PADI® Women’s Dive Day 2018 Events to Remember

By Tara Bradley Connell

With PADI®Women’s Dive Day 2018 earning a media reach of over 236 million viewers worldwide, this is one event that not only increases awareness but also inspires more and more divers each year. From hosting an underwater treasure hunt to offering new diver specials for women, there are countless ways for dive operators and instructors to get in on the action – and gain new business along the way.

This year, the social media channels exploded with #padiwomensdiveday events from all over the world. For a look at this year’s activities, check out the PADI Women’s Dive Day 2018 Facebook photo album. Want more? Here are some locations that helped make this year even more special.

Here’s a look at some locations that helped make this year extra special.

  • Nassau, Bahamas

In the Bahamas, the Perry Institute for Marine Science collaborated with Stuart’s Cove to teach the PADI Reef Rescue Diver Specialty course. After a study on covered coral education, conservation, recovery processes and coral nurseries practices, the ladies enjoyed two dives where they learned how to maintain the nurseries. They also got to plant coral with personalized tags so they can monitor future growth.

  • Grand Cayman
  • Photo: Drew McArthur
    Photo: Drew McArthur

This year was all about breaking world records. To celebrate PADI Women’s Dive Day, a group at Dive Tech broke the world record for the longest underwater female human chain with 84 women in the water. The group also raised more than $3,000 US to support breast cancer research

  • Grenada

Sandals Grenada and Sandals Foundation celebrated Women’s Dive Day by focusing on controlling the lionfish population. The event kicked off at Sandals Grenada with a lionfish eradication dive to help protect the reef and threatened marine life. Post-dive, the group met at Grand Anse Beach with the Sandals Foundation, Grenada Fisheries Division of the Ministry of Environment, and the Grenada Chapter of the Caribbean Youth Environment Network  where they enjoyed a lionfish luncheon, lionfish cooking demonstrations, music, and exhibits – all set beachside.

Photo by Alicia Ward
Photo by Alicia Ward
  • Kauai, Hawaii, USA:

The calm, clear waters of Kauai made for the perfect spot for freedivers. As a way to build the female diving community on the island, the weekend included an all-girls freediving class. After their three-day course, some participants achieved more than two-minute static breath holds and depths of 21 metres/70 feet. Bonus: an impromptu visit from a pod of dolphins.

  • San Diego, California, USA:

The California coastline provided the backdrop for divers celebrating with Ocean Enterprises in La Jolla Shores, San Diego. The day’s itinerary was packed with diving, snorkeling, sand castle making, and an underwater photo booth with props to showcase all of the day’s events.

  • Quintana Roo, Mexico:

Finding some Zen mixed with diving was the ambiance found at Takata Experience in Majahual, Quintana Roo. With a focus on conservation, mindfulness and fun, the list of events included a relaxing yoga session, fresh ceviche, a coastal ecosystems talk, food, music and a beach cleanup.

Thank you to all who took part in this year’s celebration to inspire new divers and build a stronger, more active dive community.

Mark your calendars. Next year’s PADI Women’s Dive Day is scheduled for Saturday, 20 July 2019.

Save the Dates: AWARE Week is Coming 15-23 September

Written by Lori Bachelor-Smith

From 15-23 September 2018, the PADI® family will join forces with Project AWARE® to celebrate the environment and education. The week’s focus is on teaching the three AWARE specialty courses – Project AWARE, AWARE Shark Conservation Diver and Dive Against Debris® – and inspiring divers to act on what they learn to protect the aquatic environment. Based on the successful 2017 AWARE Week project in the United Kingdom, this year’s AWARE Week has gone global.

WHY YOU NEED TO TAKE PART

Perfect Timing – As the dive season slows in northern climates and ramps up in the southern latitudes, divers are ready for reasons to get  in the water. The bonus is they get to learn more about things that matter to them and are able to contribute by diving against debris or observing sharks. It also helps them step up the continuing education ladder. Participating in AWARE Week allows you to really connect with customers while boosting your September certifications.

Build Advocates – The more divers know about the state of the ocean and the threats to aquatic resources, the more likely they’ll be to make better personal environmental choices and become advocates for change. Education is the key to supporting PADI’s Ocean Health and Marine Life Protection Pillars and furthering Project AWARE’s efforts. Training Dive Against Debris divers not only expands your participant list for your monthly Dive Against Debris surveys, but it also creates more people who will say no to single-use plastics. Showing divers the continued pressure being put on the shark populations will create more people to defend sharks on both the local and global level.

