Shark Week Ideas

bear shark octopus

Shark Week starts Sunday 12 August on the Discovery Channel. For the 25th year in a row, millions of viewers will tune in to see surfer survival stories and slo-mo great whites.

The annual programming is so popular, even non-diving businesses capitalize on its success with promotional shark tattoos – and even a drinking game.With that in mind, here are some ideas on how you can help spread the (good) word about sharks and maybe sell a few classes. Email subscribers may need to click through to view the images below.

Post the Sharks in Peril video to your website, blog or Facebook page and encourage readers to show their support by signing the Shark Petition.

Product no. 82619

Promote shark-related products that may be for sale in your store via your Facebook page, enewsletter, etc. Besides PADI shark keychains you might also stock shark towels, the remote-controlled shark air-swimmer, or shark jewelry.

Purchase a shark, manta or shark tooth pendant from Gogh Jewelry Design and 10% of sales will be donated to Project AWARE.

Take it up a notch
Offer the AWARE Shark Conservation Specialty and / or use the AWARE Shark Conservation Adventure Dive in your August AOW course. You could offer a shark keychain ($2.95) to commemorate students’ participation.

Schedule your next dive club meeting to coincide with Shark Week. During commercial breaks, have a list of Shark Facts / Myths and invite attendees to guess which is real and which isn’t. For example: 90% of shark attack victims are male. Truth or Myth? Whoever guesses correctly could get a shark keychain, gummy shark candy, or other shark-related prize.

Drive interaction on your Facebook page or Twitter feed by posting a different shark fact every day during Shark Week and encourage readers to share / retweet their favorites. A variety of facts are available in the Shark Conservation specialty materials (free download).

Sharks, FTW!
Invite divers / shop staff to collect shark petition signatures on their own and award a prize for the most signatures collected. The prize could be dive-related or shark-related. There are some pretty hilarious shark items on For less than $15 you can get a coffee mug with a shark in the bottom, or shark socks.

My favorite is the shark sleeping bag. This one’s a little more expensive, but a great Grand Prize.

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