Participate in My PADI Club™ BETA

PADI Dive Centers and Resorts are needed to test My PADI Club and the PADI Online Processing Center 3.0. To be considered for initial BETA launch, you must:

  • Be issuing PADI eLearning® and/or digital codes through the PADI Online Processing Center. (Sending students to the PADI shopping cart or solely using affiliated links does not qualify at this time.)
  • Not use EVE to process codes/certifications. This test phase does not include EVE integration at this time.

Get started by setting up you’re My PADI Club profile following the steps below:

Step 1: Visit my.padi.com and log in using your Dive Center/Resort, PADI Pros’ Site, or ScubaEarth username and password.

Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.

Step 3: Update additional store details by going to the PADI Pros’ Site (padi.com/mypadi). Log in using your Dive Center/Resort Account and update your Premium Listing to improve you’re My PADI Club Profile.

If interested, contact your PADI Regional Manager or Regional Training Consultant by 29 July 2018 to find out how to get involved!

 

My PADI Club™

The Portal to a World of Underwater Exploration and Discovery.

Written by Mohammad Dahdul, PADI Marketing Consultant

Sharing your passion for diving, the ocean and ocean conservation is what you do as a dive professional. You’re likely looking for innovative ways to make diving accessible and increase engagement for those who want to continue their dive journeys. My PADI Club™ was created to help you keep your ­customers diving for a lifetime.

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Based on the extensive research ­provided by McKinsey & Company, one of the world’s leading research and business consulting firms, My PADI Club is designed to overcome the barriers people experience when learning to dive and help prevent divers from drifting away from diving. It provides what they need to stay active in the sport.

The barriers identified include dive planning being too difficult, trouble finding people to dive with, and reliable ratings of dive sites and dive businesses being unavailable. When it launches, My PADI Club will offer divers an online community for finding information about dive centers and sites globally, a dive buddy finder, custom dive notifications and trusted ratings. The platform’s tools work to not only make diving more accessible to the average ocean explorer, but to also increase repeat customers and drive business growth for PADI® Members in numerous ways.

Advertise Your Business

Advertising is imperative to grow your business and My PADI Club actually makes it easy. Publicizing what you offer and promoting your events is funda­mental to customer acquisition, and in building and maintaining customer loyalty. Think of My PADI Club as another marketing tool to drive customers to your store and participate in your events. The more you advertise and network, the larger, more loyal customer base you’ll build.

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There are various ways to use My PADI Club as an additional advertising tool. Upload promotion or event flyers to the activity feed, change your dive center display ad with monthly specials or tent sales, and directly interact with customers through “likes” and “comments.” By uploading a display ad and linking it to your website or event page, you’ll be able to drive more traffic to your events. Reference the photo specs in the Settings section of My PADI Club to make sure your photo is the correct dimension and size.

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Although advertising’s main ­objective is typically to foster business growth, you can also use it to share your passion for conservation with your network. Use the platform as a way to highlight the conservation projects that you and your team are working on. Invite your My PADI Club connections to your Dive Against Debris® events and enlist them to help have a ­positive impact on ocean health.

The wide reach of advertising through My PADI Club gives you the opportunity to grow your business, build a community of like-minded individuals, and work toward PADI’s Pillars of Change.

Build Stronger Customer Relationships

People and Community is one of PADI’s Pillars of Change and is the heart of teaching the world to dive. Building a community of divers in your area is a crucial way to keep customers returning to your business.

In Entrepreneur’s 5 Ways to Build Killer Relationships with Customers, connecting and communicating are two of the most important actions to forging healthy customer relationships. Both interpersonal and online interactions have a direct effect on whether or not a customer returns a second time. The consistency of these interactions also plays a large role in keeping your business, and diving in general, at the top of a customer’s mind. In the technologically advanced world in which we live, maintaining constant contact with another person is as easy as tapping a button on your smartphone. My PADI Club can offer this consistent, and instant, interaction.

Use the convenience of My PADI Club to your advantage by connecting and interacting with your customers in several ways. Update your instructional team on your dive center profile so student divers can easily follow their dive mentors. Make sure you and your instructors follow your students’ profiles as well. Once you’re following them, comment and like their logged dives, photos and videos encouraging them to continue their dive adventures. Post interesting content that will prompt your customers to interact with you. Maintaining these relationships could lead to referrals to friends and family.

