6 Ways to Keep Up With the Latest Marketing Trends

Does it seem like every week there’s a new marketing trend that’s going to revolutionize the way we do business? If buzzwords like: blockchain, chatbots, and the internet of things make your eyes glaze over, you’re not alone.

Keeping up with digital trends can be a full-time job. You need a virtual assistant just to sort through which ones are worth investing in and which are a waste of pixels. To help busy dive center owners keep their marketing skills sharp, we put together a list of our favorite blogs, podcasts and other ways to learn how to take advantage of new marketing trends.

Follow or Subscribe to Popular Blogs
The blogs below will give you a regular dose of marketing “vitamins.” Read news, updates and how to’s to help grow your business.

The Retail Doctor – recent topics include:
9 Ways To Get Better At Selling In Retail
8 Proven Steps for Retail Success
–  Quiz: How Engaging is Your Retail Experience,

PADI Pros North America – learn about:
Top Teaching Tips
Re-Doing Your Website
The Cost to Become a Scuba Instructor. Vs. Other Instructor Programs

Social Media Today – their daily brief includes topics such as:
Digital Strategy
Social Media Updates
Content Marketing

HubSpot’s Marketing Blog has great info and, even better, how long it will take to read the entire article. For example:
4 Easy Ways to Reshare Content on Instagram (11 min read)
Guide to Using Emojis in Marketing (12 min read)
Ultimate Guide to Marketing Terms You Should Know (31 min read)

Listen to Podcasts
Podcasts are a convenient way to learn new things from subject matter experts. Tune in during your commute, or plug in at night instead of spending time in front of a screen. Here are a few to consider:

StoryBrand – Marketing advice focused around making customers the hero of your brand
Jon Loomer – Entrepreneurship with a focus on Facebook ads
Amy Porterfield –  Try Attracting new customers using YouTube or How to use Instagram stories to grow your customer list

Take a free online course
HubSpot offers a free online course in social media. Eight lessons breakdown social media fundamentals, latest trends, social media listening and how to use social media to manage a crisis.

Google Online Library
Learn how to get discovered by customers in your local area, how to get started with Google Analytics, Google Ads basics and so on. Use Google Primer to learn a little more everyday, even if you only have five minutes to spare. You can also complete Google’s free certification courses to become an expert in Google Ads, Analytics and other Google products.

Subscribe to Magazines
A few of our favorites include:
INC (the magazine for small business owners)
Forbes
Entrepreneur

and Fast Company

PADI Business Academy
Learn about business planning, how to increase engagement with Facebook followers, website optimization, staff training, pricing and sales – and more at PADI Business Academy in 2019. Visit the PADI Pros Site to find an upcoming PADI Business Academy near you.

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