Career Freedom is at Your Fingertips

Navigating through life is a chore on its own so why not enjoy the ride?

Becoming a PADI Open Water Scuba Instructor gives you career freedom, ignites new passions, provides meaningful challenges and opens up endless opportunities to travel abroad while making a living.

If that isn’t enough, consider this:

  • Three out of four divers choose PADI certifications – providing you with the largest market share of new customers in the diver training industry.
  • PADI Dive Centers and Resorts are located in 183 countries and territories  – providing you with the ability to travel and work around the globe as well as to explore local leadership opportunities.
  • There are more than 300 active classified listings seeking instructors for employment on the PADI Pros’ Site (updated daily) .

Contact your local PADI Instructor Development Center or Resort to determine the easiest path to becoming a PADI Instructor and use these resources to learn more.

Increase Productivity with PADI Master Scuba Diver™

Written by John Kinsella

There’s an old saying about the first step in a famous recipe: First, catch your rabbit. There’s a useful parallel here for PADI® Professionals. If you’re looking for a simple recipe to increase your productivity and have a lot of fun while you do it, first become at least a Master Scuba Diver Trainer. Then you have what you need to train Master Scuba Divers, and that’s a recipe for success.

Back in 1973, PADI Master Scuba Diver (MSD) was introduced as the ultimate recreational diver certification. Fewer than two percent of divers ever achieve the rating. Master Scuba Divers are the best of the best, an elite group of respected divers who have earned the rating through extensive training and experience. As you know, the path to MSD starts with PADI Open Water Diver certification, followed by Advanced Open Water Diver and Rescue Diver and five PADI Specialty Diver certifications. Before earning the rating, divers also have to log 50 dives. It’s open to all divers, who must be at least 12 years old.

The odds are you don’t know a great number of Master Scuba Divers. Here’s why, in the words of a few PADI Members who do know MSDs because they’ve trained a lot of them. Increasing your MSD certifications is something you may want to change as a matter of urgency.

Making Specialty Training Mainstream

Natalie Hunt is a very active PADI Course Director with PADI Five Star IDC Assava Dive Resort on Koh Tao, Thailand. She first trained Master Scuba Divers while working in Florida, USA, for Action Quest, running sailing and scuba summer camps for teens. The groups would stay for three weeks and specialties were a big part of the program. While working in the Cayman Islands, she would routinely link Enriched Air Diver with Open Water Diver course Dive Four. Hunt brought this experience with her when she arrived on Koh Tao in 1997 and has since made a point of taking specialty training, and Master Scuba Diver, mainstream.

“I incentivize PADI Rescue Divers to learn more about the different specialty programs,” Hunt says. “Here at Assava, I’ve created a program where if students come as Rescue Divers, they can stay and do all their dives and five specialties for one cost and it’s a great incentive for them to become Master Scuba Divers. Some people stay and do MSD only, others choose to do MSD and PADI Divemaster combined. It really depends on the time they have here on Koh Tao. Many people have the time to complete the dives needed.”

Hunt packages specialties (a recurring theme while researching this article) in other ways too. “We have PADI Deep, Wreck and Enriched Air Diver courses that we offer as a Tri Spec,” she says. “If they do those as a package they get a discount and all the dives are included.”

Hunt also uses specialty training to keep things interesting for PADI Pros, herself included. “Some divers, especially divemasters, have shown real interest in sidemount diving. Instead of me personally teaching that, even though I’m qualified, I have other instructors who are experienced technical divers and I ask them to teach the Sidemount Diver courses,” she explains.

“We also teach Self-Reliant Diver courses and recently I took on DSMB, which was quite interesting when I taught it for the first time with one of my divemasters. It was a good challenge for both the DM and me personally.”

Any Experts on Staff?

Using experts to help with specialties is a great way to increase the pool of potential MSDs. Hunt has a marine biologist – a past student – who adds real value to Assava’s Coral Reef Conservation specialty. “Her background knowledge of marine science and biology adds more insight to that program,” she says.

Hunt’s experience in the resort -environment has some real commonalities with Lee Johnson’s experience at PADI Five Star CDC Perth Scuba in Western Australia. When Perth Scuba opened 14 years ago, most of the training was comprised of core courses: Open Water, Advanced Open Water and Rescue Diver. “We didn’t have a lot of time for the specialties,” Johnson says. “We were running on minimal staff.”

But Johnson always surveyed -customers and asked about their interests and their motivation to take up scuba. “The usual favorites, such as wreck and deep diving, came out prominently in the beginning. So we started running a lot more of those types of courses,” he says. But there was a problem – one which many PADI Pros will recognize. “We would schedule a course and only have two or three students on it; not really enough to make it cost effective,” he recalls. “But you have to run it or lose face. It’s a double-edged sword – you either run it and lose money or you don’t run it and lose customers who won’t sign up for other courses because they believe you won’t run them.”

From a business efficiency perspective, Johnson had to do something. One plan was to sell gear, as most of the specialties have some sort of associated equipment. Another plan was to increase the number of specialties people did. “The MSD program seemed to be the way to do it,” he says.

“We came up with our Master Scuba Diver Challenge. We advertised five specialties and a free rescue course as a package. Divers came in, put their credit cards on the counter and chose five specialties from three levels,” Johnson says. “For level one, they chose two of the more expensive courses to run, such as those that include boat dives. Then they’d pick two courses from level two, which were more knowledge based and often had shore dives. And they chose one course from level three, which is all knowledge-based, such as the Equipment Specialist course.”

After each course, divers get a Perth Scuba T-shirt with “Master Scuba Diver Challenge” on the back and the course they completed listed on the front. They collect all the different T-shirts and, once they complete everything, they get a limited edition T-shirt that lists all the specialties and says “Master Scuba Diver Challenge Mission Accomplished.” Johnson pointed out how effective this recognition was: “Divers loved them and we’d get to see them wearing the shirts all over the place.”