Personal Improvement – If you already can offer all of the AWARE specialties, then teaching them during AWARE Week will help you build certifications toward your next professional level. If you aren’t authorized to teach Dive Against Debris or AWARE Shark Conservation Diver yet, then this is a great time for you to add to your professional qualifications. Get the training you need and/or send in your application soon so that you’re ready to teach in September. Also note that your instructor application fee is donated to Project AWARE.

WHAT ELSE CAN YOU DO

Fill the Week – Connect courses with events to fill the week. Offering a big Dive Against Debris survey at your local dive site is obvious, but also plan to offer other activities. Invite local environmental experts to speak to your divers about sharks, rays or any other endangered or threatened species in your area. Show environmental videos that explain the extent of plastic pollution or highlight how to make better choices to protect the environment. Try to focus on what’s occurring locally because that’s where your divers can make the biggest change.

Download Tools – Go to projectaware.org to get all the tools you need to teach AWARE Specialties along with supporting promotional graphics from the AWARE Week host page.

One more important thing: The Project AWARE Specialty is being updated to guide divers through the “10 Tips for Divers to Protect the Ocean Planet,” including discussions about how to take personal action. Watch for announcements about the release of the new instructor guide as you prepare for AWARE Week.

For more information, visit the AWARE Week host page for PADI Members. 

PADI Programs at 2018 DEMA Show

PADI® Programs at the Westgate Las Vegas Hotel and Casino

PADI Social

Tuesday, 13 November – 6:00-8:00 pm
Ballroom: Paradise Pavilion North

Kick off the DEMA Show week with the PADI Social in the Westgate Las Vegas Hotel and Casino Paradise Ballroom. Mingle and network with scuba industry colleagues, PADI staff and hundreds of your friends as we celebrate the year’s successes and look forward to an exciting year ahead.

Course Director Update

Tuesday, 13 November – 7:30 am-12:00 pm
Ballroom: Paradise Pavilion North

This year’s Course Director Update focuses on the all-new Instructor Development Course that’s coming soon along with PADI’s optimized digital product suite. The update reviews the revised IDC standards and curriculum including a preview of the new eLearning component and evaluation tools. It also covers the new PADI eLearning® environment, updated and expanded course offerings and the enhanced PADI Online Processing Center. The update will feature breakout sessions to cultivate interaction and engagement with colleagues and PADI Staff. Renewed, Teaching status Course Directors qualify to attend the half-day program. Topics include:

  • IDC eLearning and the Revised Curriculum
  • What’s New: PADI’s Optimized Digital Product Suite – Revitalized, Globalized and Streamlined
  • Knowledge Development Evaluation Training Workshop
  • Confined and Open Water Evaluation Training Workshop

Also at the Course Director Update, don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.
To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

IDC Staff Instructor Update

Friday, 16 November – 8:00 am-12:00 pm
Pavillion 1

This year’s IDC Staff Instructor Update focuses on the all-new Instructor Development Course that’s coming soon along with PADI’s optimized digital product suite. The update reviews the revised IDC and Assistant Instructor course standards and curriculum including a preview of the new eLearning component and evaluation tools. It also covers the new PADI eLearning® environment, updated and expanded course offerings and the enhanced PADI Online Processing Center. Renewed, Teaching status IDC Staff Instructors qualify to attend the half-day program. Topics include:

  • IDC eLearning and the Revised Curriculum
  • What’s New: PADI’s Optimized Digital Product Suite – Revitalized, Globalized and Streamlined
  • Knowledge Development Evaluation Training Workshop
  • Confined and Open Water Evaluation Training Workshop

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Adaptive Techniques Specialty Program Orientation

Wednesday, 14 November – 8:00 am-12:00 pm
Ballroom: D and E

This half-day program introduces the PADI Adaptive Techniques Specialty Program to PADI Instructors and PADI Course Directors. If you want to learn techniques and effective approaches for teaching and supervising divers of varying abilities and physical challenges, this program is for you. Many of the concepts discussed apply to all diver training, but this focused practice will also raise your awareness and strengthen your student-centered teaching ability. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Program Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders and the PADI Adaptive Support Diver Specialty course to divers.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

Emergency First Response® Instructor Trainer

Thursday, 15 November – 8:00 am-1:00 pm
Ballroom: D and E

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least
five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Business Academy: Google Ads Made Easy

Saturday, 4 November – 8:00 am-12:00 pm
Pavilion 4

A step-by-step interactive seminar focused on implementing Google Ad campaigns. Stay ahead of the curve by learning how to properly market your business and services with Google advertising. This seminar will focus on how to plan, prepare and implement Google AdWords and Display Ad campaigns,complemented by live demonstrations and workshops.
Note: CDTC applicants can earn three seminar credits by attending this workshop.

