Why You Need the EVE Complete System

In last month’s Surface Interval™, you learned about EVE Complete System components and how EVE has revolutionized the way a dive center operates, is managed and communicates with customers. Now let’s look at an example of how EVE can help you guide the journey of a potential new diver.

EVE_02

The customer contacts you – whether via email, your website, social media, telephone or a physical store visit – and you enter the customer’s details into EVE as an enquiry.

EVE Agent then sends that potential diver automated emails based on the new diver marketing criteria you’ve set up. Each email contains new content and fresh imagery designed to drive the customer to your website or to the click the “Buy Now” link.

If your website was create using EVE Website, the customer will see information pulled automatically from your EVE in-store system to your EVE Online Store, including:

  • Expanded information about the PADI® Open Water Diver course
  • Your upcoming course dates
  • Your course price
  • Buy Now links and options
  • Related products – perhaps a Discover Scuba® Diving experience or a mask, fins and snorkel package

Receiving consistent and regular messages, the customer is far more likely to act on the Buy Now message and sign up for the course.

After the customer enrolls in the course, another set of regular email messages can go out including:

  • “Course starting soon”
  • “Course starts tomorrow”
  • “Now that you’ve started your course…”
  • “It’s time for your open water dives”

These organized and automated emails can be a combination of practical information, chances to purchase equipment or messages that sow the seeds of continuing education. And, that’s only the start of the marketing cycle. When the course is completed, you can continue to promote the next steps to the diver, such as:

  • Travel
  • Continuing Education
  • Equipment

Because you set up all the marketing steps, the only manual effort in this scenario would have been entering the enquiry into EVE. The rest of the actions are automatic. This cycle applies to every diver for every course you offer, which is why the EVE Complete System is so beneficial to any dive business.

Act now and go to www.evediving.com to find out more, or contact info@evediving.com to learn how you can use the EVE Complete System to upgrade your dive business today.

Low-Resolution Digital Certification Pak Now Available

The Open Water Diver Digital Certification Pak – Offline (English), product #60460-1, has been enhanced to accommodate users with limited internet connectivity. This independent study pak comes with two download options: 1) the PADI Open Water Diver Touch, a single large file with integrated videos, and 2) a digital PADI Open Water Diver Manual, which has embedded quizzes and exams in addition to the Knowledge Reviews that can be stored and uploaded whenever the user connects to the internet. Student divers continue to have access to digital versions of the Recreational Dive Planner (RDP) table and eRDPML. The PADI Open Water Diver Video is also now available separately from the high resolution Touch version, and can be downloaded in six separate low-resolution files (including the Introduction and five sections).

low-res-768x512

Student divers have the option to download either version of the Digital Certification Pak – Offline training materials based on their connectivity and device storage capacity. Because the file size of the separate videos and manual is smaller, the files download quickly even with a slow internet connection. In addition, users can download the files individually or all at once, offering even more flexibility when accessing training materials.

Frequently Asked Questions

Q: What are the main differences between the two versions of this product?
A:
The Open Water Diver Touch, which contains integrated high-resolution videos, must be downloaded as one file, which is best achieved with a fast internet connection. The smaller, separate-file option is comprised of the Open Water Diver Manual file and the six compressed Open Water Diver Video files. Student divers may download one video at a time or all six at once (internet bandwidth/time allowing).

Q: How does a student diver purchase this product?
A:
After registering for the Open Water Diver Digital Certification Pak – Offline and logging in to the PADI Library App, new and existing student divers have access to both versions, and  see these 12 folios::

  • Start Hereinstructions on how to begin
  • PADI Open Water Diver Touch (high-resolution file)
  • PADI Open Water Diver Manual
  • PADI Open Water Diver Video – Introduction (low-resolution file)
  • PADI Open Water Diver Video – Section 1 (low-resolution file)
  • PADI Open Water Diver Video – Section 2 (low-resolution file)
  • PADI Open Water Diver Video – Section 3 (low-resolution file)
  • PADI Open Water Diver Video – Section 4 (low-resolution file)
  • PADI Open Water Diver Video – Section 5 (low-resolution file)
  • eRDPML (digital version)
  • RDP Table metric (digital version)
  • RDP Table metric (digital version)

Q: Are there instructions explaining how to access the manual and low-resolution videos?
A:
Yes. The second confirmation email sent to student divers, which includes instructions on accessing the product, also includes information regarding the two options. The Start Here folio provides simple step-by-step instructions on how to begin. In addition, at the beginning of the digital manual there is also information regarding the option of streaming or downloading video files.

