Each quarter The Undersea Journal® is filled with stories and articles that help you stay informed and inspired as a PADI® Professional. In addition to the printed magazine there are several digital reading options for this useful publication:
Via the Zinio app on your computer or mobile device. If you’re a digital subscriber, you receive an email notification that your publication is available for viewing on Zinio.
Many people become divers because they’re curious about the underwater world. But often it’s the friendships and camaraderie that keep people diving, taking trips and furthering their dive education.
The social aspects of scuba are also key to growing and maintaining a successful dive business – divers sharing their passion for scuba with family and friends is what fuels our industry. Scuba marketing trends come and go, but there’s always been one constant: word of mouth. Divers invite friends, who make new friends and they all go diving.
Successful dive centers continually bring customers together through diving and nondiving activities. If you aren’t yet running events where divers and nondivers can mingle, choose an idea from the list below.
Family and Friends Discover Scuba® Diving Event
Host a friends and family Discover Scuba Diving (DSD®) event. International Friendship Day (Sunday, 30 July) would be a perfect time, but you can hold events like this anytime. Promote the event by emailing past student divers a free Discover Scuba Diving voucher, or creating a social media post for your event and inviting followers to tag or share with friends.
Consider offering an incentive for divers to refer friends to get certified. Some popular offers include a $25 US gift card, free rental gear, or a free t-shirt.
Here are some additional ideas to jump-start your dive center’s social calendar.
Host a weekly or monthly fun dive followed by a picnic, BBQ or pizza party where kids and spouses are invited.
Challenge new divemasters to bring in two friends to do a DSD. The divemaster gains assisting experience and you may get two new divers.
If you have easy pool access, start a birthday party program for children or adults. Grown ups can have a private DSD experience for their friends, and kids can enjoy Bubblemaker®.
Start a women’s dive group with regular fun dives, DSDs, ReActivate® sessions, or a ladies’ weekend getaway.
Each month (or quarter) celebrate all divers who earned a certification.
Invite VIP customers to a thank-you party and give them a pair of free DSD vouchers to share with friends.
Celebrate the dive center’s birthday and staff milestones.
Start a year-end awards tradition (most accomplished, best sunburn, coolest critter photo, etc.).
Throw a shark-themed or Shark Week party.
Friends with Health Benefits
According to the Mayo Clinic, “Adults with strong social support have a reduced risk of many significant health problems, including depression, high blood pressure and an unhealthy body mass index (BMI). Studies have even found that older adults with a rich social life are likely to live longer than their peers with fewer connections.”
Help your customers strengthen their social bonds and find new dive buddies at shop-sponsored diving and nondiving events. When divers have friends to dive with, they dive more and that’s also good for the health of your business.
Around the globe, hundreds of PADI® Dive Centers and Resorts are planning events to celebrate PADI Women’s Dive Day. If you’re not the tu-tu type or just haven’t had time to plan something, read on for a turnkey event idea based on the $1.2 million US success of PADI Pro Nights.
If you’ve ever hosted a PADI Pro Night, you know it’s a great way to sell gear and fill your class pipeline months in advance. Some dive centers have used the Pro Night framework to promote travel and fill their exotic trips. Women are the decision makers for 85 percent of household purchases and have $125 billion US annual spending power (source: Forbes). So, why not host a special event, built on the Pro Night framework, to promote scuba diving to women and their families?
In lieu of the presentation about becoming a PADI Pro, have female instructors or active female divers talk about why they love diving. Show off the gear you carry that’s specific to women, and consider scheduling an all-female PADI Open Water Diver class. Create opportunities for women to ask questions, get to know your staff, and feel welcome at your shop.
Create an event for and about women
Ask your female staff and active divers for event suggestions. Are ladies in your area more into an evening wine tasting, or would they prefer a cookout where their kids can play and run around? Call your event a Ladies Night, Gathering of the Goddesses or Mermaid Meetup (be creative), and schedule it on PADI Women’s Dive Day, 15 July, or not.
The important thing is to make the event for and about women. Line up female staff or dive club members to share why scuba plays an important role in their lives. Challenge current customers to attend and bring a female friend who could use a little more fun and adventure in her life.