To top this off, Johnson introduced the Ultimate Master Scuba Diver Challenge Weekend competition. All students who completed the MSD challenge would be eligible for the competition. This was like a mini Olympics complete with quiz questions about general diving knowledge, a pool skills assessment and a stamina challenge (all basic stuff and fun focused). The winner got a trip to Sydney with an instructor, all expenses paid, and a brand-new scuba set (Johnson negotiated a great deal on this once-a-year event).

Do Rabbits Hop?

Was this a success?  “We ran the first challenge four years ago and we had 43 participants who came through that year. We were picking up students who had a few specialties under their belts from different dive shops as well. We let them enter as long as they did their last specialty with us,” he says.

Another major benefit of Perth Scuba’s MSD challenge is that many instructors started to really enjoy teaching specific specialty courses. “Now we have a group of instructors who have designed their own presentations with local content, such as videos and images of our divers on the wrecks they’ll dive,” says Johnson. “This works really well.”

The last word belongs to Jong-Moon Lee from PADI Five Star Dive Resort Ocean Player Dive in Cebu, Philippines. Ocean Player Dive is one of the largest PADI Dive Centers in the Philippines, with a continuing education ratio pushing 50 percent. Lee mentions the importance of linking specialties: Deep and Enriched Air Diver make a great combination. He makes great use of the facilities at hand: Easy access from shore makes for easy night dives; consequently, PADI Night Diver is the number three specialty at Ocean Player Dive.

But the main point Lee makes about creating Master Scuba Divers is fundamentally simple and an essential ingredient in the MSD success recipe: “Take the time after the Advanced Open Water Diver course to explain about the specialties and the MSD rating. Make sure students know that they have already completed dive one of the associated specialty,” he says.

One thing is for certain – divers will have no interest in something they know nothing about.

If you aren’t already a Master Scuba Diver Trainer or can’t yet teach all the PADI Specialty Diver courses you’d like, contact a PADI Course Director to enroll in a few Specialty Instructor Training courses or a Master Scuba Diver Trainer preparatory course.

The Secret to Increasing Certifications Every Successful Instructor Knows

written by Megan Denny

Certain PADI® courses may be taught at the same time to enhance student knowledge or improve diver comfort. For example, you can teach the PADI Dry Suit Diver Specialty as part of the Open Water Diver® course. In addition to helping student divers gain experience and confidence, the instructor can earn certifications twice as fast.

Selling one person two classes isn’t as difficult as it may seem. Today’s consumers are used to being offered upgrades and add-ons when making a purchase. Whether it’s a phone case, extra legroom on an airplane, or an upgrade to a larger rental vehicle, most people appreciate the option to tailor a purchase to their individual needs.

By combining PADI courses, you give students the opportunity to customize their dive experience. At the same time, you’ll quickly gain certifications to reach the Master Scuba Diver Trainer (MSDT) or Master Instructor rating. Even if you’re already a seasoned instructor, increasing your Master Scuba Diver certs can help you win a free 2019 PADI membership renewal.

PADI Open Water Diver + Specialties

By pairing a PADI Specialty with the PADI Open Water Diver course you can add value to your Open Water program and boost your certification numbers. Here are a few ways to go about it:

Open Water and Digital Underwater Photographer
Underwater photography consistently ranks as one of the top interests for new divers. Invite students to make their scuba experience #instaworthy by bundling the Digital Underwater Photographer Specialty Course with Open Water. Here’s how to link the two courses together:

  • Integrate the Digital Underwater Photographer knowledge development at any point during the Open Water course
  • Conduct the Digital Underwater Photographer Level One photo dive in confined water any time after Confined Water Dive 3, or in open water as part of the tour portion of Open Water Dive 4.
  • Complete the additional open water dive for Digital Underwater Photographer Level Two certification at any point after the student diver’s Open Water certification dive.

IMPORTANT:

  • You must have the relevant PADI Specialty Instructor Rating
  • Do not conduct more than three training dives in one day

Open Water and Full Face Mask
One of the most-clicked PADI blog posts of all time is The Full Face Mask Diving Experience. Fulfill divers’ curiosity by combining the Full Face Mask Diver specialty with the Open Water Diver course. Here’s how:

  • Integrate knowledge development any time during the course
  • Conduct the Full Face Mask Confined Water Dive any time after Confined Water Dive 3.
  • Conduct Full Face Mask Dive 1 after Open Water Dive 3.
  • Integrate Full Face Mask Dive 2 with Dive 4, or complete both Full Face Mask Dives after Dive 4.

Open Water and Peak Performance Buoyancy
The most popular course combo we see is Open Water with the Peak Performance Buoyancy Specialty course (PPB). Add PPB knowledge development whenever its convenient during the Open Water Diver course and conduct Peak Performance Buoyancy Dive 1 skills any time during Dive 2, 3 or 4. The student must complete one additional dive beyond their Open Water course dives to complete the Peak Performance Buoyancy Dive 2 skills.

Other specialties that may be linked to the Open Water Diver course include:

Altitude Diver– integrate knowledge development at any time and conduct all four Open Water Course dives at altitude. Complete Altitude Dive 1 skills during Dives 2, 3, and 4. Lastly, conduct one additional dive after the Open Water Course dives to complete the Altitude Dive 2 skills – and the specialty course.

Delayed Surface Marker Buoy Diver (DSMB) – integrate knowledge development any time during the Open Water course. Conduct DSMB Dive 1 skills any time during Dive 2, 3 and 4. Conduct another dive beyond the Open Water Course dives to complete DSMB Dive 2 skills, and the DSMB Specialty.

Dry Suit Diver – integrate knowledge development, confined water performance requirements and conduct all four course dives in a dry suit. Complete Dry Suit Dive 1 skills during Dives 2, 3, and 4. Conduct another dive after the Open Water Course dives dives to complete the Dry Suit Dive 2 skills, and the Dry Suit Specialty.

