Change is rarely easy, but to succeed in business it’s often necessary. As technology and consumer expectations evolve, more and more businesses are choosing PADI for its dedication to helping retailers stay at the forefront of educational and marketing trends.
Big Bubble Dive in the Gili Islands, Indonesia offered courses from both PADI and another agency for a few years, then switched to 100 percent PADI. After relocating to a space with less-than-ideal visibility in 2015, owner Anna Walker looked for marketing support. “It is literally a case of blink and you’ll miss us,” Walker said. “Thankfully, at PADI Business Academy, my manager learned valuable lessons about online advertising. Now approximately 65 percent of our guests pre-book. PADI Asia Pacific also sent a computer whiz to give more specific help with Facebook, Twitter, website content and links, etc. Now we are once again on the map!”
John Chapman, co-owner of World Diving in Lembongan, Indonesia, said “PADI Regional Manager Paul Tanner showed us the marketing options available to 100 percent PADI Dive Centers and the support network to help with every aspect of bringing business to World Diving. After joining PADI we had the whole PADI team on board designing promotional material custom made for our center, advising on web design to improve customer contact, and training our staff in sales and social media at PADI Business Academy.”
After switching to PADI, Chapman came to understand his business in a new way. “We had a huge menu of courses with another certification agency. We believed giving our guests a wide range made us more attractive,” Chapman said. “Here’s how I look at it now: a restaurant with a massive menu gives you a lot of choices, but the end result may not be as good as you hoped. Go to the specialized place ‘round the corner where there is a select choice of excellent dishes and wow!”
Chapman continues: “World Diving is a PADI Five Star Dive Center with a very solid staff and a selection of courses everyone knows inside out. Is there as much choice as before? Probably not, but what we do offer is done to perfection!”
Marketing assistance, staff training and a caring, dedicated area representative are just a few reasons Big Bubble Dive and World Diving are 100 percent PADI. Last year, more dive centers and resorts joined PADI in 2016 than ever before. If you’re ready for a change, contact the Territory Director, Regional Manager or Regional Training Consultant for your area at your local PADI Regional Headquarters.
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