Q: Can a student start one version of this product (high- or low-resolution version) and switch between the versions without losing any work?
A:
Yes, but once a version is selected, it’s recommended the student remain with the initial choice throughout training. However, the Knowledge Reviews, Quizzes and Exam scores will carry over to the eRecord as long as the student completed and submitted the results.

Q: How soon will this low-resolution option be available in other languages?
A:
Expect to see rollout of translated materials in several languages in third quarter 2017.

How to Buy & Use PADI eLearning or Touch Codes 

1st Quarter 2017 Undersea Journal Now Available Via PADI Library App

uj-1q-2017

Every quarter of The Undersea Journal is filled with stories and articles that help you stay informed and inspired as a PADI® Professional. In addition to choosing a printed magazine, there are several digital reading options for this publication:

1. Using the PADI Library App (Apple App Store | Google Play):
From your mobile device, open the Library in your PADI Library App, download and view.
On your computer, select Certification Paks from the Log In tab at the top of padi.com. From there you’ll be able to view the magazine in the Online Manuals portal.

2. Via the Zinio app on your computer or mobile device.

3. As a PDF on the PADI Pros’ Site. Log on to the Pros’ Site and click on the References tab. You can download the entire magazine or choose to download it in sections.

Each quarter, the latest edition of the publication will be added to the PADI Library App.

If you’re a digital subscriber, you’ll continue to receive an email notification that your publication is available for viewing on Zinio. If you’ve opted for the printed version, it will continue to be delivered to your mailing address.

Last Chance for Exclusive 50th Anniversary Member Cards

Some things come around only once in a lifetime: Halley’s Comet and PADI 50th Anniversary certification cards for example. Only PADI Members with a reasonable expectation of being alive in 2061 have a chance of seeing the comet, but everyone reading this can get an exclusive, members-only black 50th Anniversary card, as long as they act before the end of the year. In addition to the card’s unquestionable cachet there are a number of other reasons to replace your current card.

pro_50th_cards

First (those few who expect to see the comet can skip this one), if you’ve received a reminder from Facebook to update your profile pic because it’s been five years since you uploaded it, it’s time to do the same with the picture you have on file for your cards. This helps make sure you’re recognized when asked for proof of certification, and avoids potential embarrassment when leading groups to remote destinations. If you haven’t received such a notification, hold up your card and look in a mirror to see if you can recognize yourself.

old-card

Second, lead by example: If you update your card, and let people know, customers will tend to do likewise. In particular, make sure you have and use your eCard (renewed members have access to free eCards if they have a ScubaEarth account). Don’t forget that there’s a revenue stream associated with replacement cards if you process the card request.

Third, do something good for the aquatic environment – there’s a special 50th Anniversary Project AWARE card too, and you know the donation associated with each one goes to good use.

The black 50th Anniversary PADI Member cards have been so popular that they ran out of inventory three months ahead of schedule; a new order should make sure there are enough for the rest of the year, but this is really your last chance to get these special cards. Go to the PADI Pros’ Site for more information and to order.

Advance Equipment Sales with the New Advanced Open Water Diver Course

USA Tour

There’s a lot to like about the new PADI Advanced Open Water Diver course but, from a business bottom line perspective, one of the most important benefits is that it opens up a plethora of potential new equipment sales. In fact, this revised program could well be the ultimate example of the interconnection between continuing education and equipment sales.

You’re doubtless already capitalizing not only on the sale of the associated PADI products but also on the “standard” Advanced Open Water Diver related equipment sales. While, ideally, Advanced Open Water Diver student divers are fully equipped with personal gear, many of them are still getting there, and it’s not uncommon for divers fresh from their Open Water Diver course to rent some of their basic equipment. For Advanced Open Water Diver, they’ll need knives, dive lights, DSMBs, compasses and so on that may not be available from the rental department. Not stocking and selling a selection of these essential items is akin to throwing money out the window.

