PADI Retail and Resort Automatic Renewal

PADI Retail and Resort Automatic Renewal begins 5 November 2018. Enrolling in automatic renewal provides you the least expensive annual membership rate available and ensures you receive uninterrupted access to PADI’s member benefits like online certification processing.

Along with reduced membership dues, automatic renewal also provides PADI Retail and Resort Members a chance to win an in-store marketing consultation with a PADI Americas Marketing Executive and $1,000 US in marketing co-op funds.

To enter the Marketing Consultation Contest, please ensure your store or resort is enrolled in automatic renewal and completes the short survey linked below before 5 November 2018. The in-store consultation will include a one-day review of your website, social media, email marketing, online advertising and $1,000 US in marketing co-op funds*.

Complete the following before 5 November 2018 and you will be entered in the Marketing Consultation Contest.

  1. Enroll in 2018 automatic membership renewal
  2. Access and complete this short survey.

PADI at the 2017 DEMA Show


Kicking off with the PADI® Social on Halloween night, assembled PADI Members buzzed about PADI’s outlook for 2018 and beyond. PADI President and CEO Drew Richardson gave a nod to 2016’s 50th anniversary celebrations and reinforced PADI’s mission statement to be best in and for the world. Richardson stressed the importance of PADI’s unique place in the world and the commitment to ensure the symbolic diver’s torch is passed on to the next generations of ocean ambassadors.


The PADI booth was as busy as ever and early one morning, Richardson and legendary oceanographer and President/Chairman of Mission Blue, Dr. Sylvia Earle, hosted a discussion about ocean conservation and the role divers play. PADI and Mission Blue formalized a partnership in 2017 to ignite support for marine areas in a network of locations targeted for enhanced protection.

PADI Miniseminars were a huge hit and well attended. Popular miniseminars included: Leveraging My PADI Club™ to Engage and Grow Your Business, Mastering PADI’s Paperless Registration Process, Risk Management – Programs, Preparation and Protection, and Project AWARE’s Shark and Ray Tourism Workshop.

AWARE team at DEMA

Make plans to attend the 2018 DEMA Show in Las Vegas, Nevada, USA from 14-17 November.

PADI AmbsssaDivers

PADI President and CEO Dr. Drew Richardson Honored with Diver of the Year Award

Since 1976, PADI Worldwide President and CEO Dr. Drew Richardson has dedicated his life to water safety and diver education. Internationally, Richardson is known as one of the most influential people in diving with a diverse diving portfolio of more than 5000 dives in a variety of environmental conditions and continents including Antarctica. Recognizing his longstanding service and extensive dive industry contributions, the Beneath the Sea show has named Richardson the 2016 Diver of the Year.


“I’m honored and humbled to receive this recognition as there are so many other more worthy recipients out in the world,” says Richardson. “I’m passionate about diving and I’ve dedicated most of my life to it – to improving dive training to help make divers confident, competent and comfortable underwater. I never get tired of seeing the PADI family change lives with diving, and it happens every day. While this is reward enough, I deeply appreciate this recognition of my contributions to the industry and sport. It’s a great honor.”

DRichardsonMay2015_026-200x300The Diver of the Year Award honors individuals whose presence in the industry have made significant and lasting contributions to the past, present and future of diving. As PADI Worldwide President and Chief Executive Officer, Richardson has led the organization’s strategic direction and leadership team for many years, overseeing its expansion to the largest and most successful dive training organization in the world. Richardson holds undergraduate degrees in Oceanographic Technology and Environmental Science, (with an emphasis in the marine sciences), a graduate degree in Business Administration and a doctorate in Adult Education. His extensive credentials has helped significantly advance PADI’s instructional systems as he oversees the development of every course developed. Today, with Richardson at the helm, PADI’s educational system and training materials are available in 28 languages and used by more than 136,000 diving educators in 175 countries.

A proficient author, Richardson is Editor in Chief of The Undersea Journal. Passionate about diver education and safety, Richardson has published more than 500 articles and papers for the Journal and other organization’s publications including the Undersea and Hyperbaric Medical Society (UHMS), South Pacific Underwater Medicine Society (SPUMS), Recreational Scuba Training Council (RSTC), World RSTC, Divers Alert Network (DAN) and the Diving Equipment and Marketing Association (DEMA). As President of Current Publishing, he helped develop a marine sciences curriculum for national use in high schools. Richardson has also spoken at hundreds of conferences internationally on diving and other marine topics.

Antartica 2008 October DRClose to Richardson’s heart is the critical need for aquatic protection and preservation. In 1989, he helped found and create the Project AWARE Foundation, a 501c (3) non-profit organization dedicated to the conservation of the aquatic world and supporting ecosystems. Richardson’s hope is to unite the millions of voices of the global diver family and stand together against the destructive practices threatening our ocean and waterways.

“There’s no group better positioned to defend our ocean than divers,” says Richardson. “We free marine animals from nets and lines. We petition and influence government and corporations to protect and preserve the seas. We clean up debris, assist with research and choose only sustainable seafood. We help and we defend, because we can . . . and because we care.”

