The Next Generation of Divers

Back to School Time is here, which means it’s time for the annual Mindset List. Created in the mid-90’s to enlighten college professors about their new students, the Mindset List includes interesting and sometimes depressing facts about this year’s college freshman – the class of 2014.

Here are some examples:

  • This year’s college Frosh have never used a telephone with a cord
  • Czechoslovakia has never existed
  • Clint Eastwood is better known as a sensitive director than as Dirty Harry.
  • Nirvana is on the classic oldies station.
  • Children have always been trying to divorce their parents.
  • They have never seen a carousel of Kodachrome slides

Nirvana is on the classic oldies station?!? Now I really feel old. Some kid is probably wearing my old Doc’s and talking about how totally vintage they are – UGH.

Here’s another fun fact: Pizza Hut reports: half their orders come from mobile applications. Instead of phone calls, they’re getting orders via text message, iPhone app or website accessed from a smartphone.

This is our next generation of divers! They are wired, mobile and use their phones for everything except making phone calls.

Here are a few ways you can appeal to this new consumer:

#1 Students can earn college credit for taking PADI courses. Promote this opportunity on your website, enewsletter and give it a mention on your Facebook page.

#2 Find a college intern – in many areas the internship can be un-paid so long as the student is earning college credit. Read our hire an intern article for additional info. A “digital native” can help you effectively market to their generation.

#3 Give them the opportunity to buy something from you online. If you don’t have an eLearning link – add one. Young adults have been shoppers / consumers since infancy.

#4 Go where they are. Set up a Facebook page and link to it from your website. If you don’t have time to set up a Facebook page, see idea #2…

Read the complete Mindset List at Beloit College’s website.


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