Who’s Yelping About You? Claim Your Online Reputation

15 Minute Marketing Idea #7
Claim Your Online Reputation

Consumer directory websites such as Yelp and Yahoo Local receive millions of hits per day. As a result, reviews of your business may be listed before your “real” website in search results.

For example:

I typed “Mission Viejo bookstore” into Google. The results are shown at left.

Yelp and Yahoo Local are the #1 and #2 search results after the map listings. The “real” websites for each individual bookstore appear much farther down the page.

Both Yahoo and Yelp allow business owners to claim their online listing. Add a description of your business and a photo or two – for free. You can also receive notifications when a new review is posted about your business.

Here are the options for each website:


Last month, more than 24 million people used Yelp.com to find local business recommendations and post reviews. The website has experienced explosive growth (80% per year) and supports mobile search applications for iPhone and Blackberry.

To edit your business information, visit Yelp.com and, at the top of the screen, type in your business name in the “Search for” box and your city (or island) in the “Near” box.

When the listing appears, click “Is This Your Business?” If your business is not listed, you can start a new listing by creating an account.

To improve your ranking on Yelp.com, ask customers to write reviews of your business. The higher average score your business has, the higher it will appear in Yelp’s list.

Yahoo Local

Yahoo has one free and two paid options.

The free business listing on Yahoo! allows you to enter your address, phone number and website. You can also put your business in up to 5 categories and list the products and services you offer.

For $9.95/ month you get everything in the free listing plus add your logo, a business description, photos, and offer coupons. For $25/ month you get all the options described so far plus, “guaranteed premium placement” in their search results.

This is the seventh article in a series. Read more 15 minute marketing ideas.

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