PADI® is partnering with GoPro to present the three-part Evolution video contest series, which will run through October 2019. Whether it’s a sunken ship in your favorite quarry, an unforgettable turtle encounter or a freedive over a vivid reef, you and your divers have a shot at winning valuable prizes as you show off your video and editing skills. Best of all, the contests are a chance to increase your business by offering specialty courses and camera sales.
The CAPTURE contest, which is open for entries from 15 April – 30 May, asks divers, who are at least 18 years old, to simply capture an amazing underwater experience; the second contest, EDIT, is open 1 July – 15 August and tests your editing skills with a series of clips provided by GoPro; the final contest, CAPTURE/EDIT, opens 16 September – 31 October and requires you put everything together – capturing and editing – into one awesome story.
The three contests are open to everyone – amateurs and pros alike – and, beyond just being fun, offer incredible opportunities to boost your business:
- Teach underwater photography. While divers can get tips on how to capture and edit amazing underwater footage from GoPro professionals, consider cross promoting the contest with a PADI Digital Underwater Photographer specialty course. Either offer the specialty on request, or schedule a handful of courses throughout the duration of the contest period (essentially, all of 2019). When selling the Digital Underwater Photographer specialty, point out to your divers that they’ll likely be able to shoot footage during the course that they can then enter in the contest!
- Consider other specialties. Digital Underwater Photographer isn’t the only specialty you can promote – there are a number of great courses that tie in nicely not just with the contest, but with digital underwater photography as well. Peak Performance Buoyancy is an obvious tie-in because peak buoyancy makes underwater photography more rewarding; Fish Identification teaches divers to identify fish and understand fish behavior better; and, the Boat Diver and Wreck Diver specialties can get divers to environments they may not have dived before, for exciting new encounters. What’s more, if your divers take enough of these specialties, they’re on their way to PADI Master Scuba DiverTM.
- Sell the hardware. Finally, take this opportunity to sell more GoPro cameras and accessories, or if you don’t currently sell GoPro, consider adding them to you inventory. Only videos shot on a GoPro can be entered into the Evolution contest, so what better way of promoting the sale of GoPro cameras and accessories than by featuring them right next to information about the contests!
To help you promote the PADI/GoPro Evolution contest to your divers, there is a full range of marketing collateral and resources on the PADI Pros’ Site. Happy shooting!