-day program. Topics include:

  • IDC eLearning and the Revised Curriculum
  • What’s New: PADI’s Optimized Digital Product Suite – Revitalized, Globalized and Streamlined
  • Knowledge Development Evaluation Training Workshop
  • Confined and Open Water Evaluation Training Workshop

To register for the program, download the registration form or contact Yvonne Lara a at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Adaptive Techniques Specialty Program Orientation

Wednesday, 14 November – 8:00 am-12:00 pm
Ballroom: D and E
Early registration fee: $207  US
After 25 October: $265 US

This half-day program introduces the PADI Adaptive Techniques Specialty Program to PADI Instructors and PADI Course Directors. If you want to learn techniques and effective approaches for teaching and supervising divers of varying abilities and physical challenges, this program is for you. Many of the concepts discussed apply to all diver training, but this focused practice will also raise your awareness and strengthen your student-centered teaching ability. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Program Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders and the PADI Adaptive Support Diver Specialty course to divers.

To register for the program, download the registration form or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

Emergency First Response® Instructor Trainer

Thursday, 15 November – 8:00 am-1:00 pm
Ballroom: D and E
Fee: $639 US

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register for the program, download the registration form or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Business Academy: Google Ads Made Easy

Saturday, 17 November – 8:00 am-12:00 pm
Pavilion 4

A step-by-step interactive seminar focused on implementing Google Ad campaigns. Stay ahead of the curve by learning how to properly market your business and services with Google advertising. This seminar will focus on how to plan, prepare and implement Google AdWords and Display Ad campaigns,complemented by live demonstrations and workshops.
Note: CDTC applicants can earn three seminar credits by attending this workshop.

Early-bird registration fee:

$100 US for PADI Five Star Dive Centers and Resorts
$115 US for PADI Dive Centers, Resorts, Recreational Centers and Boats
$125 US for Individual Members
After 25 October, add $25 US

To register for the program, download the registration form or contact Lisa Joralemon at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2552 to register.

PADI Miniseminars at the Las Vegas Convention Center is Las Vegas, Nevada, USA.

By attending the “Tour the New PADI Online Processing Center” and “PADI Products, Programs and Standards” miniseminars, along with two additional presentations, you can regain Teaching status after not renewing for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, you receive one credit for every three PADI Miniseminars attended. Attendance validation is required for credit and forms will be available at the seminars.

Tour the New PADI Online Processing Center (Required for Credit)
Wednesday, 14 November – 11:00 am-12:00 pm (Room N255)
Thursday, 15 November – 3:00-4:00 pm (Room N253)
Friday, 16 November- 1:00-2:00 pm (Room N253)

This seminar will give you an in-depth tour of the new PADI Online Processing Center. PADI staff will teach you how to distribute and process digital codes, manage digital forms and answer any questions you may have.

PADI Products, Programs and Standards (Required for Credit)
Wednesday, 14 November – 2:00-3:00 pm (Room N253)
Thursday, 15 November – 10:00-11:00 am (Room N253)
Friday, 16, November – 4:00-5:00 pm (Room N253)

Discover how to leverage new products and programs to increase business, while learning about any additional standards changes that will affect your daily teaching.

Risk Management 2018: Protect Your Divers and Yourself
Wednesday, 14 November – 10:00-11:00 am (Room N253)
Thursday, 15 November – 11:00 am–12:00 pm (Room N253)
Friday, 16, November – 2:00-3:00 pm (Room N253)

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

CDTC Q&A: What It Takes to Become a PADI Course Director
Wednesday, 14 November –3:00-4:00 pm (Room N255)
Thursday, 15 November – 1:00-2:00 pm (Room N253)

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Freediving + Scuba = Huge Potential
Thursday, 15 November – 4:00-5:00 pm (Room N253)
Friday, 16 November – 2:00-3:00 pm (Room N255)

The PADI Freediver program is gaining momentum and you will benefit from adding freediving to your course offerings. Hear from successful PADI Members who have integrated freediver training into their businesses and have experienced great success.