Sidemount Diver – integrate knowledge development, confined water requirements and practical application anytime during the Open Water course. Complete Sidemount Dive 1 skills during Dives 2, 3 or 4. Conduct Sidemount Dives 2 and 3 after Open Water Diver certification. Minimum student diver age is 15.

Specialties without Dives
Enriched Air Diver may be combined with any core PADI course, even Open Water.* Integrate Enriched Air knowledge development, the pre-dive simulation and practical application exercises at any time during a PADI scuba course. Enriched air dives are not required, however, the minimum student diver age is 12.

* The student must complete their Open Water Diver certification before being certified as an Enriched Air Diver, but you can plan dive 4 using Enriched Air.

The Project AWARE Specialist and AWARE Coral Reef Specialty courses do not require dives and may be added to any PADI course. Consider offering these certifications as part of an Eco Master Scuba Diver program.

Emergency Oxygen Provider + PADI Rescue Diver
The Emergency Oxygen Provider Specialty course can replace Rescue Exercise 9 in the PADI Rescue Diver course (first aid for pressure-related injuries and oxygen administration). Incorporate knowledge development at any point before or during your Rescue Diver course.

Bridging the Gap

Open Water to PADI Advanced Open Water
Divers often say they don’t feel ready to enroll in the Advanced Open Water course. But as every PADI Pro knows, Advanced Open Water is the ideal way for new divers to build confidence and improve their skills.

An easy way to help divers take the next step is to conduct an adventure dive following Open Water Dive 4. Dive Against Debris, Peak Performance Buoyancy and Underwater Naturalist are great options. Incorporate the knowledge development into your briefing, and when the dive is over, ask students if they had fun and what they learned. Then tell them that’s what the Advanced Open Water class is all about!

Important:

  • Students who choose to enroll in your Advanced Open Water class must complete the Continuing Education Administrative Document (10038 or EU 10541) before the second Adventure Dive.
  • Do not conduct more than three training dives in one day.

Advanced Open Water to Specialties
Each Adventure Dive from the Advanced Open Water Diver course may count toward Dive 1 of a standardized PADI/AWARE Specialty Diver course (or vice versa) if the diver has completed the relevant knowledge review. Your Advanced Open Water Divers may not realize they’ve completed half of a PADI Specialty course (see pages 32-33 of the 2018 PADI Instructor Manual to view the number of dives required for each specialty, most only require two dives, but some require three or four).

Exception: For the Digital Underwater Photography Specialty, Dive 1 may credit as an Adventure Dive only if it is conducted using scuba equipment in open water. If not, then credit Digital Underwater Photography Dive 2.

Discover Scuba® Diving to Open Water Diver
By conducting Confined Water Dive 1 skills during the Discover Scuba Diving (DSD) program, you can:

  • Add value to your DSD program
  • Help student divers build confidence
  • Award Confined Water Dive 1 credit to successful participants
  • Sell more Open Water classes

Students who successfully complete the confined water skills and participate in the optional open water dive may also earn credit towards Dive 1 of Open Water. Brief and conduct Open Water Dive 1 skills with DSD participants who have previously mastered Confined Water Dive 1 skills. Students who are successful earn credit towards Open Water Dive 1.
Open Water to Rescue Diver
PADI Open Water Divers can improve their confidence, become better buddies, and get a taste of the serious fun divers have in the PADI Rescue Diver course by participating in the confined water session. It’s also a great way to keep divers active during colder months when open water diving may not be possible.

Open Water Divers may participate in both Rescue Diver Knowledge Development and Rescue Exercises in confined water. They may also earn the Emergency Oxygen Provider Specialty which takes the place of Rescue Exercise 9 (see above).

IMPORTANT: Do not combine the performance requirements for two or more dives, such as Adventure Dives or specialty course dives, into one dive so that credit is received for more than one rating.

By linking PADI courses, you can become a MSDT, or Master Instructor much faster than teaching each course separately. Plus, you’ll help students work their way to the prestigious Master Scuba Diver rating. Last but not list, you might win a free 2019 renewal by participating in the PADI Master Scuba Diver Challenge.

PADI Programs at 2018 DEMA Show

PADI® Programs at the Westgate Las Vegas Hotel and Casino

PADI Social

Tuesday, 13 November – 6:00-8:00 pm
Ballroom: Paradise Pavilion North

Kick off the DEMA Show week with the PADI Social in the Westgate Las Vegas Hotel and Casino Paradise Ballroom. Mingle and network with scuba industry colleagues, PADI staff and hundreds of your friends as we celebrate the year’s successes and look forward to an exciting year ahead.

Course Director Update

Tuesday, 13 November – 7:30 am-12:30 pm
Ballroom: Paradise Pavilion North
Early registration fee: $335  US
After 25 October: $345 US

This year’s Course Director Update focuses on the all-new Instructor Development Course that’s coming soon along with PADI’s optimized digital product suite. The update reviews the revised IDC standards and curriculum including a preview of the new eLearning component and evaluation tools. It also covers the new PADI eLearning® environment, updated and expanded course offerings and the enhanced PADI Online Processing Center. The update will feature breakout sessions to cultivate interaction and engagement with colleagues and PADI Staff. Renewed, Teaching status Course Directors qualify to attend the half-day program. Topics include:

  • IDC eLearning and the Revised Curriculum
  • What’s New: PADI’s Optimized Digital Product Suite – Revitalized, Globalized and Streamlined
  • Knowledge Development Evaluation Training Workshop
  • Confined and Open Water Evaluation Training Workshop

Also at the Course Director Update, don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.
To register for the program, download the registration form or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

IDC Staff Instructor Update

Friday, 16 November – 8:00 am-12:00 pm
Pavillion 1
Early registration fee: $335  US
After 25 October: $345 US