In addition, think for a moment about some of the new opportunities you’ll have. Depending on your specific location and market, it’s possible to get divers started in sidemount, ice, cavern, full face mask, DPV or any other standardized specialty during the Advanced Open Water Diver course. PADI Members with the appropriate qualifications and relevant experience can use the new Advanced Open Water Diver course to introduce divers to these equipment intensive activities. (If you or your staff don’t have the qualifications, but do have the interest and enthusiasm, this would be an excellent time to remedy that with a little professional-level continuing education.)

full-face-mask-diverFocusing on just one of the many opportunities, the Full Face Mask Diver course really highlights the new sales potential. Originally the preserve of the commercial or public safety diver, full face masks are becoming increasingly relevant in a recreational context. Aside from just being plain fun, they have several advantages over standard masks, including the ability to add inwater communications and make diving in cold water more enjoyable. All it takes to get even experienced divers excited (and fill Full Face Mask Diver courses) is to display and promote some of the full face masks available from manufacturers such as Ocean Reef, Poseidon, Scubapro, Ocean Technology Systems (OTS) and Interspiro. Better yet, simply use full face masks during multiple-level training sessions in confined or open water and stand by for the tidal wave of interest.

Have a look – there’s a lot of detail in the 3rd Quarter 2016 The Undersea Journal – at the new list of Adventure Dives and standardized specialties associated with the new Advanced Open Water Diver course, and find a few new and existing equipment sales opportunities that your bottom line, and your divers, will thank you for.

Implementing the Updated PADI Advanced Open Water Diver Course

There’s a lot to like about the revised and updated PADI Advanced Open Water Diver course: the obvious and necessary content updates, the new Thinking Like a Diver section, the cool new PADI Advanced Open Water Diver materials and, from an immediate implementation perspective, the fact that the new course is at once new and exciting yet still essentially familiar. Perhaps the neatest benefit and the greatest opportunity is the streamlined relationship between the Adventure Dives and PADI Specialties.

Latin America

Now’s the perfect time to review the specialties you (and your staff) teach and seriously consider expanding what you offer. Evaluate the specialty dive opportunities in your area, and those you are particularly passionate about, which you couldn’t link to the previous Advanced Open Water Diver course. This is the perfect opportunity to create your own special course that reflects your unique area and benefits, and which excites divers.

Now, the first dives of all standardized PADI or AWARE Specialty Diver courses may be offered as Adventure Dives. You can offer these “new” Adventure Dives – for example, an Ice Dive or a Dive Against Debris™ Adventure Dive – if you’re certified as an instructor in the specialty, and the student diver meets the specialty prerequisites. (Also, while the PADI Rebreather Diver course is not a PADI Specialty Diver course, the first, task-intensive, confined water dive counts as an Adventure Dive.) There’s a complete list of the revised Adventure Dives and the standardized PADI Specialty Diver courses, and a lot more information, in the 3Q 2016 The Undersea Journal.

USA Tour

A few obsolete Adventure Dives are gone, but you can offer more than ever before. A great example is the Digital Underwater Imaging Adventure Dive, which replaces both the Underwater Photography and Underwater Videography Adventure Dives. This new dive focuses on modern cameras that shoot both stills and video, and develops basic skills and knowledge in both – though you and your student divers may favor one or the other. The dive still credits as the first dive in the PADI Digital Underwater Photographer course, even though it differs from the specialty (which will be revised in the future).

The opportunities are nearly endless: Depending upon your location and market, you can get divers started in sidemount, ice, cavern, full face mask, delayed surface marker buoy (DSMB), diver propulsion vehicle (DPV), enriched air or any other standardized specialty using existing specialty materials.

Tie in the new Adventure Dives by having the PADI Specialty Instructor ratings for the new opportunities, and grab this unique moment to make your new Advanced Open Water Diver course truly special.

To learn more about when the Advanced Open Water Diver products will be available, read “Introducing the New PADI Advanced Open Water Diver Program.”

Is Freediver Right for You?

Freediver-header

By now you’ve likely heard about the PADI Freediver™ program; there’s a bunch of information out there (especially in the first quarter 2016 The Undersea Journal® and, of course, on PADI.com). Some PADI Pros have taken to it like ducks to water, while others may be a bit hesitant about leaping in and still have questions.