Energize Your Instructor Development Program
Thursday, 15 November – 4:00-5:00 pm (Room N255)
Friday, 16 November – 3:00-4:00 pm (Room N253)

Join the PADI Instructor Development team for a 60-minute workshop centered on building a comprehensive and successful instructor development program. Walk away with ideas to create a better customer experience and increase pro-level signups.

Sneak Peek at PADI’s Next Generation Digital Products
Wednesday, 14 November – 3:00-4:00 pm (Room N253)
Thursday, 15 November – 2:00-3:00 pm (Room N253)

Come see the next generation of eLearning digital products and take a tour of the new digital delivery platform. Find out what’s available now and what’s coming down the pike.

Marketing to Youngsters: How to Leverage a Generation to Grow Diving
Wednesday, 14 November – 11:00 am-12:00 pm (Room N253)
Thursday, 15 November – 1:00-2:00 pm (Room N255)

Did you know Millennials will outnumber Baby Boomers by 2019? Or that Generation Z represents 25 percent of the US population? This seminar will give you tips to tap into the youth market to not only grow your business but also lift the industry as a whole.

Mastering the Art of Entry-Level Conversion
Wednesday, 14 November – 4:00-5:00 pm (Room N255)
Friday, 16 November – 11:00 am-12:00 pm (Room N253)

Are you leveraging every tool or opportunity to convert new customers into new divers? Discover the top 10 best practices to increase entry-level certifications, and hear from members who have seen great success using easy-to-implement tactics.

Discover a New World of Opportunity through PADI Travel™
Wednesday, 14 November – 10:00-11:00 am (Room N255)
Friday, 16 November – 11:00 am-12:00 pm (Room N255)

Learn how to use PADI Travel offerings to increase course sales and profits. Already have a travel program? Come learn how you can get involved in the affiliate program to help supplement your travel program.

Conservation as a Business Plan
Wednesday, 14 November – 4:00-5:00 pm (Room N253)
Thursday, 15 November – 10:00-11:00 am (Room N255)

While remaining committed to safe and responsible diver education, together we can make a significant impact on key issues facing the planet by elevating environmental consciousness in all PADI Divers. Come find out how you can attract younger divers, differentiate your dive center and integrate conservation into your business plan to increase profits while preserving the ocean for future generations. Showing you how to align your business with PADI Pillars of Change and Project AWARE will be the focus of this seminar.

Leveraging PADI Tools to Increase Diver Loyalty and Retention
Wednesday, 14 November – 1:00-2:00 pm (Room N253)
Friday, 16 November – 10:00-11:00 am (Room N253)

Discover how to create lifelong divers by leveraging My PADI Club. In this seminar, you’ll learn how you can grow and advertise your business, build stronger relationships with your customers, and keep divers diving for a lifetime.

PADI Partners

Project AWARE® Specialty Workshop – Revised and Relaunched!
Thursday, 15 November – 2:00-3:00 pm (Room N255)
Friday, 16 November – 1:00 -2:00 pm (Room N255)

In this interactive workshop, you’ll discover new and exciting ways to teach the revised Project AWARE Specialty. Guided by Project AWARE’s 10 Tips for Divers to Protect the Ocean Planet, you’ll gain practical tools and teaching tips that will make this the go-to course at your dive center or resort. Be prepared for discussion, action and sharing of ideas. You’ll walk away from this workshop ready to turn your divers into the next generation of ocean advocates.

From Swim to Scuba: How to Grow Your Business with PADI Swim School
Wednesday, 14 November – 1:00-2:00 pm (Room N255)
Thursday, 15 November – 3:00-4:00 pm (Room N255)

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

EVE Diving Services Will Grow Your Business
Wednesday, 14 November – 2:00-3:00 pm (Room N255)
Friday, 16 November – 3:00-4:00 pm (Room N255)

Come see how the EVE Ultimate System can help you overcome the barriers of cost, time and training and show you how to implement a single, integrated approach to your store’s marketing and sales needs.

Tec Seminars in the Tec Resource Center

Breaking the Accident Chain

No one ever thinks they will have an accident when starting a dive. Accidents don’t generally occur from a single failure but are caused by a series of events the victim didn’t predict could happen. This presentation will explore the events surrounding incidents and what we can do to break the chain before we become victims ourselves.