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Another way to prompt students to dive with you is by contributing to Go Dive Alerts™. As a PADI Pro, you are the local expert of the sites you frequently dive. Report conditions in My PADI Club for dive sites each day to alert divers of conditions that might pique their interest – for example, perfect water temperature and great visibility. My PADI Club users can customize notification triggers – Go Dive Alerts – for their favorite dive sites. As you report conditions, divers who chose to receive alerts for specific parameters at their favorite dive sites will be alerted to go dive. Prompting divers to dive reinforces their passion for scuba and gets them back into your dive center more often.

Having the ability to follow new and existing divers, other PADI Members, as well as share your passion and knowledge of diving within your community will make your voice and influence as strong, and global, as ever.

Grow Your Business

Using My PADI Club to advertise and build stronger customer relationships ultimately leads to business growth. By enabling your customers to become My PADI Club Premium members (coming later in 2018), you help them access exclusive savings on PADI continuing education courses and gear from some of the top dive brands. Leveraging these premium features is the best way to sell a Premium membership to both new and experienced divers.

What’s in it for you? Earn commissions for every new Premium membership sold. Commissions are paid on first-time Premium members only and the diver must remain a Premium member for at least 60 days. You will be paid in credit each month and also have the option to cash out credit via a check.

Encouraging your customers to join My PADI Club and upgrade to a Premium membership not only benefits them, but you as well. When customers seek out your dive services and products time and time again, you earn more revenue from each return visit. By bringing all your divers into the largest online dive community, you grow a robust dive tribe and expand your influence.

Set Up Your Profile

Now that you know there are many ways to leverage My PADI Club, it’s time to learn how to create and update your profile. Use these steps:

  • Step 1: Visit my.padi.com and log in using your PADI Pros’ Site or ScubaEarth username and password.
  • Step 2: Click on Profile to update your profile image, avatar, and general info. Connect with divers and share your photos.
  • Step 3: For Dive Centers and Resorts: Although some aspects of your profile can be updated directly on the My PADI Club dive center profile, information such as parking, transportation, services and courses must all be updated within the PADI Pros’ Site Premium listing section. To update these additional store details, go to PADI Pros’ Site (padi.com/mypadi). Log in using your Dive Center/Resort account, select the Account tab and then select Premium listing. Update your Premium Listing to improve your My PADI Club profile. This information will automatically populate into your My PADI Club ­profile within 24 hours.

Be sure to make your profile stand out. Add photos, videos and content that’s intriguing to your customers to make your profile distinctive. Remember, ­interaction and content are key in attaining the ­maximum benefits of My PADI Club.

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Using the tools discussed throughout this article will help you leverage the My PADI Club platform. As mentioned, the best ways to fully benefit from My PADI Club is to be an exceedingly active member through consistent updates, constant interaction and communication with other users, and posting interesting content. Use your voice and influence as a dive mentor in My PADI Club to spread your passion for diving and encourage others to continue their exploration of the ocean, and to protect it while doing so.

Benefits of My PADI Club

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My PADI Club makes it easier for divers to explore, learn and share, this in turn helps PADI® Dive Centers, Resorts and Pros grow.

Here are the key benefits for PADI Members:

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Grow Your Business –  Use diver savings on PADI courses and top gear as incentives to increase sales and certifications with Premium Club Members.

 

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Advertising for Your Business –  Promote your business directly to potential customers by updating your profile with info and services.

 

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Earn with Every Diver You Enroll –  PADI Dive Centers, Resorts, and Pros will earn commissions on registered Premium Club Members.

 

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Stronger Customer Relationships –  Leverage Club tools to search and connect with customers to notify them of events and promotions.

 

How do PADI Members earn commission on a new registration?

When a diver registers from a My PADI Club invite email sent by the store, or when the diver enters the dive center name in a registration field, the PADI Dive Center, Resort and certifying instructor automatically earn commission.

Commission is paid for every diver who purchases a Club membership for the first time and remains in Club for 60 days.

New divers are sent an email with a link to sign up for a 14-day free trial of Club. You can also drive customers directly to the sign-up page at padi.com/mypadiclub.

PADI Miniseminars at the 2017 DEMA Show

Besides learning about new PADI® programs and initiatives, by attending PADI Miniseminars at the Orange County Convention Center in Orlando, Florida, USA, you can earn seminar credit toward regaining Teaching status or higher PADI Instructor ratings. Attendance validation is required for credit and forms will be available at the seminars.

PADI Miniseminars

Mastering PADI’s Paperless Registration Process (required for credit)

Learn about changes to the PADI Online Processing Center and how digital forms and My PADI ClubTM will integrate seamlessly into the student diver registration process. Also gain insight into the new padi.com and get a sneak peek at new download options for the Open Water Diver Certification Pak.