Stay protected with PADI-endorsed Dive Center and Resort Insurance by renewing your coverage today. PADI-endorsed policies run from 30 June 2017 until 30 June 2018, so if you haven’t renewed yet, you may not be covered. Here are a few reasons why you should choose the PADI-endorsed Dive Center and Resort Insurance program.
The industry’s only A++ XV rated US Insurance Company – A++ XV is the highest rating possible.
Group Professional Liability with Prior Acts Coverage – This plan provides professional liability insurance to your pro staff (PADI® Professional Members, plus 25 percent of the store’s total insureds may be pros from other agencies) and the store for one low price. Other insurance policies do not cover “prior acts” for unknown and unreported incidents. PADI-endorsed prior acts coverage dates back to 30 June 1992, if there is no gap in coverage with any insurer.
Contingent Professional Liability – This exclusive coverage is designed to defend your business if sued as a result of an inwater incident when a professional’s insurance is not valid. The PADI-endorsed policy is the only policy in the industry that includes this coverage to defend your business, owners, officers and directors.
Waived Co-Insurance Requirement – A co-insurance requirement means that you must insure a certain percentage (such as 80-90 percent) of the value of your property, or face a reduction in payments should you have a loss. The PADI-endorsed property insurance has no such restriction allowing you to make your own decisions, unlike other policies available today.
Unlimited Defense Costs – With the PADI-endorsed policy there are no limits to the amount of money the insurance company will pay to defend you. Other policy defense costs come out of the total policy limits, reducing the amount available to pay for judgments or settlements. Stay protected with exclusive unlimited defense cost coverage.
Broadened Tenants Liability – The PADI-endorsed policy includes coverage for damage to your landlord’s building for fire, smoke, water and explosion. Other policies only include coverage for fire damage. Without this expanded coverage you may be liable for the landlord’s property damage for losses other than fire.
Stay protected and profitable with PADI-endorsed Dive Center and Resort Insurance
Room: Orange County Convention Center – S330 A, B, C, D
This year’s Course Director and IDC Staff Instructor Updates center on the highly anticipated revision of the Instructor Development Course (IDC). Get a sneak peek at some of the IDC components in development including the “Think Like an Instructor” concept and the enhanced knowledge development, confined water and open water evaluation criteria.
The update will feature breakout sessions to cultivate interaction and engagement with colleagues and PADI® staff.
Renewed, Teaching status Course Directors and renewed, Teaching status IDC Staff Instructors qualify to attend the half-day program. Topics include:
What’s New: IDC Revision – a preview of this PADI flagship program
Evaluation Training Workshop and the New Evaluation Criteria
Risk Management in Instructor Development
At the Course Director Update, don’t miss the PADI Frequent Trainer Program award ceremony recognizing PADI Platinum Course Directors.
To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), or +1 949 858 7234, ext. 2296.
Emergency First Response® Instructor Trainer
Thursday, 2 November – 8:00am – 1:00pm
Room: Rosen Centre Hotel Salon 7/8
This half-day program is open to Emergency First Response Instructors who have completed the preparatory online component and conducted at least five Emergency First Response courses or issued at least 25 Emergency First Response course completion cards. This program includes access to online presentations, an Emergency First Response Instructor Trainer Manual (digital version), Emergency First Response Instructor Course Lesson Guides, Emergency First Response Instructor Course exam booklet and the Instructor Trainer application fee. Please bring a current or updated Emergency First Response Instructor Manual.
To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.
PADI Business Academy: Mastering Online Advertising
Saturday, 4 November – 8:00am – 12:00pm
Room: Rosen Centre Hotel Salon 5/6
A step-by-step interactive guide to implementing the latest online ad trends
Learn how to tackle and master the most important online advertising trends during this hands-on workshop. Stay ahead of the curve by learning how to use online advertising to acquire new divers and keep your existing ones coming back.
What will you learn to implement?
Facebook ads, including custom and look-alike audiences
Google display ads
Google call-only ads
Note: CDTC applicants can earn three seminar credits by attending this workshop.
To register for the program, contact Lisa Joralemon at 800 729 7234 (US and Canada only), or +1 949 858 7234, ext. 2552.