Early-bird registration fee:

$100 US for PADI Five Star Dive Centers and Resorts
$115 US for PADI Dive Centers, Resorts, Recreational Centers and Boats
$125 US for Individual Members
After 25 October, add $25 US

Contact Lisa Joralemon at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2552 to register.

PADI Miniseminars at the Las Vegas Convention Center is Las Vegas, Nevada, USA.

By attending the “Tour the New PADI Online Processing Center” and “PADI Products, Programs and Standards” miniseminars, along with two additional presentations, you can regain Teaching status after not renewing for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, you receive one credit for every three PADI Miniseminars attended. Attendance validation is required for credit and forms will be available at the seminars.

Tour the New PADI Online Processing Center (Required for Credit)
Wednesday, 14 November – 11:00 am-12:00 pm (Room N255)
Thursday, 15 November – 3:00-4:00 pm (Room N253)
Friday, 16 November- 1:00-2:00 pm (Room N253)

This seminar will give you an in-depth tour of the new PADI Online Processing Center. PADI staff will teach you how to distribute and process digital codes, manage digital forms and answer any questions you may have.

PADI Products, Programs and Standards (Required for Credit)
Wednesday, 14 November – 2:00-3:00 pm (Room N253)
Thursday, 15 November – 10:00-11:00 am (Room N253)
Friday, 16, November – 4:00-5:00 pm (Room N253)

Discover how to leverage new products and programs to increase business, while learning about any additional standards changes that will affect your daily teaching.

Risk Management 2018: Protect Your Divers and Yourself
Wednesday, 14 November – 10:00-11:00 am (Room N253)
Thursday, 15 November – 11:00 am–12:00 pm (Room N253)
Friday, 16, November – 2:00-3:00 pm (Room N253)

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

CDTC Q&A: What It Takes to Become a PADI Course Director
Wednesday, 14 November –3:00-4:00 pm (Room N255)
Thursday, 15 November – 1:00-2:00 pm (Room N253)

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Freediving + Scuba = Huge Potential
Thursday, 15 November – 4:00-5:00 pm (Room N253)
Friday, 16 Novembe – 2:00-3:00 pm (Room N255)

The PADI Freediver program is gaining momentum and you will benefit from adding freediving to your course offerings. Hear from successful PADI Members who have integrated freediver training into their businesses and have experienced great success.

Energize Your Instructor Development Program
Thursday, 15 November – 4:00-5:00 pm (Room N255)
Friday, 16 November – 3:00-4:00 pm (Room N253)

Join the PADI Instructor Development team for a 60-minute workshop centered on building a comprehensive and successful instructor development program. Walk away with ideas to create a better customer experience and increase pro-level signups.

Sneak Peek at PADI’s Next Generation Digital Products
Wednesday, 14 November – 3:00-4:00 pm (Room N253)
Thursday, 15 November – 2:00-3:00 pm (Room N253)

Come see the next generation of eLearning digital products and take a tour of the new digital delivery platform. Find out what’s available now and what’s coming down the pike.

Marketing to Youngsters: How to Leverage a Generation to Grow Diving
Wednesday, 14 November – 11:00 am-12:00 pm (Room N253)
Thursday, 15 November – 1:00-2:00 pm (Room N255)

Did you know Millennials will outnumber Baby Boomers by 2019? Or that Generation Z represents 25 percent of the US population? This seminar will give you tips to tap into the youth market to not only grow your business but also lift the industry as a whole.

Mastering the Art of Entry-Level Conversion
Wednesday, 14 November – 4:00-5:00 pm (Room N255)
Friday, 16 November – 11:00 am-12:00 pm (Room N253)

Are you leveraging every tool or opportunity to convert new customers into new divers? Discover the top 10 best practices to increase entry-level certifications, and hear from members who have seen great success using easy-to-implement tactics.