Wednesday, 1 November – 3:00-4:00 PM – S220A/B
Thursday, 2 November – 1:00-2:00 PM – S220A/B
Friday, 3 November – 3:00-4:00 PM – S220C

 

Risk Management 2017: Protect Your Divers and Yourself (required for credit)

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

Wednesday, 1 November – 10:00-11:00 AM– S220A/B
Thursday, 2 November – 11:00 AM-12:00 PM– S220A/B
Friday, 3 November – 11:00 AM-12:00 PM– S220A/B

 

CDTC Q&A: What It Takes to Become a PADI Course Director

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Wednesday, 1 November – 2:00-3:00 PM- S220C
Thursday, 2 November – 2:00-3:00 PM -S220A/B

 

PADI Adaptive Techniques Specialty Program

Learn about PADI’s newest specialty course designed to enhance your teaching and supervision techniques to meet the needs of all student divers. Emphasis is on techniques for working with divers with disabilities, but can apply to teaching all student divers as a way to personalize their diving experience in the PADI Open Water Diver course and beyond. Learn how making small changes to your courses will make a big impact on each diver’s scuba journey.

Wednesday, 1 November – 1:00-2:00 PM- S220A/B
Friday, 3 November – 4:00-5:00 PM- S220C

 

How to Align your Business with PADI’s Four Pillars of Change

At last year’s PADI Social, Drew Richardson announced PADI’s Four Pillars of Change program supporting Healing and Wellness, People and Community, Marine Animal Protection, and Ocean Health. Learn how each of the pillars can appeal to new markets and diversify course offerings while helping to save our ocean planet.

Thursday, 2 November – 4:00-5:00 PM- S220A/B
Friday, 3 November – 3:00-4:00 PM- S220A/B

 

Take a Deep Breath and Dive Into Freediving

PADI FreediverTM is gaining momentum and you can only benefit by adding freediving to your course offerings. Find out how you can become a PADI Freediver Center, Instructor or Instructor Trainer and reach a new market segment.

Wednesday, 1 November – 4:00-5:00 PM- S220C
Friday, 3 November – 2:00-3:00 PM- S220A/B

 

Membership Benefits You’re Not Taking Advantage Of

Are you taking advantage of all the perks that come along with your PADI Membership? Do you know what the Pros’ Site has to offer or that there are programs that reinvest in your marketing efforts? Come find out if you are making the most of your membership and what benefits you may be missing out on.

Wednesday, 1 November – 11:00 AM-12:00 PM- S220C
Thursday, 2 November – 1:00-2:00 PM- S220C

 

Managing Your Online Presence

With social media and online review sites, it’s easy for consumers to post comments whether they are positive or negative. Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI Club to grow your business.

Thursday, 2 November – 10:00-11:00 AM- S220C
Friday, 3 November – 11:00AM-12:00 PM- S220C

 

Tips to Increase Diver Conversions

What is your conversion rate from Discover Scuba® Diving to Open Water Diver? Open Water to Advanced Open Water Diver? Learn how to increase your diver conversion rates and how to strategically link courses to increase continuing education certifications.

Wednesday, 1 November – 1:00-2:00 PM- S220C
Friday, 3 November – 4:00-5:00 PM- S220A/B

 

Leveraging My PADI Clubto Engage and Grow Your Business

What is My PADI Club? How do you sell it? What’s in it for you? Come learn all about My PADI Club and discover how you can use it to attract new divers and keep current divers engaged.

Wednesday, 1 November – 10:00-11:00 AM- S220C
Thursday, 2 November – 3:00-4:00 PM- S220A/B

 

New Trends in Social Media to Reach New Divers

You use social media in your current business, but are you using all the tools to reach new divers? Learn how you can use virtual reality, 360 videos, Facebook Live video feed, Facebook eCommerce and Instagram to increase exposure and drive traffic to your business.

Thursday, 2 November – 10:00-11:00 AM- S220A/B
Friday, 3 November – 1:00-2:00 PM- S220A/B

 

Successful Conversion Tactics for Resorts

Discover new and different ways to increase conversions in resort markets by making small changes to your current efforts.

Wednesday, 1 November – 3:00-4:00 PM- S220C
Friday, 3 November – 2:00-3:00 PM- S220C

 

Top 10 Customer Service Complaints

When does customer service conflict with PADI Quality Management? We’ll discuss the top complaints that may or may not be Quality Assurance issues but can still create headaches for you. These include failing to provide agreed-to services, failure to disclose details and conditions of a divemaster internship program, and poor maintenance of rental equipment, to name a few.