New PADI Adaptive Techniques Specialty Programs Orientation
Wednesday, 1 November – 8:00am – 12:00pm
Location: Orlando YMCA
This half-day program introduces the new PADI Adaptive Techniques Specialty Program to PADI Instructors and PADI Course Directors. If you want to learn techniques and effective approaches for teaching and supervising divers of varying abilities and physical challenges, this program is for you. Many of the concepts discussed apply to all diver training, but this focused practice will also raise your awareness and strengthen your student-centered teaching ability. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Program Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders, and the PADI Adaptive Support Diver Specialty course to divers.
To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), +1 949 858 7234, ext. 2296.
Basic Freediver Course
Saturday, 4 November – 8:00am-12:00pm
Location: Orlando YMCA
Have you tried the PADI FreediverTM program yet? You can learn more about it, give freediving a try and get started on the PADI Basic Freediver course rating in just a few hours while at 2017 DEMA Show.
This half-day event covers the knowledge development and confined water portions of the PADI Freediver course, and successful completion result in certification as a PADI Basic Freediver. Complete the two remaining open water sessions to become certified as a PADI Freediver at a later date.
The program costs $199 US and registration incudes the PADI Freediver TouchTM, confined water session and certification as a PADI Basic Freediver. Please register no later than Monday, 16 October, to receive the Touch code to complete independent study in time for the confined water session on Saturday, 4 November.
You don’t need special freediving equipment to participate – just bring your regular fins, mask and snorkel. It’s a great, fun way to learn by doing. Find out why so many PADI Pros are jumping into PADI Freediving.
To register for the program, contact Yvonne Lara at 800 729 7234 (US and Canada only), or +1 949 858 7234, ext. 2296.
With PADI® Women’s Dive Day coming up on 15 July, this is an excellent time to review a few issues unique to female scuba divers. The issues that pertain to women’s health and safety in the water aren’t broadly publicized. Refresh yourself on some of the most common gender-specific questions student divers may ask and do your part to better educate the dive community.
While there has been no evidence found that the use of oral contraceptives increases a diver’s risk of DCS, it may slightly elevate the risk of clotting conditions like deep vein thrombosis (DVT). Research indicates that use of an oral contraceptive pill (OCP) can increase the risk of events like a pulmonary embolism, heart attack or stroke. That risk is further increased by a sedentary lifestyle and smoking. While these events may be somewhat manageable on dry land, they can cause serious issues in the water. OCP use is generally accepted as safe for divers, but it’s recommend that student divers exercise regularly and not smoke to reduce their risk of clotting conditions that could cause injuries during a dive.
Diving After Pregnancy
Recommendations for returning to diving after childbirth vary based on the type of delivery. After a typical delivery without complications, a woman can generally resume diving in about 21 days. This allows time for the cervix to close and limits the risk of infection. Uncomplicated Cesarean sections generally require eight to 12 weeks of recovery before diving to limit infection risk. If a woman is put on bed rest due to complications of the pregnancy, it is prudent to refrain from diving for more than 12 weeks because of the loss of strength and aerobic capacity. Following a miscarriage, a woman can return to diving as soon as a physician releases her for full and unrestricted activity.
The National Osteoporosis Foundation recommends that women receive a bone density test if they have broken a bone after age 50, are menopausal or postmenopausal with risk factors, or are older than age 65. The recommendations include a significant portion of both divers and potential divers, and the condition should not be overlooked. Osteoporosis is not a contraindication for diving, but women who have the condition or severe bone loss should consider donning equipment in the water and adapting their diving to reduce the risk of fractures and falls. Good precautions for divers who may have compromised bone health include avoiding wearing heavy dive gear out of the water, carrying cylinders on land, or undertaking hazardous shore entries.
Once sufficient time has passed after a breast augmentation or reconstructive surgery, a diver may resume diving without increased risk. Divers with implants may experience minor buoyancy and trim changes following their surgery, and should avoid constrictive chest straps that may increase the likelihood of implant rupture, but otherwise have no reason to be concerned. Breast implants do not pose a problem to diving from the standpoint of gas absorption and do not represent a contraindication to diving.