Discover a New World of Opportunity through PADI Travel™
Wednesday, 14 November – 10:00-11:00 am (Room N255)
Friday, 16 November – 11:00 am-12:00 pm (Room N255)

Learn how to use PADI Travel offerings to increase course sales and profits. Already have a travel program? Come learn how you can get involved in the affiliate program to help supplement your travel program.

Conservation as a Business Plan
Wednesday, 14 November – 4:00-5:00 pm (Room N253)
Thursday, 15 November – 10:00-11:00 am (Room N255)

While remaining committed to safe and responsible diver education, together we can make a significant impact on key issues facing the planet by elevating environmental consciousness in all PADI Divers. Come find out how you can attract younger divers, differentiate your dive center and integrate conservation into your business plan to increase profits while preserving the ocean for future generations. Showing you how to align your business with PADI Pillars of Change and Project AWARE will be the focus of this seminar.

Leveraging PADI Tools to Increase Diver Loyalty and Retention
Wednesday, 14 November – 1:00-2:00 pm (Room N253)
Friday, 16 November – 10:00-11:00 am (Room N253)

Discover how to create lifelong divers by leveraging My PADI Club. In this seminar, you’ll learn how you can grow and advertise your business, build stronger relationships with your customers, and keep divers diving for a lifetime.

PADI Partners

Project AWARE® Specialty Workshop – Revised and Relaunched!
Thursday, 15 November – 2:00-3:00 pm (Room N255)
Friday, 16 November – 1:00 -2:00 pm (Room N255)

In this interactive workshop, you’ll discover new and exciting ways to teach the revised Project AWARE Specialty. Guided by Project AWARE’s 10 Tips for Divers to Protect the Ocean Planet, you’ll gain practical tools and teaching tips that will make this the go-to course at your dive center or resort. Be prepared for discussion, action and sharing of ideas. You’ll walk away from this workshop ready to turn your divers into the next generation of ocean advocates.

From Swim to Scuba: How to Grow Your Business with PADI Swim School
Wednesday, 14 November – 1:00-2:00 pm (Room N255)
Thursday, 15 November – 3:00-4:00 pm (Room N255)

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

EVE Diving Services Will Grow Your Business
Wednesday, 14 November – 2:00-3:00 pm (Room N255)
Friday, 16 November – 3:00-4:00 pm (Room N255)

Come see how the EVE Ultimate System can help you overcome the barriers of cost, time and training and show you how to implement a single, integrated approach to your store’s marketing and sales needs.

Tec Seminars in the Tec Resource Center

Breaking the Accident Chain

No one ever thinks they will have an accident when starting a dive. Accidents don’t generally occur from a single failure but are caused by a series of events the victim didn’t predict could happen. This presentation will explore the events surrounding incidents and what we can do to break the chain before we become victims ourselves.

Critical Decisions in Tec Diving

PADI Education and Content Development Executive Karl Shreeves looks at what cognitive and social sciences have to say about how we can make the right decisions when they matter most as divers, as well as avoiding common bad-decision pitfalls.

EVE Seminar Series at the Westgate Las Vegas Hotel and Casino

EVE Intro to Marketing

Wednesday, 14 November – 8:00-10:00 am
Pavilion 6

Research from DEMA shows that the return on investment for email marketing is $30 US earned for $1 US spent. There is no substitute for a well thought out email from your store directly into the palms of your new or returning customer. Letting them know about offers, PADI courses, trips, equipment and news is vital to increase your revenue. Learn how to take simple steps to revolutionize your interaction with your customers at key points of contact.

EVE Websites

Wednesday, 14 November – 10:00 am-12:00 pm
Pavilion 6

Discover how to make the seamless transition to a website that works for you and your customers. Get set up with more than 130 ready-to-go, high-end, customizable templates as well as a delivery platform for you to target the right customer at the right time with the right message. Come learn how these sites integrate with your marketing, schedules and your sales goals.

EVE Pro App

Thursday, 15 November – 8:00-10:00 am
Pavilion 6

Empower your instructors to drive your business with the new EVE Instructor App for iOS/Android/Web. Learn how the EVE Instructor App can directly connect to EVE in your store, which helps provide your instructors with a range of applications and tools necessary to successfully manage your business and promote your services.

