If your social media activities are limited to Facebook, consider adding an Instagram account. The popular photo sharing app is easy to use and can help expose your business to a new demographic. Use Instagram to upload recent class photos, your favorite underwater pics, etc. and save time by automatically publishing your Instagram posts to your Facebook page.
Here are a few more good reasons to try Instagram:
- Instagram users tend to be younger than the average Facebook user, they are also 25% more likely to earn a high income.
- Instagram’s core demographic is the same as the average age of a new Open Water Diver
- Instagram recently hit 300 million active monthly users – surpassing Twitter.
The best reason? Instagram will actually show your posts to all your followers (unlike Facebook).UPDATE MARCH 2016: Instagram now utilizes an algorithm that prioritizes posts the user will be most interested in.
Still not convinced? Check out this article.
Ready to get started?
- Sign up for an Instagram account and choose a username that represents your business and is easy for customers to remember, spell and search for.
- Add a profile photo (use your logo if possible) and a link to your website. Your profile image will appear as a small circle approx 150 x 150 pixels.
- Link your account to Facebook and/or other social networks.
- Each time you upload a photo, you’ll have the option to share to Facebook or whatever other social networks you’ve linked. You can also choose not to share on social and the photo will post only to Instagram.
Posting to Instagram
You can take a photo using your device’s camera, or use a picture already saved to your phone. If using a photo from your gallery, remember that Instagram sizes photos to perfect squares.
Horizontal (landscape) photos be cropped.
Instagram best practices
Interact! Just like Facebook, you can receive notifications when customers interact with your account. For example, you can receive an alert when:
- A user likes or comments on one of your photos.
- A user @mentions you in a comment.
- When your photo is posted to the Popular page.
- When your account is tagged in another user’s photo
To receive notifications: click on the Settings wheel while viewing your profile. Scroll down and select Push Notification Settings. You can also edit your Share Settings from the options panel. To change the way you receive notifications from Instagram, exit the app and access the Settings location. From there, find Instagram in the Notification Center and configure your app preferences.
Use tags such as #photooftheday #tbt #scuba #scubadiving. There’s no need to overboard with hastags, two or three are ideal. Tag your best scuba diving images #PADI and you could be our featured photo of the day. See recent favorites at: paditv on Instagram.
Include a location in your post, it can increase engagement by 79%.
Grow your followers
Search hashtags, location and Photos of You to find others’ posts about your business. Attract new followers by liking and commenting on their images.
Looking for Instagram Inspiration?
If you’ve created your Instagram account but aren’t sure what to post, start following some of these dive shop and dive industry accounts to get ideas.
Here’s another account I really like, not a dive shop, it’s some wonderful scuba-inspired art.
Check out the Instagram for Business blog for examples of how brands use Instagram.
Check out an infographic showing why Instagram can make your business more money than Facebook.
You can record and post video clips from the Instagram app. To record video, press the camera button and and choose the video recorder option on the right. You can film one long video (or splice several short clips together). To create multiple clips, lift your finger off the record button. If you aren’t happy with a previous clip, delete it by pressing the delete arrow.