This year’s IDC Staff Instructor Update focuses on the all-new Instructor Development Course that’s coming soon along with PADI’s optimized digital product suite. The update reviews the revised IDC and Assistant Instructor course standards and curriculum including a preview of the new eLearning component and evaluation tools. It also covers the new PADI eLearning® environment, updated and expanded course offerings and the enhanced PADI Online Processing Center. Renewed, Teaching status IDC Staff Instructors qualify to attend the half-day program. Topics include:

  • IDC eLearning and the Revised Curriculum
  • What’s New: PADI’s Optimized Digital Product Suite – Revitalized, Globalized and Streamlined
  • Knowledge Development Evaluation Training Workshop
  • Confined and Open Water Evaluation Training Workshop

To register for the program, download the registration form or contact Yvonne Lara a at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Adaptive Techniques Specialty Program Orientation

Wednesday, 14 November – 8:00 am-12:00 pm
Ballroom: D and E
Early registration fee: $207  US
After 25 October: $265 US

This half-day program introduces the PADI Adaptive Techniques Specialty Program to PADI Instructors and PADI Course Directors. If you want to learn techniques and effective approaches for teaching and supervising divers of varying abilities and physical challenges, this program is for you. Many of the concepts discussed apply to all diver training, but this focused practice will also raise your awareness and strengthen your student-centered teaching ability. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Program Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders and the PADI Adaptive Support Diver Specialty course to divers.

To register for the program, download the registration form or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

Emergency First Response® Instructor Trainer

Thursday, 15 November – 8:00 am-1:00 pm
Ballroom: D and E
Fee: $639 US

This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.

To register for the program, download the registration form or contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.

PADI Business Academy: Google Ads Made Easy

Saturday, 17 November – 8:00 am-12:00 pm
Pavilion 4

A step-by-step interactive seminar focused on implementing Google Ad campaigns. Stay ahead of the curve by learning how to properly market your business and services with Google advertising. This seminar will focus on how to plan, prepare and implement Google AdWords and Display Ad campaigns,complemented by live demonstrations and workshops.
Note: CDTC applicants can earn three seminar credits by attending this workshop.

Early-bird registration fee:

$100 US for PADI Five Star Dive Centers and Resorts
$115 US for PADI Dive Centers, Resorts, Recreational Centers and Boats
$125 US for Individual Members
After 25 October, add $25 US

To register for the program, download the registration form or contact Lisa Joralemon at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2552 to register.

PADI Miniseminars at the Las Vegas Convention Center is Las Vegas, Nevada, USA.

By attending the “Tour the New PADI Online Processing Center” and “PADI Products, Programs and Standards” miniseminars, along with two additional presentations, you can regain Teaching status after not renewing for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, you receive one credit for every three PADI Miniseminars attended. Attendance validation is required for credit and forms will be available at the seminars.

Tour the New PADI Online Processing Center (Required for Credit)
Wednesday, 14 November – 11:00 am-12:00 pm (Room N255)
Thursday, 15 November – 3:00-4:00 pm (Room N253)
Friday, 16 November- 1:00-2:00 pm (Room N253)

This seminar will give you an in-depth tour of the new PADI Online Processing Center. PADI staff will teach you how to distribute and process digital codes, manage digital forms and answer any questions you may have.

PADI Products, Programs and Standards (Required for Credit)
Wednesday, 14 November – 2:00-3:00 pm (Room N253)
Thursday, 15 November – 10:00-11:00 am (Room N253)
Friday, 16, November – 4:00-5:00 pm (Room N253)

Discover how to leverage new products and programs to increase business, while learning about any additional standards changes that will affect your daily teaching.

Risk Management 2018: Protect Your Divers and Yourself
Wednesday, 14 November – 10:00-11:00 am (Room N253)
Thursday, 15 November – 11:00 am–12:00 pm (Room N253)
Friday, 16, November – 2:00-3:00 pm (Room N253)

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

CDTC Q&A: What It Takes to Become a PADI Course Director
Wednesday, 14 November –3:00-4:00 pm (Room N255)
Thursday, 15 November – 1:00-2:00 pm (Room N253)

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Freediving + Scuba = Huge Potential
Thursday, 15 November – 4:00-5:00 pm (Room N253)
Friday, 16 November – 2:00-3:00 pm (Room N255)

The PADI Freediver program is gaining momentum and you will benefit from adding freediving to your course offerings. Hear from successful PADI Members who have integrated freediver training into their businesses and have experienced great success.

Energize Your Instructor Development Program
Thursday, 15 November – 4:00-5:00 pm (Room N255)
Friday, 16 November – 3:00-4:00 pm (Room N253)

Join the PADI Instructor Development team for a 60-minute workshop centered on building a comprehensive and successful instructor development program. Walk away with ideas to create a better customer experience and increase pro-level signups.

Sneak Peek at PADI’s Next Generation Digital Products
Wednesday, 14 November – 3:00-4:00 pm (Room N253)
Thursday, 15 November – 2:00-3:00 pm (Room N253)

Come see the next generation of eLearning digital products and take a tour of the new digital delivery platform. Find out what’s available now and what’s coming down the pike.

Marketing to Youngsters: How to Leverage a Generation to Grow Diving
Wednesday, 14 November – 11:00 am-12:00 pm (Room N253)
Thursday, 15 November – 1:00-2:00 pm (Room N255)

Did you know Millennials will outnumber Baby Boomers by 2019? Or that Generation Z represents 25 percent of the US population? This seminar will give you tips to tap into the youth market to not only grow your business but also lift the industry as a whole.

Mastering the Art of Entry-Level Conversion
Wednesday, 14 November – 4:00-5:00 pm (Room N255)
Friday, 16 November – 11:00 am-12:00 pm (Room N253)

Are you leveraging every tool or opportunity to convert new customers into new divers? Discover the top 10 best practices to increase entry-level certifications, and hear from members who have seen great success using easy-to-implement tactics.