New EVE Online Store

Thursday, 15 November – 10:00 am-12:00 pm
Pavilion 6

Come learn how to use the online store for eCommerce, online courses and event bookings. Learn about the EVE online store hybrid operations such as “Scuba and Swim” and “Fish and Dive,” which are easily managed with this completely new product architecture.

EVE Advanced Marketing

Friday, 16 November – 8:00-10:00 am
Pavilion 6

Keep in touch with your customers with the right message at the right time with EVE Marketing Agent. Attend this seminar to learn how to use EVE Marketing Agent to increase bookings, continuing education, dive trip sales and servicing.

EVE Ultimate

Friday, 16 November – 10:00 am-12:00 pm
Pavilion 6

Discover the complete system in which EVE Cloud hosting brings every feature and application of all of these products and services together in one place. There is a place for you and your customers, wherever they may be. Discover why EVE Synergy is the best award-winning system for the very best price.

PADI’s Room Block is Open

Book your room at the Westgate Las Vegas Resort and Casino for DEMA Show 2018, just steps away in the North Hall of the Las Vegas Convention Center. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll-free domestic calls.

PADI programs such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 729 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

7 Ways to Support Sharks During Shark Week

Whether you love or hate Shark Week, there’s no denying its influence. Now in its 30th year, the annual hyperbole bonanza draws millions of viewers and has been likened to the Super Bowl.

For most Millennials and all of Gen Z, everything they know about sharks may have come from Shark Week. The author of a recent article in Fortune writes, “I once asked a class of 125 undergraduates how many had watched [Shark Week], and just about every hand went up. I then asked how many had ever actually seen sharks in the wild. Just a few hands were raised. For my students—and most Americans—this means that the overwhelming majority of our exposure to sharks is through Shark Week.”

Join PADI®, Project AWARE® and thousands of shark fans around the world by spreading a positive message about our finned friends during Shark Week 2018. Here are a few ways to show your support and chum for new customers:

  • Shout Out for Sharks

Post shark-positive articles on social media throughout Shark Week and encourage your followers to show their support for sharks by re-sharing to their social channels. Here are a few of our favorites:

10 Surprising Facts About Sharks
18 Things More Dangerous Than Sharks

Cristina Zenato – Shark Whisperer
Shark Attack Survivor and Shark Advocate Mike Coots

7 Species of Sharks You Should Know
Why Does Shark Finning Happen?

Awesomely Interesting Shark Facts

Don’t forget to use #SharkWeek in your Twitter and Instagram posts.

  • Petition for Shark Protection

Sign and share the #DiversforMakos petition to help end uncontrolled mako shark fishing in the Atlantic. Dive centers with customers in the United States can also promote the petition to ban the sale of shark fins in the U.S.

  • Offer Shark Certification Cards
    Issue a limited-edition silky shark certification card to students who earn a certification during Shark Week. When processing the certification in the Online Processing Center, choose the Project AWARE card option. If you are not a 100% AWARE partner, a donation of $10 per student is required. Proceeds benefit the shark conservation efforts of Project AWARE.

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  • Host a Scuba Diving with Sharks Travel Night
    Shark Week is the perfect opportunity to promote shark diving experiences locally, or on your next dive trip. Host a Shark Week watch party preceded by a shark diving presentation, or schedule a shark diving info night and promote it during Shark Week.If you have shark diving in your area, check out Responsible Shark and Ray Tourism: A Guide to Best Practice from Project AWARE. If you have an active travel program, reference the guide to ensure you’re working with a responsible operator.

 

  • Promote the Shark Conservation Diver Specialty and Project AWARE

Any certified diver age 12 or older can enroll in the  AWARE – Shark Conservation Diver Specialty, and the certification counts towards the PADI Master Scuba Diver® Rating.If you’d like to offer something for nondivers, host a Project AWARE fundraising event. The fundraiser can be an athletic event where participants raise money (a “Finathon”), or it could be a donation challenge.

Set a goal and choose a fun incentive if the goal is met. The reward could be a stunt such as a staff member agreeing to wear a shark costume and hand out shark candy in a public place, or it could be a picnic or happy hour for fundraising participants.

  • Post/Host Shark Trivia
    Put together a list of 8-20 surprising shark facts. Use them as a daily trivia question to draw engagement on social media, or host a shark trivia night at a local pub or via Facebook live. Here are some question ideas to get you started:What is the largest shark on the planet?