For those in the latter camp, here are a couple of big reasons to consider, if not leaping, then at least sticking a toe into freediving waters.

First, it’s fun. You almost certainly already enjoy casual freediving and the freedom of diving without scuba. While you probably have above-average freediving skills, you may not be interested in intense competition or breaking records. Perfect. Taking the PADI Freediver course is an obvious first step and a great way to fine tune your skills while taking a good look at the program and its support materials from a professional’s perspective.

You can do just that, and a whole lot more, on 19 November at DEMA Show 2016. There’ll be a half-day special event covering the PADI Basic Freediver course with role-model knowledge development and confined water sessions. The course also includes PADI Freediver TouchTM and certification as a PADI Basic Freediver; you can complete the two open water sessions later to become a PADI Freediver. PADI staff will also answer any remaining questions you may have at the event. Sign up by 3 November so you have time to read through and study the learning materials. No special freediving equipment required – just regular fins, mask and snorkel.

Not able to make it to DEMA? You can do something similar at a PADI Freediver Center near you.

After the course you’ll be equipped to decide whether or not to upgrade your skills to the PADI Advanced Freediver or Master Freediver levels, and later become a PADI Freediver Instructor.

padi_freediver_flowchart

Which brings up the second big reason to get serious about freediving: It’s one of the fastest-growing dive-industry segments and PADI Freediver courses provide you with new business opportunities and a pipeline to younger customers. If you have any doubts about this, take a moment to read some of the articles in this year’s issues of The Undersea Journal, in which PADI Members already in the freediving business share some of their unique insights.

There’s probably no need by now to mention any of the myriad other freediving benefits – such as personal fitness, the ease of just grabbing your gear and going or the fact that you can sneak right up on the shiest of aquatic animals. (But we went ahead and mentioned them anyway!) It’s time to hold your breath.

Introducing the New PADI Advanced Open Water Diver Program

The revised PADI Advanced Open Water Diver program launches this September, and while the changes are significant, the essence of the course remains untouched. Think of it as a shiny new car, but one that’s the same model as your old familiar vehicle.

aow_name-315x203

Three goals drove the revision:

  1. PADI updated the content. Dive equipment and techniques have changed since the release of the last version of the course and content is updated to reflect this. Now, for example, there are references to electronic compasses in navigation and no references to film in digital underwater imaging. Also, the first dive
 of all standardized PADI Specialty Diver courses, Project AWARE’s Dive Against Debris™ and Shark Conservation Specialty courses and the PADI Rebreather Diver course credit as Adventure Dives. This means more dive opportunities no matter what or where you’re teaching.
  2. PADI modernized the instructional products. The instructional tools are now as state-of-the-art as the devices student divers access them from. While a paper manual will still be available, the revised program introduces a new, mobile-friendly PADI Advanced Open Water Diver digital product. All new images and video make these instructional products pop.
  3. PADI accelerated development of the thinking skills divers acquire through experience to build confident and conservative divers. There’s a new Thinking Like a Diver section that focuses on principles such as gas management, situational awareness and buddy communication. This encourages divers to think about what they’re doing before, during and after every Adventure Dive in the same way more experienced divers do. Consequently, they better understand how to improve their dives and manage risks.

shutterstock_54414247

There’s a lot that didn’t change, too. Philosophically, the PADI Advanced Open Water Diver course still gives new (and experienced) PADI Open Water Divers the world over continued training and skill development under professional guidance. It’s still focused on introducing specialty diving. The Deep and Underwater Navigation Adventure Dives, plus three other Adventure Dives, are still required for Advanced Open Water Diver certification, and any three Adventure Dives qualify a diver for Adventure Diver.

When will the new Advanced Open Water products be available?

  • Advanced Open Water Diver Manual and DVD (English): September, 2016
  • Advanced Open Water Diver eLearning Online (with mobile-responsive capabilities): 1Q 201
  • Advanced Open Water Diver eLearning Offline (built on updated mobile-responsive eLearning platform): 3Q 2017

The revised PADI Advanced Open Water Diver improves on an already great program, is easy and familiar to teach, and offers even more of the exploration, excitement and experiences that divers look for. Take a look at the third quarter 2016 The Undersea Journal, which has several relevant and detailed articles, and make a point of implementing the new program as soon as the materials are available.

