New PADI Dive Center Locator

The new features an improved interface, better navigation and an upgraded dive center and resort locator. Dive center owners in particular should visit the new Dive Shop Locator for a couple of reasons:

#1 Check out the improved search functionality.
#2 Make sure your dive center flag is positioned correctly.

If your flag doesn’t appear / appears in the wrong spot:

  • Go to and login as your store
  • Click on IRRA Toolbox
  • Click on Position your PADI Dive Shop correctly on the new PADI Dive Shop locator
The PADI Web Connector

We have a new feature called The PADI Web Connector. This allows you to enhance your dive center listing with additional information such as: hours of operation, rental equipment, travel opportunities, etc. A small blue “i” will appear next to your listing indicating that more information is available.

The information can be updated as often as you like. The upgrade costs $120US for one year – ($10 per month).

As an alternative (or in addition to) the The Web Connector, we’re also offering sidebar ads. These ads are also $10/month (billed quarterly) and are geographically targeted.

Ads appear on the right side of the search as a sponsored listing. If you upgrade to the Optional ‘i’ it appears here too. The ads are available on a first come first serve basis and appear in order of purchase date.

To see how the ads will look, run a search for “Seattle.” Two stores in the area have already signed on for the geo-targeted ads.

Any PADI Member, whether a dive center or independent instructor may purchase one of these ads. For additional info, please contact: Annette Ridout at 800 729 7234 ext. 2380 or email

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