True or false, “The Cookiecutter Shark”is real

How big is an average Megalodon shark tooth?

Check out the articles below for more fun shark facts:
Megalodon Shark Facts

7 Species of Sharks You Should Know
10 Surprising Facts About Sharks

Awesomely Interesting Shark Facts

  • Reward Customers Who Speak Up for Sharks

Issue a Shark Week challenge to customers and social media followers to share shark facts, sign up for a class or event, and donate to Project AWARE. Incentivize participation by giving away novelty items such as shark bite socks or a shark coffee mug to people who do all three. Or, buy random inexpensive items to create a sharky grab bag and invite shark challenge participants to come by the store and draw for a random prize.

Shark Week offers an unprecedented opportunity for shark lovers to cut through the hype and speak up for shark protection. Mark your calendar for Sunday, 22 July and spread the good word about sharks while promoting your business at the same time.

PADI Miniseminars at the 2018 DEMA Show

Here’s the line up of planned PADI® Miniseminars for the 2018 DEMA Show at the Las Vegas Convention Center is Las Vegas, Nevada, USA.

By attending the “Tour the New PADI Online Processing Center” and “PADI Products, Programs and Standards” miniseminars, along with two additional presentations, you can regain Teaching status after not renewing for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, you receive one credit for every three PADI Miniseminars attended. Attendance validation is required for credit and forms will be available at the seminars.

Tour the New PADI Online Processing Center (Required for Credit)

This seminar will give you an in-depth tour of the new PADI Online Processing Center. PADI staff will teach you how to distribute and process digital codes, manage digital forms and answer any questions you may have.

PADI Products, Programs and Standards (Required for Credit)

Discover how to leverage new products and programs to increase business, while learning about any additional standards changes that will affect your daily teaching.

Risk Management 2018: Protect Your Divers and Yourself

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

CDTC Q&A: What It Takes to Become a PADI Course Director

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Freediving + Scuba = Huge Potential

The PADI Freediver program is gaining momentum and you will benefit from adding freediving to your course offerings. Hear from successful PADI Members who have integrated freediver training into their businesses and have experienced great success.

Energize Your Instructor Development Program

Join the PADI Instructor Development team for a 60-minute workshop centered on building a comprehensive and successful instructor development program. Walk away with ideas to create a better customer experience and increase pro-level signups.

Sneak Peek at PADI’s Next Generation Digital Products

Come see the next generation of eLearning digital products and take a tour of the new digital delivery platform. Find out what’s available now and what’s coming down the pike.

Marketing to Youngsters: How to Leverage a Generation to Grow Diving

Did you know Millennials will outnumber Baby Boomers by 2019? Or that Generation Z represents 25 percent of the US population? This seminar will give you tips to tap into the youth market to not only grow your business but also lift the industry as a whole.

Mastering the Art of Entry-Level Conversion

Are you leveraging every tool or opportunity to convert new customers into new divers? Discover the top 10 best practices to increase entry-level certifications, and hear from members who have seen great success using easy-to-implement tactics.

Discover a New World of Opportunity through PADI Travel™

Learn how to use PADI Travel offerings to increase course sales and profits. Already have a travel program? Come learn how you can get involved in the affiliate program to help supplement your travel program.

Conservation as a Business Plan

While remaining committed to safe and responsible diver education, together we can make a significant impact on key issues facing the planet by elevating environmental consciousness in all PADI Divers. Come find out how you can integrate conservation into your business plan to increase profits while preserving the ocean for future generations.

Leveraging PADI Tools to Increase Diver Loyalty and Retention

Discover how to create lifelong divers by leveraging My PADI Club. In this seminar, you’ll learn how you can grow and advertise your business, build stronger relationships with your customers, and keep divers diving for a lifetime.

PADI Partners

Project AWARE® Specialty Workshop – Revised and Relaunched!

In this interactive workshop, you’ll discover new and exciting ways to teach the revised Project AWARE Specialty. Guided by Project AWARE’s 10 Tips for Divers to Protect the Ocean Planet, you’ll gain practical tools and teaching tips that will make this the go-to course at your dive center or resort. Be prepared for discussion, action and sharing of ideas. You’ll walk away from this workshop ready to turn your divers into the next generation of ocean advocates.