PADI and Seiko to Release PADI Special Edition Diver’s Watches

SEIKO-PADI

Article Written by John Kinsella

There’s something special about good solid diver’s watches. They’re functional, durable and good-looking. (They may also be one of diving’s greatest unsung marketing tools; who hasn’t had a diving conversation sparked by a comment about their watch?). And, in an increasingly digital world, quality analog diver’s watches have stood the test of time. For dive professionals, they remain essential symbols of a personal commitment to diving. They are de rigueur for PADI Members the world over.

PADI Members also demand quality and will be keenly interested in PADI’s new partnership with Seiko. Since the launch of their first diver’s watch in 1965, Seiko has become synonymous with quality diver’s watches and a tireless innovator responsible for new technologies and designs for professional and recreational divers alike. These innovations include the world’s first titanium diver’s watch, the first diver’s watch with a ceramic outer case and the world’s first nitrox multi-level diving computer watch. These innovations, and the style and quality of their diver’s watches, has earned Seiko an enviable reputation in the dive industry.

At the core of this partnership is PADI’s and Seiko’s shared passion for diver safety and the marine environment. To launch it, PADI and Seiko will release two PADI Special Edition diver’s watches this autumn.

The first of these, the Seiko Prospex PADI Special Edition Kinetic GMT Diver’s SUN065, uses Seiko’s Kinetic technology. The watch’s quartz movement uses a rotor, powered only by body movement, to charge the battery. This watch features a modern version of the legendary two-layer case first seen in 1975 and affectionately nicknamed for it’s superficial resemblance to a can of “Tuna.” The build quality is excellent with clear dial printing, a smooth bezel and a solid crown.

The second watch, the Seiko Prospex PADI Special Edition Automatic Diver’s SRPA21, pays homage to a true classic: the 1970’s Seiko 150m mechanical diver’s watch. Its unique case and dial design led divers to nickname this model the “Turtle.” The watch features Seiko’s trademark easy-to-read, wide, clear hands. It’s a clean and simple diver’s watch.

Both special edition models gracefully feature PADI’s characteristic red and blue color palette on the dials and the bezels, and the PADI logo on the dials. Either watch will make a functional and stylish accessory for PADI Pros.

For more information about these watches, please visit the Seiko Store Finder to contact a dealer.

PADI eLearning Performance Improvements

By John Kinsella

This June, PADI partnered with Akamai, a global leader in content and media distribution, to turbo charge the PADI eLearning® experience with cutting-edge server technology. People the world over have become increasingly accustomed to fast, high-quality, online experiences, and it’s vital that the dive industry continues to stand out in this ultra-competitive landscape.

PADI-eLearning.jpg

Akamai works with companies (including Apple, Verizon, Sony, Disney and Yahoo) who distribute massive amounts of content globally. Their vast network comprises 216,000 servers housed in data centers spread throughout 120 countries around the world. Somewhere in the region of eighty-five percent of the world’s Internet users are within a single network hop of an Akamai server.

They will host PADI eLearning courses in a local data center, which means that divers in London, Sydney or Hong Kong won’t have to wait for a US-based server, they’ll pull content locally. This dramatically speeds up eLearning course performance. Some users could potentially see a several hundred percent improvement in speed. The most notable improvement will be video load time.

This technology is deployed in the background and is now fully propagated around the world; you will experience the improvement immediately on login to any eLearning course.

More improvements are in store later this year when PADI will upgrade the Learning Management System (LMS) that powers eLearning. This will enable features such as mobile-first responsive design, which fully supports mobile devices, phones and tablets, including iOS devices which are currently only supported by the Touch product line. This upgrade supports larger video resolutions so that divers using eLearning products on a desktop or laptop computer can size video all the way up to full screen in most cases.  In addition, reduced file sizes will make PADI digital products load faster on mobile networks, and later in 2017, courses will run even when devices are not connected to the internet.

PADI eLearning courses will migrate to the new platform from late 2016 throughout 2017. Keep an eye out for details closer to the launch and make sure to let your divers (and potential divers) know about the state of the art learning experiences that await them.