Successful Promotion of Group Dive Travel

Want some tips on how to plan, organize and market the best group trips for your divers? Here’s the first of eight tips to help. Keep an eye out for more here shortly:

Destination

Where do your customers want to go? Somewhere far-flung and exotic or closer to home? Are they into marine life or are they more interested in wreck diving?

Distant, exotic destinations may require higher budgets. So, you’ll want to determine if your divers are willing to pay a premium for an unforgettable experience. If not, you may have to consider a closer or more affordable destination.

Keep in mind that the seasons strongly influence dive conditions and marine life sightings, so a suitable destination in June may not be so suitable in September.

You should consider all these questions when choosing your destination to make sure the trip is a good fit and your divers are excited about it.

One of the best ways to determine what your divers are interested in, where they want to go and even how much they’re willing to spend is to ask them. Survey your diver database to make sure you’re putting trips on the calendar that cater to their needs and interests.

PADI TRAVEL

Not a PADI Travel™ Affiliate yet? You can learn about the benefits and how to grow your business leveraging travel or activate your Affiliate account now.

Leveraging PADI Travel™ for Your Group Trips

You already know that travel and scuba diving go hand in hand. You probably also know that the majority of scuba divers will take multiple international dive trips during their lifetimes. Using this fact to your advantage and offering group travel opportunities to your customers can spell success for your business.

Benefits of Organizing Group Trips

Embedding travel into your business is a proven way to engage new divers and to keep certified divers active. The promise of getting to use new skills and explore new places encourages divers to enroll in more courses and buy more equipment. Successful PADI Dive Centers sell group trips to fascinating scuba diving destinations to leverage their customers’ desire for adventure. Group trips fuel engagement by building a community of travelers who are loyal to your business. This makes dive travel a win-win for everyone involved.

Why Organize Group Trips Through PADI Travel?

Luckily, you don’t have to go it alone when it comes to booking group travel. Partner with PADI Travel for your trips and get access to:

• Unbeatable group discounts – PADI Travel offers the best prices and terms around. As a global, wholesale travel agency with significant reach and purchasing power, PADI Travel is able to pass on competitive rates and terms to you when you book group trips. You have access to unbeatable group discounts (a.k.a. commissions) through PADI Travel that you can decide to pass on to your customers or to increase your margins.

• Special deals – The PADI Travel team negotiates special deals that may include anything from free enriched air nitrox fills to significant overall discounts. You can save big by securing available special offers on your next trip.

• Extra spots – One of our most popular promotions for group trips booked through PADI Travel is extra spots. Sometimes there are free cabins, rooms, equipment or other special terms for large group bookings. Again, you can decide how to manage these extras – increase your margins or pass spots on to your customers or staff.

• Diver medical insurance – Every diver in your group will benefit from the complementary diver medical insurance offered with each booking. This means reduced extra costs and more savings for your group.

Additional Benefits

If you end up with unfilled spots on your trip, PADI Travel can help you fill them. The future PADI Travel Marketplace will have global reach and help divers connect with you in order to fill your trips.

As an added benefit, PADI Travel acts as your personal tour operator. If any problems should arise prior to departure or after your customers are on the ground, the PADI Travel team will be in charge of handling issues. The 24/7 world-class customer support team is on hand not only to help you organize and fine tune your group trip, but also to deal with any problems or questions that may occur at any point. This essentially removes many of the hassles associated with organizing travel and reduces your personal workload.

You also can take advantage of the PADI Travel team of scuba travel experts to improve your knowledge of the world’s top dive destinations. Use this information to advise customers and increase your bookings. PADI Travel can help you organize, market and run successful group trips across the globe. Simply ask for a nonbinding quote the next time you organize a trip and discover new ways to thrill your customers.

Grow Your Business with the New PADI Travel Affiliate Program for PADI Dive Centers

The PADI Travel™ Affiliate Program – a benefit for all PADI Dive Centers – is now available.

PADI TRAVEL

Divers want to swim with beautiful fish, see colorful reefs and explore unique underwater environments. Travel is a proven way to keep them engaged, active and, ultimately, have them continue their education and invest in dive equipment.

In January, PADI Travel™ launched with the goals of growing the dive industry and keeping divers more engaged and active. Today marks the launch of the new PADI Travel Affiliate Program as a powerful new service for you to grow your business.

The Travel Affiliate Program enables you to earn generous commissions by referring divers to PADI Travel. It increases your in-store sales by driving more divers to your store and helps you become even more successful with group trips.

Learn more about the program and activate your account today on affiliates.padi.com.