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PADI’s long-standing commitment to ocean conservation began more than 25 years ago with the formation of Project AWARE® Foundation. In 2017, the PADI Pillars of Change were introduced to increase awareness of issues affecting our ocean communities, and to mobilize PADI® Professionals and divers to act together as a catalyst for positive change. Now, the PADI organization is integrating the Mission 2020 effort to reduce plastics in the ocean into its overall commitment to ocean health and corporate citizenship ethos.
Aligning with PADI’s belief that greater change can be affected when working together, Mission 2020 is a collection of pledges from organizations within the diving community to change business practices to protect and preserve the ocean for the future. With a primary focus on single-use plastics, the project sets ambitious targets of changes to be made before World Oceans Day 2020.
PADI’s Mission 2020 Pledge
As PADI moves towards a fully integrated and digital learning system, we will lessen our dependency on plastics and packaging, thereby mitigating the plastic footprint of PADI Professionals and the million divers certified each year. To broaden our impact even further, PADI is committed to rallying our 6,600 Dive Centers and Resorts to reduce their use of single-use plastics by the year 2020. We invite everyone to make a pledge and to change their business practices in support of a clean and healthy ocean.
“We are passionate about creating a preferred view of the future in healthier oceans. We have a strong legacy of environmental conservation behind us and a robust roadmap for continued progress that will drive our force for good responsibility well into the future. This is the foundation of PADI’s Mission 2020 pledge, and it is our hope that this project will inspire the PADI community to make immediate commitments that will lead to lasting change.’ – Drew Richardson, President and CEO of PADI Worldwide
Why You Should Make a 2020 Commitment
It’s good for the planet – Changing your business practices to reduce plastics is good for the ocean and good for us too. Let’s protect the places we love to dive and make sure they are healthy for future generations.
It will enhance your business – Consumers are proud to attach themselves to a business with purpose. Show your customers that you care about the ocean and they will reward you with their loyalty.
It’s good for the dive industry – If we come together as an industry to protect our ocean planet, we set a good example for other businesses to follow. If a clean, healthy ocean is our goal, we need all the help we can get.
Impactful Ways to Reduce Your Plastic Use
- Prevent debris from getting into the ocean! Remove single use plastics like water bottles, plastic bags and plastic cups from your shop and dive boats.
- Work with your local community to organize joint beach and underwater clean-up events. This effort brings awareness to everyone about how individual behaviors positively impact our environment.
- Set monthly and yearly clean up goals for your local dive sites. Log the debris on the Project AWARE Dive Against Debris® App to contribute to data collection that could influence new ocean-friendly policies.
- Protect your local waters and Adopt a Dive Site™. It’s the ideal way to engage in ongoing, local protection and monitoring of our underwater playgrounds.
- Carry sustainably made merchandise in your dive center or resort. Make sure tee shirts, hoodies and other branded goods come from eco-friendly suppliers and are made from non-plastic materials or from recycled plastic fibers.
- Make the switch to PADI eLearning® and improve your carbon footprint. Going digital reduces production of plastic materials and removes the need for shipping.
Make a Mission 2020 Pledge
All members of the dive community are encouraged to make a Mission 2020 pledge. And what a great time to align your pledge with your 2019 New Year’s resolutions! Whether sustainability is already a key component of your business model or you’re just getting started, we encourage you to join in by making adjustments (big and small) to your business practices in support of a clean and healthy ocean. See what others in the industry have pledged on Mission 2020’s Who’s In page.
We believe that the global PADI family is a force for good that can help play a critical role in protecting and preserving our oceans for the future if we all make conservation a priority at our places of business.