The Diver of the Year ceremony will be held at the 2016 Beneath the Sea Show, America’s largest consumer scuba and dive travel show, 1-3 April 2016 at the Meadowland Exposition Center in Secaucus, New Jersey. The show provides attendees with opportunities to connect face-to-face with a variety of industry stakeholders, including dive centers, dive professionals, equipment manufacturers, ocean experts, and new and veteran divers. Visit for details.

Advice for a New Scuba Instructor


We asked PADI Staff to share their best piece of advice for a new scuba instructor. You can read their responses below, but we’d also like to hear from you in the comments section.

Alan Jan PADIAlan Jan – Supervisor, Instructor Development
Start your teaching career by working with an experienced instructor for the first few courses. This will cut your learning curve in half.

Jon Coon – Mid-Atlantic Regional Manager (retired)
Be fun to be with, and live the lifestyle you are trying to sell. Value education, (yours and theirs) and keep students comfortable and help them become confident and competent.

Mary Kaye Hester – PADI Training
Never forget what it was like to breathe underwater for the very first time. It’s astounding!

LeRoy Wickham –  Southwest and Central U.S. Regional Manager
Take the time to really prepare and organize yourself before starting to conduct any course or program. The number one rule in being a dive professional is to always look good by being prepared!

Randy Giles PADIRandy Giles – Regional Manager / Directeur régional PADI Canada
Take ownership of who you are and what you do; the tooth fairy isn’t going to tap you with her wand and make you an excellent instructor … that job belongs to you 😉

Gary Joyce – Midwest Regional Manager
Present with confidence!  Remember, you know more than your students and they are looking to you for guidance!

Nancy Fisher PADINancy Fisher – Executive Assistant to the President & CEO
Observe different instructor’s classes and take-away great ideas that will work for you.  And ‘practice teach’ before your first real class so sessions flow smoothly, especially confined and open water skills.

David Scanlan – Graphic Designer, PADI Asia-Pacific
It is the students that don’t master everything the first time that are the most rewarding to teach – a good balance between patience and persuasive encouragement will be the key to success in these cases.

Doug Bingeman – Sales Consultant, PADI Canada
Be professional and provide value for what you do.  You never know where your diving career will take you!

Andy PADI TrainingAndy Kunig – Training Consultant
Work with experienced colleagues to get your feet wet for your first few classes.

Budd Riker – Training Consultant
Never forget what it was like the first time you experienced being underwater; that is what you are sharing!

Brigit Jager PADIBrigit Jager – Training Consultant, PADI Asia-Pacific
When applying for a job, if at all feasible, make the effort to visit your potential employer in person – look and be the enthusiastic dive professional they would like to employ, and don’t forget to highlight any additional skills or experiences you bring, e.g. in boating / engineering / technician / IT / sales / multiple languages, etc. Choose only an employer you would go dive with or learn to dive with yourself.

Kristina Leadbeater PADIKristina Leadbeater – Sales Consultant
Always, always, always take the time to educate your students about our beautiful ocean and its creatures. Approach every situation calmly and patiently- most people are terrified to breath underwater at first.

Also, having snot dripping from your nose after a dive is totally unacceptable – take care of that will ya?

What would you tell a new instructor to help them on the path to greatness?

PADI Staff Feature: What’s Your Favorite Scary Movie?

PADI Halloween Scuba Pumpkin

We asked PADI Staff – What’s Your Favorite Scary Movie?

Basset DetectiveRoger Josselyn – PADI Retail and Resort Association
Insidious – because I haven’t seen Insidious 2 yet!

Gary Joyce – PADI Midwest Regional Manager
Jaws, I saw it on an island in New England & I didn’t swim in the ocean for the rest of that trip.

Alan Jan - PADI
Alan Jan – Manager, Instructor Development
The Hills Have Eyes, a remake of a Wes Craven movie. It is seriously gory and features nuclear testing village, flesh eating mutant, blood by the gallon and of course “no mercy”. You might have trouble sleeping after this one…

Jeff Nadler – Industry & Governmental Relations Executive
The original Wolfman with Lon Chaney Jr. The fact that he was an unwilling monster with deep remorse gave the movie nuance that wasn’t in the contemporary Frankenstein, Mummy and Dracula films and it contained one of the greatest movie lines of all time.

“Even he who is pure of heart says and his prayers by night can become a wolf when the wolfbane blooms and the autumn moon is bright.”

Mary Kaye Hester - PADI StaffMary Kaye Hester – Training and Quality Management
Poltergeist. Little Carol Anne talking to voices only she can hear in the snowy static of a TV screen? Spine-tingling! And those creepy skeletons popping out of the freshly dug swimming pool? Suburban hell!



Andy  Kunig - PADI StaffAndy Kunig – Training and Quality Management Consultant
[I like] The Ring, Paranormal Activity series and other movies like that. Psychological horror is way more entertaining than gory horror.