From Swim to Scuba: How to Grow Your Business with PADI Swim School

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

Tec Seminars in the Tec Resource Center

Breaking the Accident Chain

No one ever thinks they will have an accident when starting a dive. Accidents don’t generally occur from a single failure but are caused by a series of events the victim didn’t predict could happen. This presentation will explore the events surrounding incidents and what we can do to break the chain before we become victims ourselves.

PADI’s Room Block is Open

Book your room at the Westgate Las Vegas Resort and Casino for DEMA Show 2018, just steps away in the North Hall of the Las Vegas Convention Center. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll-free domestic calls.

PADI programs such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 729 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

2018 PADI Women’s Dive Day Video Contest: Win a Free Membership Renewal

By Tara Bradley Connell

Share a video from your PADI Women’s Dive Day event this July 21, 2018, and you could win a free 2019 PADI Membership Renewal.

To help promote PADI’s Women’s Dive Day, the PADI marketing team is searching for videos that reflect what the day is all about – empowering women divers. Enter: the 2018 PADI Women’s Dive Day Global Video Contest.

The winning videos will be the featured in the 2019 event promotional video and the winning entrants will receive a free 2019 PADI Membership Renewal.

How it works:

  1. Register to host a PADI Women’s Dive Day event on July 21, 2018. Register here.
  2. Film your event, giving regards to PADI standards and safe marine life practices.
  3. Get signed releases from participants. Download a sample release here.
  4. Edit footage to no longer than two minutes in length/minimum 1080p.
  5. Submit entries to womendive@padi.com. Be sure to include the entrant’s name, PADI Member/Store number, and contact information.
  6. Send video via file-sharing services such as WeTransfer or Dropbox.
  7. Six winners will be notified via email.

Need some inspiration? Check out last year’s PADI Women’s Dive Day video here:

Click here to see Official Rules

2018 PADI Women’s Dive Day Global Video Contest Official Rules

Eligibility: PADI’s Women’s Dive Day Global Video Contest (“Contest”) is open to PADI Individual Members worldwide who are 18 years of age or older, and to and PADI Dive Centers/Resorts worldwide (“Entrant”) who are hosting a PADI Women’s Dive Day 2018 event (“Event”). Individual Members include PADI Divemasters, Assistant Instructors, Open Water Scuba Instructors, Specialty Instructors, Master Scuba Diver Trainers, IDC Staff Instructors, Master Instructors, Course Directors, Freediver Instructors, Advanced Freediver Instructors, Master Freediver Instructors and Freediver Instructor Trainers. Entrants must be current Members in good standing with no open quality assurance issues. Employees, officers, directors and family members of employees of PADI Worldwide Corp. and all related and affiliated companies (collectively referred to as “PADI”), globally, are not eligible for the Contest. Contest is void in the Australian Capital Territory (ACT) of Australia and anywhere restricted or otherwise prohibited by law.

General Rules and Conditions: By entering the Contest, you agree to be bound by these Official Rules. The winning entries will be used in a video montage to promote PADI Women’s Dive Day 2019.

How to Enter: Entrants can submit video footage from the 2018 Women’s Dive Day Event hosted by PADI in July 2018 (“Contest Submission”). Entries can be submitted by email to: josh.shave@padi.com. Videos must be sent using a file sharing service such as We Transfer or Dropbox. Contest Submissions should contain underwater and/or topside video footage of Entrants showcasing their 2018 Women’s Dive Day event. Submission should include Entrant’s name, PADI Member Number and contact information.

All video file types will be accepted, however the following parameters are preferred:

  • Video Codec: 264
  • Frame rate: Preferably 29.97, but 24 and 25 are accepted as well.
  • Field Order: Progressive
  • Aspect: Square Pixels (1.0)
  • Size and bitrate:
    1280×720 for 720p  HD video, 5Mbs – 10Mbs bitrate
    1920×1080 for 1080p HD video, 10Mbs – 20Mbs bitrate
  • Sound codec:AAC
  • Sound sample rate: 48 kHz

Multiple entries will be accepted per Entrant. Entries may be submitted beginning 21 July 2018, 9:00am PST and all entries must be received by 21 August 2018, 11:59pm PST.