Discover a New World of Opportunity through PADI Travel™
Wednesday, 14 November – 10:00-11:00 am (Room N255)
Friday, 16 November – 11:00 am-12:00 pm (Room N255)

Learn how to use PADI Travel offerings to increase course sales and profits. Already have a travel program? Come learn how you can get involved in the affiliate program to help supplement your travel program.

Conservation as a Business Plan
Wednesday, 14 November – 4:00-5:00 pm (Room N253)
Thursday, 15 November – 10:00-11:00 am (Room N255)

While remaining committed to safe and responsible diver education, together we can make a significant impact on key issues facing the planet by elevating environmental consciousness in all PADI Divers. Come find out how you can attract younger divers, differentiate your dive center and integrate conservation into your business plan to increase profits while preserving the ocean for future generations. Showing you how to align your business with PADI Pillars of Change and Project AWARE will be the focus of this seminar.

Leveraging PADI Tools to Increase Diver Loyalty and Retention
Wednesday, 14 November – 1:00-2:00 pm (Room N253)
Friday, 16 November – 10:00-11:00 am (Room N253)

Discover how to create lifelong divers by leveraging My PADI Club. In this seminar, you’ll learn how you can grow and advertise your business, build stronger relationships with your customers, and keep divers diving for a lifetime.

PADI Partners

Project AWARE® Specialty Workshop – Revised and Relaunched!
Thursday, 15 November – 2:00-3:00 pm (Room N255)
Friday, 16 November – 1:00 -2:00 pm (Room N255)

In this interactive workshop, you’ll discover new and exciting ways to teach the revised Project AWARE Specialty. Guided by Project AWARE’s 10 Tips for Divers to Protect the Ocean Planet, you’ll gain practical tools and teaching tips that will make this the go-to course at your dive center or resort. Be prepared for discussion, action and sharing of ideas. You’ll walk away from this workshop ready to turn your divers into the next generation of ocean advocates.

From Swim to Scuba: How to Grow Your Business with PADI Swim School
Wednesday, 14 November – 1:00-2:00 pm (Room N255)
Thursday, 15 November – 3:00-4:00 pm (Room N255)

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

EVE Diving Services Will Grow Your Business
Wednesday, 14 November – 2:00-3:00 pm (Room N255)
Friday, 16 November – 3:00-4:00 pm (Room N255)

Come see how the EVE Ultimate System can help you overcome the barriers of cost, time and training and show you how to implement a single, integrated approach to your store’s marketing and sales needs.

Tec Seminars in the Tec Resource Center

Breaking the Accident Chain

No one ever thinks they will have an accident when starting a dive. Accidents don’t generally occur from a single failure but are caused by a series of events the victim didn’t predict could happen. This presentation will explore the events surrounding incidents and what we can do to break the chain before we become victims ourselves.

Critical Decisions in Tec Diving

PADI Education and Content Development Executive Karl Shreeves looks at what cognitive and social sciences have to say about how we can make the right decisions when they matter most as divers, as well as avoiding common bad-decision pitfalls.

EVE Seminar Series at the Westgate Las Vegas Hotel and Casino

EVE Intro to Marketing

Wednesday, 14 November – 8:00-10:00 am
Pavilion 6

Research from DEMA shows that the return on investment for email marketing is $30 US earned for $1 US spent. There is no substitute for a well thought out email from your store directly into the palms of your new or returning customer. Letting them know about offers, PADI courses, trips, equipment and news is vital to increase your revenue. Learn how to take simple steps to revolutionize your interaction with your customers at key points of contact.

EVE Websites

Wednesday, 14 November – 10:00 am-12:00 pm
Pavilion 6

Discover how to make the seamless transition to a website that works for you and your customers. Get set up with more than 130 ready-to-go, high-end, customizable templates as well as a delivery platform for you to target the right customer at the right time with the right message. Come learn how these sites integrate with your marketing, schedules and your sales goals.

EVE Pro App

Thursday, 15 November – 8:00-10:00 am
Pavilion 6

Empower your instructors to drive your business with the new EVE Instructor App for iOS/Android/Web. Learn how the EVE Instructor App can directly connect to EVE in your store, which helps provide your instructors with a range of applications and tools necessary to successfully manage your business and promote your services.

New EVE Online Store

Thursday, 15 November – 10:00 am-12:00 pm
Pavilion 6

Come learn how to use the online store for eCommerce, online courses and event bookings. Learn about the EVE online store hybrid operations such as “Scuba and Swim” and “Fish and Dive,” which are easily managed with this completely new product architecture.

EVE Advanced Marketing

Friday, 16 November – 8:00-10:00 am
Pavilion 6

Keep in touch with your customers with the right message at the right time with EVE Marketing Agent. Attend this seminar to learn how to use EVE Marketing Agent to increase bookings, continuing education, dive trip sales and servicing.

EVE Ultimate

Friday, 16 November – 10:00 am-12:00 pm
Pavilion 6

Discover the complete system in which EVE Cloud hosting brings every feature and application of all of these products and services together in one place. There is a place for you and your customers, wherever they may be. Discover why EVE Synergy is the best award-winning system for the very best price.

PADI’s Room Block is Open

Book your room at the Westgate Las Vegas Resort and Casino for DEMA Show 2018, just steps away in the North Hall of the Las Vegas Convention Center. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll-free domestic calls.

PADI programs such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 729 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

How to Use PADI Referral Marketing Materials

 Written by Megan Denny

Referral Candy, an international marketing firm that specializes in word-of-mouth marketing reports, “Marketing-induced consumer-to-consumer word-of-mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.”

McKinsey and Company, a renowned worldwide consulting firm, found, “old-fashioned kitchen table recommendations and their online equivalents remain so important. After all, a person with 300 friends on Facebook may happily ignore the advice of 290 of them. It’s the small, close-knit network of trusted friends that has the real influence.”

