PADI Attractions at 2017 DEMA Show


Excitement builds as the 2017 DEMA Show in Orlando, Florida, USA approaches. For the PADI®  family, the fun begins with the ever-popular PADI Social and continues throughout the show with a slate of top-flight training seminars and programs.

“PADI’s presence at the DEMA Show is dedicated to giving PADI Members the tools they need to propel their continued success. It’s a one-stop-shop for exploring their interest areas, discovering exciting new programs and then getting the training they need to implement them,” says Drew Richardson, President and CEO of PADI Worldwide. “This year, we’re introducing the PADI Adaptive Techniques specialty programs, rolling out multiple digital product updates and covering upcoming changes to the PADI Instructor Development Course. We also have a few wonderful surprises in store for members at the PADI Social.”

PADI Social

Kick-off your personal DEMA Show experience with a party! You’ll have a rollicking good time at the PADI Social, held at the Rosen Centre Hotel Ballroom on Tuesday, 31 October 2017 from 6:00 – 8:00 pm. You can network with friends, connect with important industry contacts and hobnob with a veritable who’s who of the dive industry. You’ll also hear about some exciting new partnerships. “PADI is a global authority on diving and a powerful global force for good,” says Richardson. “In the past year, we’ve made huge strides toward forming partnerships that make our world-renowned environmental stewardship more tangible than ever. The PADI Social is the best place to get all the details and find out how you can be the first to bring these programs to your corner of the planet.”

PADI Business Academy/Rosen Centre Hotel Programs

For the first time, PADI Business Academy will be offered at the DEMA Show, with a special focus on mastering online advertising. “The ability to effectively promote your business online is essential in today’s world and when you’re paying for online advertising, it’s vital that you get it right,” says Richardson. “Learn about marketing and business support tools, and consultation that can help you gain a clear advantage over the competition. Get the inside story about advertising on Facebook, Instagram and Google in a hands-on, practice-based setting – one that is focused specifically on what works in the dive industry based on research and the real-world experience of fellow PADI Members.”

PADI Business Academy will be held at the Rosen Centre Hotel. Other PADI programs to be held at the Rosen include the Course Director Update (which includes the PADI Frequent Trainer Award Ceremony recognizing Platinum Course Directors), EFR® Instructor Trainer course and EVE seminars.

PADI Adaptive Teaching Specialty Orientation

This half-day program introduces the new PADI Adaptive Teaching Specialty program to PADI Instructors and Course Directors. Learn techniques for teaching and supervising divers of varying abilities and physical challenges. Completion of this orientation results in certification as a PADI Adaptive Techniques Specialty Instructor (or Instructor Trainer if you’re a PADI Course Director), once additional experience is documented. The PADI Adaptive Techniques Specialty Program qualifies you to teach two courses: PADI Adaptive Teaching Techniques Specialty course to dive leaders, and the PADI Adaptive Support Diver Specialty course to divers.

PADI FreediverTM Program

Want to get in the water? Hop over to the Orlando YMCA where you can dive into your Basic Freediver rating in just a few hours by attending PADI Basic Freediver Course. This half-day event covers the knowledge development and confined water portions of the PADI Freediver course, and successful completion results in certification as a PADI Basic Freediver.  At a later date, you can complete the two remaining open water sessions to become certified as a PADI Freediver. You don’t need special freediving equipment to participate – just bring your regular fins, mask and snorkel. PADI Freediver TouchTM is included with your paid registration.

Programs at the Orange County Convention Center

Here are a just few highlights of this year’s PADI Miniseminars at the conventional center:

  • Managing Your Online Presence – Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI ClubTM to grow your business.
  • Tips to Increase Diver Conversions – Learn how to strategically link courses to increase continuing education certifications.
  • New Trends in Social Media – Learn how you can use virtual reality, 360 videos, Facebook Live, Facebook eCommerce and Instagram to increase exposure and drive traffic to your business.
  • Shark and Ray Tourism: Building a Better Future for Sharks and Rays – Shark- and ray- related tourism is on the rise. Join Project AWARE® for this interactive workshop and discover how you take advantage of shark and ray tourism opportunities while putting best practices at the heart of your business.

The learning opportunities don’t end here – additional miniseminars focus on everything from Chinese tourism to customer service and risk management. The IDC Staff Instructor Update also takes place at the convention center. Special technical diving seminars will also be held in the Tec Resource Center. Look for more information on the PADI Pros’ Site regarding the full roster of PADI courses, programs and miniseminars at 2017 DEMA Show, and then act quickly to sign up for your favorites while seats are still available.

Hurry and Reserve Your Room Today!
It’s not too late to reserve your room at the Rosen Centre Hotel, although rooms are filling up fast. The hotel is just steps away from the South Hall of the Orange County Convention Center and your room comes with complimentary parking, internet hookup and access to the hotel’s fitness center. You’ll also be at the center of action because some of PADI’s most important programs and the PADI Social will take place in the Rosen Centre Hotel. To secure the special room rate of $189 US per night (plus tax and resort fee), please contact the PADI Travel Network at 800 729 7234 ext. 2539 (US and Canada) or email




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