Why You Need the EVE Complete System

In last month’s Surface Interval™, you learned about EVE Complete System components and how EVE has revolutionized the way a dive center operates, is managed and communicates with customers. Now let’s look at an example of how EVE can help you guide the journey of a potential new diver.


The customer contacts you – whether via email, your website, social media, telephone or a physical store visit – and you enter the customer’s details into EVE as an enquiry.

EVE Agent then sends that potential diver automated emails based on the new diver marketing criteria you’ve set up. Each email contains new content and fresh imagery designed to drive the customer to your website or to the click the “Buy Now” link.

If your website was create using EVE Website, the customer will see information pulled automatically from your EVE in-store system to your EVE Online Store, including:

  • Expanded information about the PADI® Open Water Diver course
  • Your upcoming course dates
  • Your course price
  • Buy Now links and options
  • Related products – perhaps a Discover Scuba® Diving experience or a mask, fins and snorkel package

Receiving consistent and regular messages, the customer is far more likely to act on the Buy Now message and sign up for the course.

After the customer enrolls in the course, another set of regular email messages can go out including:

  • “Course starting soon”
  • “Course starts tomorrow”
  • “Now that you’ve started your course…”
  • “It’s time for your open water dives”

These organized and automated emails can be a combination of practical information, chances to purchase equipment or messages that sow the seeds of continuing education. And, that’s only the start of the marketing cycle. When the course is completed, you can continue to promote the next steps to the diver, such as:

  • Travel
  • Continuing Education
  • Equipment

Because you set up all the marketing steps, the only manual effort in this scenario would have been entering the enquiry into EVE. The rest of the actions are automatic. This cycle applies to every diver for every course you offer, which is why the EVE Complete System is so beneficial to any dive business.

Act now and go to www.evediving.com to find out more, or contact info@evediving.com to learn how you can use the EVE Complete System to upgrade your dive business today.

PADI Business Academy Next Stop: PADI Americas

padibusinessLooking for the chance to visit PADI® Americas Regional Headquarters in Rancho Santa Margarita, California?

Come join PADI staff for the next PADI Business Academy (PBA), scheduled 3-4 May 2017, just days before the annual Scuba Show in Long Beach, California. Whether you are a PADI Dive Center or Resort owner, manager or employee, or an individual PADI Member, the new PBA will provide you with the motivation and knowledge needed to grow your operation.

Day Month Location
03-04 May Rancho Santa Margarita, CA, USA – at PADI Americas

For more information or to register, log in to the PADI Pros’ Site today.

PADI Events Calendar

Register to attend the PADI® events located near you.


Day(s) Month Event Location Registration Link
10-14 October PADI Swim School Instructor Trainer Development Course (ITDC) Puerto Rico Register Now
13-15 October PADI Swim School Instructor Trainer Development Course (ITDC) Atlanta, Georgia, USA Register Now
13-15 October PADI Swim School Instructor Trainer Development Course (ITDC) Tempe, Arizona, USA Register Now
27-29 October PADI Swim School Instructor Trainer Development Course (ITDC) Minnetonka, Minnesota, USA Register Now
27-29 October PADI Swim School Instructor Trainer Development Course (ITDC) Cranford, New Jersey, USA Register Now
5-7 January 2018 PADI Swim School Instructor Trainer Development Course (ITDC) Glenview, Illinois, USA Register Now
6-9 February 2018 PADI Swim School Instructor Trainer Development Course (ITDC) St. Pete Beach, Florida, USA Register Now
1-3 March 2018 PADI Swim School Instructor Trainer Development Course (ITDC) Oklahoma City, Oklahoma, USA Register Now
2-4 March 2018 PADI Swim School Instructor Trainer Development Course (ITDC) Cape Coral, Florida, USA Register Now
23-25 March 2018 PADI Swim School Instructor Trainer Development Course (ITDC) Eugene, Oregon, USA Register Now
23-25 March 2018 PADI Swim School Instructor Trainer Development Course (ITDC) Glenview, Illinois, USA Register Now

2017-18 Insurance Renewal Information

Information about PADI-endorsed professional liability, store general liability and property insurance renewal for the 30 June 2017 to 30 June 30 2018 policy period is now available.

You can look forward to the dive industry’s most competitive prices, best coverage and excellent customer service provided by the most stable, longest-running dive insurance program. The excellent safety performance of PADI® Members and PADI educational programs, along with PADI’s nearly 33-year relationship with broker Vicencia and Buckley (a division of HUB International), make the continuation of this important member benefit possible.

Especially notable for 2017-18, you’ll find:

  • The price – compare for yourself
  • Unlimited defense costs, over and above policy limits
  • No reduced ratios for introductory scuba
  • Freediver, Tec, and swim instruction/supervision coverage provided at no additional charge
  • Coverage from the dive industry’s only A++ XV rated US insurance company

Look for full information and applications on the PADI Pros’ Site.

Note: This is just a general description of the policies. Coverage will be determined by the actual policy language.

Reserve Your Room Now for DEMA Show 2017


Do you already know that you’re headed to Orlando, Florida, USA, this year for the DEMA Show 2017?

Be one of the first to book your room at the Rosen Centre Hotel, located just steps away from the South Hall of the Orange County Convention Center. Call PADI Travel Network to secure the special room rate of $189 US per night (plus tax) and you’ll receive complimentary parking, internet and access to the hotel’s fitness center.

PADI® programs such as Course Director Update, Emergency First Response® Instructor Trainer, and the PADI Social will take place in the Rosen Centre Hotel, so you’ll be staying in the center of the action.

Email PADI Travel Network, or call (800) 736 7021 (US and Canada) or +1 (949) 858 7234, ext. 2539, to reserve your room today.

*Rates subject to change without notice.

Health Insurance and Lifestyle Benefits Now Available

Health Insurance banner

As part of PADI’s value proposition and commitment to serving its members, PADI now offers comprehensive medical, dental and life insurance services for all US-based members*.

Vicencia and Buckley Insurance, a Division of HUB International, make this significant new benefit possible. All US-based PADI Members now have access to affordable medical, dental and life insurance with leading carriers backed by the nation’s largest providers. Enrolling, and getting policies issued, is easy.

Health and Dental Insurance: Through HealthInsurance.com, individuals and families can get quotes from leading health insurance carriers, compare health plans side by side and purchase health insurance. Individual health insurance offers the convenience of choice: you choose what benefits you want in a plan. Premium options give you the freedom to choose what best fits your family’s budget.

2015 open enrollment

ATTENTION! OPEN ENROLLMENT ENDS ON FEBRUARY 15TH. Don’t find yourself without Health Insurance! PADI is here to make sure you are covered and is very excited to offer Health Insurance through Healthinsurance.com to help make sure you and your family are protected.

Life Insurance: Life insurance is not one-size-fits-all. Your policy can be tailored to meet your financial objectives. People have different priorities at different stages of their lives. That is why PADI has partnered with LifeQuotes.com to offer our members the best in life insurance options with customized coverages for divers.

Other benefits, such as home and auto insurance, international travel insurance, long term care insurance, wellness and fitness programs, identification theft protection services, technology support and even pet insurance, are coming soon. Stay tuned!

*Offer valid in United States only