If you’re tired of spending time and money on marketing and advertising efforts with a low return, try referral marketing. Visit the PADI Pros’ Site to download free marketing collateral and launch your campaign.

Here’s a few ideas for using PADI referral marketing materials:

Around the Store

  • Put a stack of postcards by the register
  • Insert a postcard in each student Crew Pak
  • Hang a poster in the classroom
  • Tape up a flyer in the dressing room and bathroom
  • Drop a postcard into each student’s certification card envelope

When promoting your program, create a sense of urgency. Customers are the most likely to refer someone within the first week or two after being certified. After 30 days, that likelihood drops off dramatically. Consider stamping the postcards and flyers with a date and the words “valid for 30 days.” You can also reach out to recently-certified customers, and customers who are very active with your business.

In Google or Facebook Ads

Both Facebook Ads and Google’s AdWords allow you to upload a spreadsheet of customer email addresses and target ads to people who are already familiar with your business. Use the PADI web banners to quickly create clickable ads.

By email

Create a web page that explains your referral program and how customers can refer friends. Compose an email to your customers with a link to this webpage and include ideas on who they might refer. For example: “Do you know someone who loves to spend time in the water? A co-worker who loves to travel? A family member who enjoys outdoor photography? Change someone’s life by inviting them to try scuba diving!”

On Your Website and Social Media

Create a link to your referral program webpage from your homepage, include it in your email signature, and post about it regularly on social media (at least every 2-3 weeks). You can use the PADI referral program images on Facebook, Instagram, etc., or showcase some of your favorite divers who are lifelong friends.

Via a Customer Service Survey

Sending a customer service survey to your customers can be a goldmine of information and ideas. Read this article for more information and question ideas. When building the survey include a question along the lines of, “How likely are you to recommend us to a friend, family member or co-worker?” and put it towards the end of the survey. Make the answer choices, “very likely, somewhat likely, unlikely.”

If using Survey Monkey (free for up to 10 questions), you can automatically direct low scores to a blank text field where they can answer “How can we improve?” Positive answers can be directed to a page of information about your referral program.

 

The New PADI Dive Shop Locator (Beta) is Live!

Getting people to learn scuba diving (and continue on after they’re certified) is a team effort, and PADI® is always looking for ways to make Members’ businesses stand out and shine. The Dive Shop Locator (DSL) was created more than a decade ago so new divers could find dive training they could trust.

padi dive shop locator

With the newly redesigned and repackaged PADI.com, it was time for the DSL to get a refresh. As the new PADI DSL Beta is unveiled, PADI Members will see a host of exciting features – all with the goal of making sure their business keeps growing. Here’s a quick FAQ of what you can expect from the new PADI Dive Shop Locator.

What are the key features to the new DSL?

Check out the value and sheer number of these new features of the PADI DSL Beta.

  • Better User Experience – The user journey matches what users expect from a location-based search experience from sites like Yelp, TripAdvisor, and Google Maps. This includes cleaner page layouts and information hierarchy, intuitive task flows and visual consistency.
  • Enhanced Map View – Adjustments to the way search looks at geography has improved the look and feel of the visual indicator dive shop flags to clearly indicate the type of dive center shown on the map (e.g. a PADI 5 Star).
  • Improved Filtering – New filters use more descriptive terminology and intuitive filter groupings.
  • Faster Loading Speed/Performance – The new PADI DSL is a quicker experience regardless of whether your area has high or low bandwidth.
  • More Detailed Dive Shop Pages – Each dive shop has a unique URL and page. This will allow the pages to be “deeplinked,” which helps marketing teams and members share the URL via email and on websites, and allows pages to be indexed by search engines like Google.
  • Better Mobile Experience – The new DSL is a fully mobile friendly and responsive experience.
  • Improved Search – Users will have the ability to search by almost any (reasonable) dive-related phrase to locate a dive shop or location.
  • More Clearly Delineated Ads – Sponsored ads are displayed within the search results list and map, making them more visible to end-users.
  • Filter by Freediving Centers – Individual dive shop pages and filter menu includes the ability to filter by freediving centers.
  • Visibility for PADI 5 Star – Search results show all shops but, list 5 Star Dive Centers and Resorts more prominently.

What is a “Beta” and how will this work?

The Dive Shop Locator is an important tool that divers find and connect with dive centers and resorts. To fully understand how any new design affects this process, the PADI team will make both the current and new design available to users and allow them to switch between each experience and leave feedback. For the next two to three months, the team will monitor interact with each, adjusting each design as needed and sharing the learnings. 

How long will the DSL Beta run?

The DSL Beta will initially run for eight to 12 weeks, but will be flexible so that enough data can be collected to make the DSL the best it can be.

PADI eLearning Environment Update

In the effort to provide PADI Divers an elegant customer journey from point of purchase to product completion, PADI is on a digital product mission. PADI has always been a world-class leader in diver education and has always been committed to creating the best diver training materials in the world and delivering them to the global network of PADI Dive Centers, Resorts and Professionals. PADI Members have always offered the world’s most sought-after diver certifications and have always enabled people to explore our water planet confidently and competently. So what is new? This has just become significantly easier. PADI is rolling out some major updates to the (newly named) eLearning Environment.

Today, PADI Members send a code from the online processing center to their students to allow those users to access eLearning products. Users then get an email with a link to access the product and an option to choose communication emails in a language of their choice. None of these steps have changed.

But now, when users click the link in that email, they are then taken to a freshly designed page where they create accounts to access their digital products. (If they already have an account, they simply use their login credentials to access their new materials.) The speed and efficiency of the login and sign up processes has been significantly improved too.

