Holiday promotional ideas

A 2006 survey of holiday shoppers by Advertising Magazine revealed:

75% of people do their holiday shopping before December 15th.

If you don’t have a holiday sales strategy, here are a few ideas you can put together in less than a day:

Create a holiday gift center – make a simple display by wrapping empty boxes in holiday paper and placing gift items on top or take an existing display and decorate with garland. Include products in a wide price range and don’t forget a sign promoting your gift certificates.

Make a holiday flyer – some shoppers need a helping hand when it comes to picking out gifts. Create a list of gift ideas under $20, under $50, and under $100. Add festive holiday images from clip art or google images, and you’re ready to go. On the back, promote an upcoming dive trip or a coupon such as, “spend $100 between 1-31 Dec and receive a free air fill card.” Remind your sales staff to offer a flyer to each customer and tuck one in every shopping bag.

Assemble holiday gift packs whether you put it all in a dive flag stocking or a plain old mesh bag, pre-packaged gift sets make holiday shopping a no-brainer for your customers. For divers: how about a “care and feeding” kit for their gear. For non-divers: a family first-aid package.

Secret weapons
PADI Diving Society has more than a dozen special offers you can pass on to your customers including: $100 back on a Sealife camera, $150 back from SCUBAPRO, free fins from Mares and more.

Try this, seriously: load up the “how tanks are made” video from our Encyclopedia of Recreational Diving Multimedia. Show this video to customers and I promise you will get takers. The tank video is the coolest (in my opinion) but there are more than 100 clips – four hours of video – on the disc. We’re also offering special pricing Encyclopedia Multimedia from now through the end of the year.


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