For more information on women’s health and diving visit DAN.org/Health
It’s at the very heart of the PADI® System and instinctively you know it’s important. You make a point of letting all the divers you work with know about continuing education: Open Water Diver is just the beginning, Advanced Open Water Diver is not for advanced divers, it’s to advance divers, Rescue Diver is the obvious next step and so on. Promoting diver level continuing education is second nature for dive pros. But do you practice what you preach? Professional-level continuing education is, if anything, even more important. Here are a few reasons why:
Continuing education benefits both dive businesses and dive pros. Businesses thrive on highly skilled, specialized and cross functional staff who have the skills to perform a variety of duties and teach a broad range of courses. Dive pros with those skills position themselves well for promotions and equip themselves to compete effectively in the job market. Simply put, they’ll get better jobs and their employer will have a more valuable employees.
Perhaps an even greater benefit for dive professionals is that continuing education encourages finding and using the best tools and techniques available at any given time, and to realize that these tools and techniques will change over time. This attitude is increasingly important in the face of consistent technological advances and increased competition for jobs. Crucially, it helps dive businesses stay relevant to emerging markets that expect, and demand, technologically savvy instructors.
Another continuing education benefit may be more abstract, but is no less important: It’s a powerful way for dive pros to acquire both theoretical and practical knowledge and to improve their problem-solving skills. This is an essential arrow in every dive professional’s quiver. Things change, issues crop up, but the well educated and well prepared PADI Pro is equipped to avoid or solve problems before they become something worse.
Finally, it’s just fun. There is no better cure for a mild dose of the “same old same old” than an immersive experience in something new and exciting. Nothing benefits a dive business more than a refreshed dive pro.
The average entry-level diver is 27-30 years old, college educated, and male (60 percent are male). For many years the gender ratio of 65 percent male versus 35 percent female remained constant. However, there’s been a shift in the past five years and women now make up 40 percent of new divers. That’s good progress, but the pool of potential women divers is still massive.
An average female consumer is an ideal scuba diving customer. The numbers don’t lie.
Women are the decision makers for 85 percent of household purchases and have $125 billion US annual spending power (source: Forbes).
Nearly two-thirds of travelers today are women, and 54 percent of travelers with annual incomes of $250,000+ US are women (source: The Boston Globe).
Major companies, such as Nike and the PGA (Professional Golfers Association) are taking statistics like these to heart. After Nike chose to focus on women, sales jumped 20 percent and Nike expects revenue from women’s apparel more than double in five years. The PGA recently launched a campaign to increase women’s participation in golf – an industry that is in decline. Only 19 percent of all golfers are women, and PGA research shows, “there are millions of women who want to participate in golf, but they don’t feel welcome. They haven’t been invited.”
Make Women Feel Welcome
Many of the things that make your business female-friendly are just plain smart business practices including:
Offer PADI eLearning® – Working women and those trying to balance family commitments will appreciate this flexible, go-at-your-own-pace option.
Keep it clean – Many people, not just women, think negatively about a business with a dingy bathroom or changing room. If you’d think twice about showing your mother your facilities, it’s time to spruce up the place.
Invite them back – Get in touch with women who’ve dropped out of scuba diving and invite them back by promoting ReActivate®.
One of the most effective ways to bring in new female divers is by asking current customers to invite other women to try diving. Be upfront: let them know you’re trying to change the perception that scuba is for old guys. Ask what you could do to bring in more women and offer an incentive. The results will pay off.
“Camaraderie keeps women diving, buying gear, taking trips,” says Chelsea Cameron, Sales and Marketing Manager for The Diving Locker in Vancouver, Canada. “There’s one group of ladies at our store that went to Cozumel together and they‘re like the three amigas. They’ve been doing courses together, they all bought dry suits together and they egg each other on.”
Female Staff and Instructors are Essential
“Having female staff helps to draw in more female divers. They feel more comfortable when they see other women in the sport. Especially when fitting gear, there are things guys don’t think of, especially with getting into wetsuits,” says Cameron.
Virginia Watson, Marketing Manager at Dive Otago, New Zealand echoes this sentiment. “Having a mix of male and female instructors enables us to provide good role models for female divers that are just beginning in their dive career. They see that even in our harsher conditions, women are more than capable of diving day in day out.”
Women make up at least half the staff at both Dive Otago and The Diving Locker and research proves this is a smart idea for any business.
An economist from Carnegie Mellon found teams with at least one female member had a collectively higher IQ than male-only teams.