The new environment is clean and uncluttered. There’s a menu bar across the top, which makes it nice and simple for users to find their way. It’s easy to access PADI.com (by clicking either the logo or the PADI.com item in the menu bar). It’s easy to change languages. There’s a help option where users can find the number to call (or click a link to send an email directly to) the PADI office that supports them. There’s also the ever-popular forgotten password option where users can enter their account email and get a link to reset their passwords. Information icons provide additional information should users need it. It’s a clean simple interface and it’s difficult to get confused.

Once users sign in, they have the option to confirm or change their address. Now the icon in the top left changes from PADI to PADI eLearning®, confirming users are in the eLearning™ Environment where all their courses reside. (A My Courses subhead confirms this). A simple, clean, panel identifies each course. Users can either click on the panel image or the View Courses box to access everything in their certification paks. All this content is clearly listed and seamlessly accessible, with user-friendly links and, one of the big improvements is that there is now only one single login to access the eLearning environment.

In their eLearning materials, users can see all the components in their certification paks: the tablet product, the low-resolution manual, the eRDPML™ and the eTraining Dive Log complete with a link straight to ScubaEarth where that log lives (instead of having to login yet again for ScubaEarth). Obviously, the components vary with the course.

The bottom line is that it’s a much cleaner, more organized, user environment. The menu bar follows users wherever they go, so they always have those options. Things just got a lot easier for eLearners. There’s a lot more in store, expect other features to roll out regularly.

The Small Print/Technical Requirements

Tablet and Mobile Devices

  • iOS tablet and phone operating system 9 (limited support) 10 and 11. Current version and two previous versions
  • Android tablet and phone operating system Nougat and Oreo. Current version and two previous versions

Desktop/Web Viewer

  • Mac OSX 10.10 or later with the two most recent browser versions of Safari, Chrome, or Firefox
  • Windows 7 or 8.x with the two most recent browser versions of Chrome, Firefox, or Internet Explorer 11 or later
  • Desktop Web Viewer not supported on tablets or phones

PADI Miniseminars at the 2018 DEMA Show

Here’s the line up of planned PADI® Miniseminars for the 2018 DEMA Show at the Las Vegas Convention Center is Las Vegas, Nevada, USA.

By attending the “Tour the New PADI Online Processing Center” and “PADI Products, Programs and Standards” miniseminars, along with two additional presentations, you can regain Teaching status after not renewing for one to three years. To gain seminar credits toward the PADI Master Instructor rating or Course Director Training Course application, you receive one credit for every three PADI Miniseminars attended. Attendance validation is required for credit and forms will be available at the seminars.

Tour the New PADI Online Processing Center (Required for Credit)

This seminar will give you an in-depth tour of the new PADI Online Processing Center. PADI staff will teach you how to distribute and process digital codes, manage digital forms and answer any questions you may have.

PADI Products, Programs and Standards (Required for Credit)

Discover how to leverage new products and programs to increase business, while learning about any additional standards changes that will affect your daily teaching.

Risk Management 2018: Protect Your Divers and Yourself

Are you prepared in your ongoing efforts to avoid dive accidents? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also learn how to better manage risk in diver education programs and throughout your dive business.

CDTC Q&A: What It Takes to Become a PADI Course Director

PADI Course Director is the ultimate PADI Professional rating. Attend this miniseminar to learn how you can reach this goal and about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Freediving + Scuba = Huge Potential

The PADI Freediver program is gaining momentum and you will benefit from adding freediving to your course offerings. Hear from successful PADI Members who have integrated freediver training into their businesses and have experienced great success.

Energize Your Instructor Development Program

Join the PADI Instructor Development team for a 60-minute workshop centered on building a comprehensive and successful instructor development program. Walk away with ideas to create a better customer experience and increase pro-level signups.

Sneak Peek at PADI’s Next Generation Digital Products

Come see the next generation of eLearning digital products and take a tour of the new digital delivery platform. Find out what’s available now and what’s coming down the pike.

Marketing to Youngsters: How to Leverage a Generation to Grow Diving

Did you know Millennials will outnumber Baby Boomers by 2019? Or that Generation Z represents 25 percent of the US population? This seminar will give you tips to tap into the youth market to not only grow your business but also lift the industry as a whole.

Mastering the Art of Entry-Level Conversion

Are you leveraging every tool or opportunity to convert new customers into new divers? Discover the top 10 best practices to increase entry-level certifications, and hear from members who have seen great success using easy-to-implement tactics.

Discover a New World of Opportunity through PADI Travel™

Learn how to use PADI Travel offerings to increase course sales and profits. Already have a travel program? Come learn how you can get involved in the affiliate program to help supplement your travel program.

Conservation as a Business Plan

While remaining committed to safe and responsible diver education, together we can make a significant impact on key issues facing the planet by elevating environmental consciousness in all PADI Divers. Come find out how you can integrate conservation into your business plan to increase profits while preserving the ocean for future generations.

Leveraging PADI Tools to Increase Diver Loyalty and Retention

Discover how to create lifelong divers by leveraging My PADI Club. In this seminar, you’ll learn how you can grow and advertise your business, build stronger relationships with your customers, and keep divers diving for a lifetime.

PADI Partners

Project AWARE® Specialty Workshop – Revised and Relaunched!

In this interactive workshop, you’ll discover new and exciting ways to teach the revised Project AWARE Specialty. Guided by Project AWARE’s 10 Tips for Divers to Protect the Ocean Planet, you’ll gain practical tools and teaching tips that will make this the go-to course at your dive center or resort. Be prepared for discussion, action and sharing of ideas. You’ll walk away from this workshop ready to turn your divers into the next generation of ocean advocates.

From Swim to Scuba: How to Grow Your Business with PADI Swim School

Learn how adding swim lessons to your business not only provides additional income and job opportunity, but also brings new swimmers, divers, families of divers and the community into your business. Whether you have a pool, rent a pool, want a pool or have an ocean available, PADI Swim School is for you!