Wednesday, 1 November – 4:00-5:00 PM- S220A/B
Thursday, 2 November – 3:00-4:00 PM – S220C

 

Engaging with Chinese Consumers

With more than one in 10 international tourists worldwide from China, it’s no wonder more businesses want to know more about engaging with Chinese consumers. This year alone there were more than 120 million outward-bound journeys from China, of which around half were for leisure. If you wish to cater to the Chinese market, you need to tailor language, products and services. Join us and explore digital marketing strategies for your website and social media channels, as well as ideas and strategies for your business to supercharge your dive operation in the Chinese market now and beyond.

Wednesday, 1 November – 11:00-12:00 PM- S220A/B
Friday, 3 November – 10:00-11:00 AM- S220C

 

Shark and Ray Tourism: Building a Better Future for Sharks and Rays

One in four shark and ray species faces extinction driven by overfishing. Yet shark- and ray-related tourism is on the rise. Diving and snorkeling can offer powerful and sustainable economic alternatives. Join Project AWARE® for this interactive workshop and discover how you can put best practice at the heart of your business. We’ll share lessons from the field and work together to help create specific guidelines appropriate to your local community. If you want to use tourism to help conserve sharks and rays in your location then this workshop is for you!

Thursday, 2 November – 11:00 AM-12:00 PM- S220C
Friday, 3 November – 1:00-2:00 PM- S220C

 

PADI Swim School: How to Grow Your Scuba Business

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

Thursday, 2 November – 2:00-3:00 PM- S220C
Friday, 3 November 10:00-11:00 AM- S220A/B

 

EVE Diving Services Will Grow Your Business

Come see how the EVE Complete System can help you overcome the barriers of cost, time and training. This miniseminar will show you all the benefits of EVE including: EVE Splash, integrated website and marketing tools, the new EVE Instructor app, EVE online training and much more.

Wednesday, 1 November – 2:00-3:00 PM- S220A/B
Thursday, 2 November – 4:00-5:00 PM- S220C

 

Tec Seminars located in the PADI Booth Tec Resource Center

The Devil is in the Details: What Incident Data Tell Us

Excluding those with medical causes, most fatal dive accidents have violations of accepted practices that cause and/or contribute. Building on last year’s popular “The Mathematics of Diver Risk” presentation, this miniseminar dives into the who/what/whens of poor decisions cascading into catastrophic consequences, possible causes and what we can do about them.

Everything You Wanted to Know About Rebreathers But Were Afraid to Ask

Interested in diving a rebreather but don’t know where to start? Attend this informational seminar to learn the difference between eCCRs and mCCRs, back mount and over-the-shoulder counterlungs, radial and axial scrubbers and more.

 

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My PADI Club Benefits for PADI Members

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In the last My PADI Club blog article, you read about the new My PADI Club coming in 2017 and how it offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

But, My PADI Club is also packed with benefits for PADI Members. Here are just a few:

Grow Your Business –  Use diver savings on PADI courses and top gear as incentives to increase sales and certifications with Premium Club Members.

Advertising for Your Business –  Promote your business directly to potential customers by updating your profile with info and services.

Earn with Every Diver You Enroll –  PADI Dive Centers, Resorts, and Pros will earn commissions on registered Premium Club Members.

 Stronger Customer Relationships –  Leverage Club tools to search and connect

with customers to notify them of events and promotions.

To learn more, contact your PADI Regional Manager or Training Consultant and stay tuned to hear more about My PADI Club.

New My PADI Club™ – Coming in 2017

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Coming in 2017, My PADI Club will be a brand-new online portal to a world of underwater exploration and discovery. With online tools and a community of divers, My PADI Club makes it easier to keep exploring and share the passion of diving.

A digital platform accessible from any device, My PADI Club lets divers of all levels:

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  • Track your progress, certifications, and share photos and videos from your dives

Custom Dive Notifications

  • Create and receive real-time dive notifications to know when and where to go diving. 

Online Community Tools

  • Search dive sites and shops, track marine life you’ve encountered, and find buddies to dive with.

Trusted Ratings

  • View ratings for dive shops and dive sites to help plan your next adventure.

Savings

  • Save on equipment, gear, and continue your diving education with course credit.

To learn more, contact your PADI Regional Manager or Training Consultant.

For more information: padi.com/mypadiclub