When Fortune 500 companies had at least three female directors, the return on capital, sales and return on equity increased by 40 percent or more.
Studies from a variety of industries found that having a larger number of women on a team accounts for greater psychological safety, team confidence, group experimentation and team efficiency.
Greg Kocher owner and president of The Diving Locker notes, “I’ve been in business for 50 years and I’ve always tried to promote scuba to different age groups and demographics. I have eight full time employees and half of them are women. It’s proven to be a good model. I’ve been in business so long because of the exceptional staff.”
At Broadreach, a youth educational adventure company, 75 percent of headquarters employees are women and 62 percent of their dive staff are female. “Having so many women in leadership and instructor roles makes us a very adaptable company, as we’re all coming to the table with different points of view. It makes us better problem solvers and communicators, plus it gives us stronger collaborative spirit,” says Creative Director Ladye Jane Vickers.
Kate Farthing, Director of Field Operations at Broadreach adds, “Our programs have attracted more female students each year, and having females working in the industry is often encouraging to parents trying to support their young women as they reach for their goals. The ability to understand, support and encourage our female students is really rewarding and I think sits well with our clients.
“Female dive staff, for lack of a better way to put this, can help ease the concerns of female participants in ways that male instructors have a harder time with. Getting in and out of wetsuits, lugging gear around, what do I do if I’m on my period…all of these things are so naturally facilitated by female dive instructors (not to say that guys aren’t able) but it’s important to have both so all students feel comfortable sharing their concerns and finding solutions.”
Marketing to Women
Virginia Watson from Dive Otago shared this tip: “Championing female divers on Facebook is an awesome way to boost enrollment numbers organically. When we are actively looking to increase female numbers through paid advertising we specifically target that demographic and use images of inspiring female divers. People need to identify themselves in the imagery so including photos of woman in all areas of your marketing should also help… it might inadvertently pull in more males too!”
Check out: 7 Women in Diving Everyone Should Know or female PADI AmbassaDiver™
The Family Factor
Roughly half of women of childbearing age are mothers, and some PADI® Dive Centers have found success partnering with a child-care service or hiring a babysitter. This helps mom take a breather (off a regulator) while she does a scuba review, and gives parents a chance to enjoy time together as a couple.
Another popular way to attract mothers and families is by offering kids scuba programs and selling products that cater to divers with children. “We run a week-long scuba camp for kids 10-15 years old four times during the summer. Predominantly, three women teach the camp, and they enjoy doing it. But all of our staff are involved in teaching, selling, and running weekend trips,” says Kocher of The Dive Locker.
Broadreach Dive Instructor Hannah Tannenbaum shared her thoughts on the benefits of scuba for girls and young women, “Diving is empowering because it’s an entirely new realm in which social pressures and appearance don’t matter. All that matters is your safety, awareness, and immense humility in acknowledging we are such a small piece of this wide and beautiful world, and that our stresses and day-to-day problems don’t matter as much in the face of a sea turtle. I love teaching young women to dive and seeing them develop a new sense of self and gratitude for their world which diving opens.”
Build a Community
A study from Indiana University on exercise habits found that people with a regular gym buddy experienced only a 6.3 percent dropout rate after twelve months compared to a 43 percent dropout rate for people who worked out alone. Help female divers stay active by starting a “Diva Dive Club,” or a PADI Pro mentorship program.
Kate Farthing from Broadreach notes, “The mere presence of our female staff offers such a great vision of the future to our students. They know being a dive professional isn’t such a far off goal. Many of our dive instructors began as Broadreach students in middle school and worked their way to being instructors by the age of 18. Our students really build lore around the instructors who have been around Broadreach since they started diving and think they are the coolest of the cool. It’s an easy thing to aspire to.”
Nondiving events (beach parties, bar nights, clean-up events, etc.) can help divers – male or female – connect with new dive buddies. Encourage customers to invite female friends who are curious about diving, but aren’t ready to sign up for a class. Scuba diving can seem intimidating, but meeting fun and supportive divers can quickly shatter that perception.
If you’re interested in bringing more women into diving, use PADI Women’s Dive Day on 15 July as a kickoff event. Dive Otago plans to offer free Discover Scuba® Diving sessions, high tea and tutus. Broadreach has numerous Women’s Dive Day activities planned including a thank you celebration for their female staff and live-streamed dives.