Tec Seminars in the Tec Resource Center

Breaking the Accident Chain

No one ever thinks they will have an accident when starting a dive. Accidents don’t generally occur from a single failure but are caused by a series of events the victim didn’t predict could happen. This presentation will explore the events surrounding incidents and what we can do to break the chain before we become victims ourselves.

PADI’s Room Block is Open

Book your room at the Westgate Las Vegas Resort and Casino for DEMA Show 2018, just steps away in the North Hall of the Las Vegas Convention Center. Call PADI Travel™ to secure the special room rate of $110 US per night* (plus tax). Pay the resort fee and you’ll receive complimentary wireless internet, access to the hotel’s fitness center, in-room safe use and free local and toll-free domestic calls.

PADI programs such as the PADI Social, Course Director Update, IDC Staff Instructor Update and Emergency First Response Instructor Trainer course will take place in the Westgate Las Vegas Resort and Casino, so you’ll be at the center of the action.

Contact PADI Travel at 800 729 7234 ext. 2539 (US and Canada) or email Christine.Grange@padi.com to book your room today.

*Rates subject to change without notice.

New Tools to Supercharge Your Word-of-Mouth Marketing

Written by Megan Denny

Advertising trends come and go, but word-of-mouth marketing remains the most effective way for a business to gain new customers. A study by McKinsey and Company, a renowned worldwide consulting firm, found that “word of mouth is the primary factor behind 20-50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive – factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would.”

It makes sense when you think about it. Most people value the opinion of a friend or family over an ad on television or an irrelevant ad in their social media feed. Some new PADI® marketing tools make it easy to boost customer referrals and word-of-mouth marketing.

Word-of-Mouth versus Paid Advertising

The McKinsey and Company study also found, “Word of mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot.”

Zappos founder Tony Hsieh told Forbes, “We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing. Historically, our number one growth driver has been from repeat customers and word of mouth.”

Another reason to invest in word-of-mouth marketing? Friends who dive together, keep diving. You don’t have to be a PADI Pro for long to see lifetime friendships, and even long-term romantic relationships, form between divers.

Start a New Diver Referral Program

If you don’t have a new diver referral program currently, here are the basic steps to get started:

1 – Decide on incentives

The most effective referral campaign has a two-way offer: a spiff for the current customer and something for the new diver. Dropbox, Lyft, AirBnB and others have successfully grown their business on two-way referral programs.

Lyft offers a $10 US ride credit (approximately one free trip) for both the referrer and the new customer.

AirBnB has a more costly product (an average night’s stay can range from $90 – $200 US), so their referral deal offers $20 US to the referrer and $40 US to the new customer.

When deciding on your referral incentives, here are a few things to consider:

  • What incentive will truly motivate people? Think of an activity you’re interested in trying: snowboarding, golf, mountain climbing, DSLR photography, etc. What would convince you to invest money on this new activity?
  • Similarly, think of an activity with a significant start-up cost. What would motivate you to actively promote this activity to friends, family and co-workers? What level of incentive would inspire you to not only forward an email, but follow-up with that person and really try to sell them on trying a new experience. Use this gut feeling as part of the decision making process.
  • What is the value of a new customer? Consider the net value from course fees, eLearning payments, charter bookings, gear sales, etc.
  • What can you offer that’s high-value but low cost? Incentives don’t have to be discounts or store credit. You might offer two weekends of free gear rental, a free afternoon boat dive, or a guided shore dive with photos. The important thing is to include the value of your incentive in your marketing materials so people gain an appreciation of what they’re getting for free.

For example:

  • Know someone who might like to explore the underwater world? Share our Friends and Family discount.
  • The person you refer gets free rental gear for the course ($150 US value)
  • You’ll get $50 US store credit towards a gear purchase or a free weekend gear rental ($50 US value).

2 – Make the referral process easy

The key to a successful referral program is a simple referral process. Ideally, the customer should only have to do one thing, such as:

  • Forward this email or link
  • Tag someone in this post who should try scuba
  • Give this postcard to a friend, family member or co-worker
  • Mention this offer when calling the store
  • Bring a friend to the last night of confined water training

If your offer is good enough, the customer will go above and beyond the first step.

3 – Determine how you will track referrals

You’ll need a method to track new customer referrals, who referred them, what follow-up efforts have been made, and which marketing efforts are bringing in the best results (Crew Pak inserts, social media, emails, etc.). You can set up a spreadsheet, but to make sure you don’t miss anyone, put a sticky note with your new student paperwork and/or modify your student learning agreement to ask, “How did you hear about us?”

4 – Teach staff how to promote and use the program

Make sure employees are not only aware of the referral program, but also help them understand how and where it can be used. For example, when store credit is given to a customer for referring friends, make sure staff know to mention this credit while can selling equipment. If a customer is indecisive about buying a computer because of the cost, staff could encourage the customer to refer friends to earn money toward the computer purchase.

  • Get the word out by sending an email or a role-play video to staff.
  • Create a one-page quick reference guide about your referral program benefits and how to log referral activity.
  • Remind staff that referrals are earned and delivering superior customer service is key.

5 – Try a friends and family weekend

If managing an ongoing referral program sounds like too much work, try a friends and family weekend instead. Invite current customers to bring a friend for a free Discover Scuba® Diving (DSD®) experience. If staff resources and pool space allow, offer current customers the chance to try out some new equipment at the same time. Then, give the friends time to play around in the pool together.

Some stores ask Open Water Diver students to bring a friend to the last confined water training session. While the instructor finishes up skills with the student divers, another PADI Pro leads a DSD.

Whether you host a DSD weekend, or have students bring a friend to the last confined water session, it’s important to close the sale that same day. A proven way to motivate people is to offer a one-day-only incentive.

6 – Get the word out

Use online and in-person collateral to share your offers with customers. Visit the Marketing Toolbox section of the PADI Pros’ Site to download flyers, postcards, posters and web banners in various sizes.