Critical Decisions in Tec Diving

PADI Education and Content Development Executive Karl Shreeves looks at what cognitive and social sciences have to say about how we can make the right decisions when they matter most as divers, as well as avoiding common bad-decision pitfalls.

EVE Seminar Series at the Westgate Las Vegas Hotel and Casino

EVE Intro to Marketing

Wednesday, 14 November – 8:00-10:00 am
Pavilion 6

Research from DEMA shows that the return on investment for email marketing is $30 US earned for $1 US spent. There is no substitute for a well thought out email from your store directly into the palms of your new or returning customer. Letting them know about offers, PADI courses, trips, equipment and news is vital to increase your revenue. Learn how to take simple steps to revolutionize your interaction with your customers at key points of contact.

EVE Websites

Wednesday, 14 November – 10:00 am-12:00 pm
Pavilion 6

Discover how to make the seamless transition to a website that works for you and your customers. Get set up with more than 130 ready-to-go, high-end, customizable templates as well as a delivery platform for you to target the right customer at the right time with the right message. Come learn how these sites integrate with your marketing, schedules and your sales goals.

EVE Pro App

Thursday, 15 November – 8:00-10:00 am
Pavilion 6

Empower your instructors to drive your business with the new EVE Instructor App for iOS/Android/Web. Learn how the EVE Instructor App can directly connect to EVE in your store, which helps provide your instructors with a range of applications and tools necessary to successfully manage your business and promote your services.

New EVE Online Store

Thursday, 15 November – 10:00 am-12:00 pm
Pavilion 6

Come learn how to use the online store for eCommerce, online courses and event bookings. Learn about the EVE online store hybrid operations such as “Scuba and Swim” and “Fish and Dive,” which are easily managed with this completely new product architecture.

EVE Advanced Marketing

Friday, 16 November – 8:00-10:00 am
Pavilion 6

Keep in touch with your customers with the right message at the right time with EVE Marketing Agent. Attend this seminar to learn how to use EVE Marketing Agent to increase bookings, continuing education, dive trip sales and servicing.

EVE Ultimate

Friday, 16 November – 10:00 am-12:00 pm
Pavilion 6

Discover the complete system in which EVE Cloud hosting brings every feature and application of all of these products and services together in one place. There is a place for you and your customers, wherever they may be. Discover why EVE Synergy is the best award-winning system for the very best price.

PADI’s Room Block is Open

Book your room at the Westgate Las Vegas Resort and Casino for DEMA Show 2018, just steps away in the North Hall of the Las Vegas Convention Center. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll-free domestic calls.

PADI programs such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 729 7234 ext. 2539 (US and Canada) or email to book your room today.

*Rates subject to change without notice.

Avoiding an Earful

Written by DAN Staff

In the first metre/three feet of a descent, a diver’s ears are subject to a 10 percent increase in ambient pressure. At two metres/six feet, it’s a 20 percent increase. At 3 metres/10 feet the pressure is sufficient to cause blood vessels to burst and fluid and blood to be drawn into the middle ears. Despite the noticeable change in pressure, many divers don’t equalize their ears earlier enough upon descent. Injury statistics show that ear injuries are one of the leading problems divers face – even though preventable with proper equalization. As an instructor, you have the opportunity to help divers avoid ear injuries by firmly establishing the importance of equalization early in their training.

Take a moment to brush up on your knowledge of ear injuries so that help improve your student divers’ comfort in the water – now and for the rest of their diving careers.

Perforated Eardrum

Rupture of a tympanic membrane (eardrum) is generally the result of a failure to equalize the air-filled middle-ear, or from a too-forceful Valsalva maneuver. The condition is often painful and vertigo may follow, although the rupture may relieve the feeling of pressure in the ear. Most perforations will heal spontaneously within a few weeks, although some cases may require surgical repair. Perforations allow water to enter the middle ear, which creates a significant risk of infection. Thus, evaluation by a doctor is crucial. Congestion, inadequate training and descending too fast can increase a diver’s risk of eardrum perforation.