Trying something new can be intimidating – for potential female divers and business owners. But when more women dive, it’s a win-win. Here are some parting words from Chelsea Cameron at The Dive Locker, “When you’re out on a dive with more female divers it’s more low pressure, people are more comfortable sharing stories. Having more women is great for the shop the atmosphere. We enjoy it a lot, we have fun, we keep the guys in check.”
92 percent of all vacation and family activity decisions are made by women. 85 percent of all consumer purchases in the US are made by women. $7 trillion US is contributed by women in the United States in consumer and business spending. 60 percent of all personal wealth in the US is held by women. Sources: forbes.com, she-economy.com and inc.com
Last year PADI® Dive Centers and Resorts planned and hosted more than 700 events in 77 countries on all seven continents to celebrate women and diving. Start planning your 2017 PADI Women’s Dive Day event on 15 July using these simple steps:
Decide what type of event to host – It’s completely up to you. You could offer female-themed scuba or freediver courses, have a family-oriented dive day, plan a fun day of boat diving or host a special breakfast for your customers. Check out these additional ideas.
Register your event – Log in to the Pros’ Site with your PADI Dive Center or Resort account, go to My Account and click on Register your Women’s Dive Day event(s). Your event will be listed at padi.com/women-dive for everyone to see.
Promote your event – Use different platforms to help get the word out about your event such as email, social media, in-store flyers and local newspaper ads. Download and use the PADI Women’s Dive Day marketing materials from the Pros’ Site.
Need another reason to plan an awesome PADI Women’s Dive Day Event?
Your event may be featured on PADI Social Channels, in Sport Diver magazine and in The Undersea Journal®.
As a dive professional, you know that planning, preparation and careful decision-making are key risk management tools for preventing serious dive incidents and injuries during training. Because of this, the “worst” injuries most student divers face are often bumps and bruises that can be addressed quickly and easily. Knowing that minor mishaps do occur, it’s important to refresh your first-aid skills regularly, and be ready to deal with common problems. The following are a few maladies to consider and ways to handle them.
Blisters and hotspots are annoying and detract from a diver’s ability to focus on learning. Left unattended, blisters can become serious problems if allowed to get worse or become infected. Whether they’re caused by equipment that doesn’t fit right or too much exposure on sensitive skin, address all hotspots and blisters before they become worse. Protect them from friction using moleskin or a thick bandage. In areas where it’s particularly difficult for a bandage to adhere, consider using a tincture of benzoin or another medical adhesive to keep the bandage in place. Avoid draining a blister if possible, but if a blister must be broken use a sanitized needle or a sharp blade to make a small incision near the bottom of the blisters edge, and keep the wound covered.
Any open wound can become infected and infections are of particular concern when divers travel. Student divers who are dealing with travel stress, a different diet, sweat, dirt and increased physical activity are more likely to have their wounds become infected, which puts a damper on a dive vacation. It’s important to keep an eye on all wounds and address them before they become serious concerns. Use the acronym SHARP (swelling, heat, aches/pains, redness, and pus) to identify wounds that need medical care. If signs of an infection appear, re-clean the wound, apply moist heat (as hot as the patient can tolerate) every four to six hours, and change the dressings multiple times per day.
Dealing with the hot sun while distracted by dive equipment or preparations can lead to overheating (hyperthermia). Heat exhaustion is the result of a hot environment combined with insufficient hydration. Heat exhausted individuals often complain of headache, nausea, dizziness and display vomiting, profuse sweating, pale or flushed skin and disorientation. The condition is inconvenient and uncomfortable, but can be remedied with hydration and rest in a cool, shady spot. If the condition is allowed to progress however, it can become heat stroke, which is a real medical emergency. Heat stroke is the elevation of the body’s core temperature to greater than 40ºC/105ºF and immediate intervention is required. If a diver stops sweating, begins to have cramps or faints, seek medical attention immediately and aggressively cool the individual. Get exposure protection off and put ice packs at armpits, neck and groin. Fanning or directing cool air from a scuba cylinder over the diver are good steps to aid cooling, while evacuating the individual to professional medical care.
For more information on everyday first aid and safe diving practices, visit DAN.org/health