Contest Submission Judging Criteria: At the conclusion of the Contest Submission Period the judges (three PADI staff) will review all eligible entries received and select the Winners based on inspiration, quality of footage, originality and/or best overall depiction of the Event. Contest Submissions should be a video that showcases women in diving. All underwater environments are allowed (pool, freshwater, ocean). The primary objective is to promote women in diving and the PADI Women’s Dive Day 2019 event, but the footage can also show all participants in the 2018 event regardless of age or gender. PADI Safe Diving Practices and other recognized, conservative dive techniques and circumstances should be reflected in the footage. Footage that shows any touching or damaging of marine life will not be considered. Video should be under two minutes in length. High resolution photos (minimum 1000 pixels) and/or event description and quotes welcomed, but video must be submitted to be considered. Video submissions should be a minimum 1080p.

Entrants warrant that the Contest Submissions they submit to the Contest are their own videos and/or photos. Each entrant gives PADI and/or its designee the legal unlimited rights to use any Contest Submission Entrant submitted for this Contest, whether it is a winning entry or not, without photo and/or video credit. Entrant warrants that all information provided is accurate and that Entrant personally took the video and/or photo(s) submitted for this Contest or has written permission from the videographer/photographer to submit the video and/or photo(s) for this Contest, and that Entrant has the legal right to use any Entry submitted by Entrant for this Contest. PADI’s use of Entrant’s Contest Submission will not violate any third party rights. All Entrants agree to release, discharge, and hold harmless PADI and its affiliates, subsidiaries, advertising agencies, agents and their employees, officers, directors, and representatives from any claims, losses, and damages arising out of their participation in this Contest, any Contest-related activities, and the acceptance and use, or misuse of any prize awarded hereunder. By entering a  Contest Submission each entrant  hereby grants PADI the non-exclusive royalty-free irrevocable rights, in its sole discretion, to use, reproduce, copy, publish, display, distribute, perform, translate, sublicense, adapt, modify, create derivative works from and otherwise exploit the Contest Submission (in whole or in part) and to incorporate the Contest Submission in other works, in any and all markets and media, whether now known or hereafter developed, throughout the universe in perpetuity; these rights are granted to PADI whether or not the submission is a winning submission. Winner (“Winner”) will be required to sign and complete a Publicity Release & Affidavit of Eligibility and return it to PADI within 5 days of notification, otherwise the prize may be forfeited and awarded to an alternate Entrant. Winner gives PADI unlimited rights to use Winner’s name, picture, Contest Submission and likeness, globally, in advertising and publicity for this Contest, and for any other PADI use, without further compensation, where permitted by local law. Such use may include but is not limited to PADI YouTube Channel and related scuba YouTube Channels, Facebook, Twitter, Instagram, www.padi.com and press releases. No substitution of prize is permitted. PADI’s decision and selection of the Winners shall be final.

Contest Prize and Approximate Retail Value (ARV): There will be a total of six Contest winners. Each Winning Entrant will win the following prizes:

1-year 2019 PADI Membership renewal for Winning Entrant’s 2019 membership level (ARV varies based on membership level*)

*Note: The 2019 Member Renewal value is subject to the actual 2019 PADI Membership Renewal Fee for the relevant Member level once set for the 2019 Membership year.

All federal, state/provincial/territorial, and local taxes, fees and surcharges and taxes (whether foreign or domestic, and including income, sales, and import taxes) on prizes are the sole responsibility of the Winner.

Winner Selection: Winners will be chosen by 31 August 2018. Winners will be notified within 10 days of selection via the email address that they entered the Contest through. PADI is not responsible for lost or misdirected mail or email. PADI’s decision and selection of the Winner shall be final.

PADI or its affiliates may rescind any promotion found to contain errors, without liability, at PADI’s sole discretion.

This Contest shall be governed and construed in accordance with the laws of the State of California, United States of America, exclusive of its choice of laws principles. The California State courts of Orange County or the United States District Court for the Southern District of California shall have exclusive jurisdiction and venue over any dispute arising out of or relating to this Contest.

Chances of winning are dependent upon the number of entries received, and the opinion of judges regarding the judging criteria.

PADI Women’s Dive Day Marketing Guide

Check out PADI Women’s Dive Day Event Marketing Guide that includes a timeline for planning and promoting your special event.

Make sure you list your event on the event locator,  so that you get in on the publicity about Women’s Dive Day through PADI’s Facebook/Instagram campaigns, email campaigns, digital remarketing and consumer press releases. Don’t miss out on this great opportunity to celebrate diving and welcome new customers into your business.