Inner-Ear Barotrauma

Like an eardrum perforation, inner-ear barotrauma can be caused by a failure to equalize or by an aggressive Valsalva maneuver. A significant differential between the ambient pressure and the pressure in the middle ear can cause an outward bulging of the round window of the inner ear. This can lead to symptoms even in the absence of a rupture. Divers with inner-ear barotrauma may experience severe vertigo, hearing loss, tinnitus, a sensation of fullness in their ear and involuntary eye movements known as nystagmus. Should the round window rupture, the loss of fluid in the inner ear can damage the hearing and balance organs and surgical repair may be required.

Middle-Ear Barotrauma

Middle-ear barotrauma is a condition in which pressure in the middle-ear space is significantly lower than the pressure outside of the ear. This results in a relative vacuum that causes the eardrum to bulge inward and the tissue of the ear to swell. Fluid and blood from ruptured vessels leak into the middle ear. This can be caused by a failure to equalize or an obstruction of the Eustachian tubes (usually by mucus) during descent. Divers with middle-ear barotrauma generally report initial discomfort, which can intensify to severe pain, and ears that feel clogged or stuffy.

Facial Baroparesis

Facial baroparesis is the reversible paralysis of the facial nerve due to increased pressure in the middle ear. In some people this pressure can impair circulation to a facial nerve that’s located close to the ear. This can happen while flying or diving, and symptoms usually include numbness, tingling, weakness and paralysis of the face. Facial droop can sometimes be seen and can cause concern, but facial baroparesis often resolves spontaneously. Divers who exhibit symptoms of facial baroparesis should seek medical attention to rule out other serious conditions.

For more information about ear injuries and safe diving practices, visit

How to Use PADI Referral Marketing Materials

 Written by Megan Denny

Referral Candy, an international marketing firm that specializes in word-of-mouth marketing reports, “Marketing-induced consumer-to-consumer word-of-mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.”

McKinsey and Company, a renowned worldwide consulting firm, found, “old-fashioned kitchen table recommendations and their online equivalents remain so important. After all, a person with 300 friends on Facebook may happily ignore the advice of 290 of them. It’s the small, close-knit network of trusted friends that has the real influence.”

If you’re tired of spending time and money on marketing and advertising efforts with a low return, try referral marketing. Visit the PADI Pros’ Site to download free marketing collateral and launch your campaign.

Here’s a few ideas for using PADI referral marketing materials:

Around the Store

  • Put a stack of postcards by the register
  • Insert a postcard in each student Crew Pak
  • Hang a poster in the classroom
  • Tape up a flyer in the dressing room and bathroom
  • Drop a postcard into each student’s certification card envelope

When promoting your program, create a sense of urgency. Customers are the most likely to refer someone within the first week or two after being certified. After 30 days, that likelihood drops off dramatically. Consider stamping the postcards and flyers with a date and the words “valid for 30 days.” You can also reach out to recently-certified customers, and customers who are very active with your business.

In Google or Facebook Ads

Both Facebook Ads and Google’s AdWords allow you to upload a spreadsheet of customer email addresses and target ads to people who are already familiar with your business. Use the PADI web banners to quickly create clickable ads.

By email

Create a web page that explains your referral program and how customers can refer friends. Compose an email to your customers with a link to this webpage and include ideas on who they might refer. For example: “Do you know someone who loves to spend time in the water? A co-worker who loves to travel? A family member who enjoys outdoor photography? Change someone’s life by inviting them to try scuba diving!”

On Your Website and Social Media

Create a link to your referral program webpage from your homepage, include it in your email signature, and post about it regularly on social media (at least every 2-3 weeks). You can use the PADI referral program images on Facebook, Instagram, etc., or showcase some of your favorite divers who are lifelong friends.

Via a Customer Service Survey

Sending a customer service survey to your customers can be a goldmine of information and ideas. Read this article for more information and question ideas. When building the survey include a question along the lines of, “How likely are you to recommend us to a friend, family member or co-worker?” and put it towards the end of the survey. Make the answer choices, “very likely, somewhat likely, unlikely.”

If using Survey Monkey (free for up to 10 questions), you can automatically direct low scores to a blank text field where they can answer “How can we improve?” Positive answers can be directed to a page of information about your referral program.