Successful Promotion of Group Dive Travel

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Want some tips on how to plan, organize and market the best group trips for your divers? Here’s the first of eight tips to help. Keep an eye out for more here shortly:

Destination

Where do your customers want to go? Somewhere far-flung and exotic or closer to home? Are they into marine life or are they more interested in wreck diving?

Distant, exotic destinations may require higher budgets. So, you’ll want to determine if your divers are willing to pay a premium for an unforgettable experience. If not, you may have to consider a closer or more affordable destination.

Keep in mind that the seasons strongly influence dive conditions and marine life sightings, so a suitable destination in June may not be so suitable in September.

You should consider all these questions when choosing your destination to make sure the trip is a good fit and your divers are excited about it.

One of the best ways to determine what your divers are interested in, where they want to go and even how much they’re willing to spend is to ask them. Survey your diver database to make sure you’re putting trips on the calendar that cater to their needs and interests.

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